Marketing, 02 Sep 2026

The findings also point to a growing emphasis on credibility as AI changes how buyers discover and evaluate brands.

02 Sep 2026 11:09 AM

95% of Indian B2B marketers say professional validation influences Gen Z buyers: LinkedIn

The research examines how B2B marketers in India are adapting to younger decision-makers, with expert voices, short-form video and professional communities emerging as key trust drivers.
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The findings also point to a growing emphasis on credibility as AI changes how buyers discover and evaluate brands.

02 Sep 2026 11:09 AM

95% of Indian B2B marketers say professional validation influences Gen Z buyers: LinkedIn
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