Solitario Diamonds, the premium lab-grown diamond brand founded by Ricky Vasandani and actor-entrepreneur Vivek Anand Oberoi, has teamed up with Yaap Digital for a complete brand and packaging refresh. 

The move comes at a time when Solitario is doubling down on its retail presence across India and select global markets, signalling a new phase of growth backed by a sharpened visual and emotional identity.

Launched in 2022, Solitario has quickly positioned itself as a frontrunner in the lab-grown diamond space, with a focus on conscious luxury blending ethics, elegance, and innovation. 

The collaboration with Yaap spans packaging, in-store branding, digital storytelling, and more, aimed at building deeper consumer resonance.

The announcement comes on the heels of a fresh round of funding that valued the brand at INR 300 crore. 

The round brought in strategic investor Gautam Budhrani, trustee of the Budhrani Knowledge Trust. 

Earlier this year, Solitario closed a successful USD 3.6 million pre-IPO round with backing from Neeraj Gupta, Investi Global, and the Vicco Group.

With plans to cross INR 200 crore in revenue by FY26, Solitario is investing in retail expansion, marketing, inventory, and digital capabilities. As the global appetite for lab-grown diamonds grows, the brand is carving out a distinct voice by fusing science, style, and sustainability. 

The partnership with Yaap aims to amplify that vision, making conscious luxury feel not only desirable but unforgettable.

Ricky Vasandani, co-founder and CEO, Solitario, said, “From day one, our goal has been to challenge the conventions of the diamond industry, right from how diamonds are made to how they are experienced. This partnership with Yaap is a natural progression in our journey. Beyond refreshing our packaging and design, our larger aim is to reimagine how Solitario lives in the minds and hearts of our customers.”

Atul Hegde, founder, Yaap Digital, said, “More than a jewellery brand, Solitario is a testament to how luxury can evolve without losing its soul. We’re excited to partner with Vivek and Ricky to craft a new identity that’s as refined, responsible, and forward-looking as the diamonds they create. The goal is to make every interaction with Solitario feel elevated, intentional, and unforgettable.”

Oberoi added, “At its core, Solitario is about conscious luxury. The question for us is about crafting beauty that doesn't come at the cost of the planet. While this refresh is marked by a visual upgrade, it’s ultimately shaped by emotional and ethical intent.”