Digital, 20 Mar 2025

Watcho’s diverse content library will be deeply integrated into Cloud TV OS, making it available across 200 plus TV brands.

20 Mar 2025 4:10 PM

Dish TV Watcho partners with Cloud Walker

This collaboration ensures a seamless viewing experience, offering effortless access to Watcho’s catalogue.
The agency will combine branding, content, SEO, and AI-driven performance marketing to deliver result-oriented solutions.

20 Mar 2025 10:59 AM

Liqvd Asia acquires AdLift

The combined entity aims to enhance client engagement, optimise ad spends, and set new industry benchmarks for performance marketing.
Abhishek Singh (on screen) and Shibani Gharat.

20 Mar 2025 10:43 AM

For AI in India, we don’t feel the need for stringent regulations like the EU: Abhishek Singh

The additional secretary of the Ministry of Electronics and Information Technology emphasised balancing AI creativity with ethics.
From left: Tanu Banerjee, Kunal Guha, Sameer Chugh, Mary K Engle, and Chandradeep Mitra.

20 Mar 2025 10:36 AM

‘Labelling every AI-generated ad risks disclosure fatigue and causes an implied truth effect’

A panel emphasised the need for AI regulation that protects consumers without hindering innovation at ASCI's Summit.

Latest Stories

A BARC employee has allegedly received INR 100 crore to manipulate TV ratings

28 Nov 2025 2:57 PM

BARC India engages independent agency for audit on employee following KTF complaint
Shyam Motwani

28 Nov 2025 11:21 AM

'Our aim is to weave digital mindfulness into everyday life, not confine it to the virtual world'
Dalbir Singh continues his diary for Manifest.

28 Nov 2025 11:14 AM

Producer's Diary by Dalbir Singh
Shradha Ojha

28 Nov 2025 11:12 AM

Her take: Eyes behind my head

Most Read

The event was attended by 253 women across advertising

17 Nov 2025 11:55 AM

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
From left: Sumedha Chakraborty, Ankush Sabharwal, Ivinder Ray, Shruti Bhatia, and Niraj Ruparel

13 Nov 2025 8:35 AM

'Learning will happen faster than any training programs if AI is given to the users'
See It Be It works to achieve equal gender representation among senior creative leaders

12 Nov 2025 1:04 PM

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios
Ramanuj Shastry

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

Subscribe

* indicates required