Airbnb, aiming to double down on celebrity-led experiences, has partnered with actor Ananya Panday for its global IP roll-out of Originals in India.
Just last year, the brand aannounced the appointment of actor Sara Ali Khan as the host of its exclusive wellness and yoga retreat centre in Goa, India.
Now with Panday, the platform has rolled out The Style Edit, a four-hour 'fashion and glow up' session designed as an Airbnb Original where the actor will be the host.
The event lets just four guests step into a reimagined space styled as Panday’s walk-in wardrobe and vanity zone inside a Delhi Airbnb home.
Throughout the session, guests are styled by her stylist, glammed up by her regular makeup and hair crew, and shot by her photographer, essentially a behind-the-scenes look at how Ananya curates her public persona.
For this collaboration, the brand will also roll out an ad film, spotlighting Panday walking audiences through this offering and what participants can expect.
Amanpreet Bajaj, country head - India and Southeast Asia, said, “We’re excited to introduce Airbnb Originals in India with Ananya Panday, a Gen Z cultural icon. Originals is a series of extraordinary experiences hosted by the world’s most interesting people and designed exclusively for Airbnb, and Ananya’s Style Edit is a perfect example of that. Ananya’s unique sense of style and strong connection with young audiences across Bollywood-loving nations make this collaboration truly special. We’re proud to offer guests a chance to experience her glam world up close, in a way that’s intimate, immersive, and truly unforgettable."