Global apparel retailer Uniqlo has rolled out a campaign, ‘Everyday Wear for Mr. Dependable’, featuring cricketer Rahul Dravid to highlight its breathable AIRism Polo Shirt and the crisp Super Non-Iron Shirt under its LifeWear collection. 

Conceptualised by Creativeland Asia, the campaign consists of an ad film. 

It presents Dravid in two distinct avatars: on-field in the Uniqlo AIRism Polo Shirt, walking past the nets as coach; and off-field in the Uniqlo Super Non Iron Shirt, heading out for a family dinner. A playful split-screen conversation between the two ‘Dravids’ highlights the dependability and versatility of the brand's clothing throughout the day.

What we think about it: Smartly leans on Dravid’s persona, using the split-screen device to make versatility feel both relatable and captivating. While not groundbreaking in execution, the film delivers a clean, consistent brand message that plays to Uniqlo’s strength of everyday reliability with understated style.

Nidhi Rastogi, marketing director, Uniqlo India, said, “We are very pleased to collaborate with the cricket legend. Rahul Dravid represents the same consistency, simplicity, and quiet confidence that Uniqlo embodies. Through this campaign, we showcase the two sides of Rahul Dravid, the coach on the field and the family man off the field, showcasing that Uniqlo is a dependable choice of clothing for your everyday life.”