Pantaloons has announced actor Samantha Ruth Prabhu as its first-ever brand ambassador. The collaboration marks a defining moment in the fashion brand’s journey, positioning it at the forefront of modern, chic, and trend-forward fashion.  

To celebrate this partnership, Pantaloons has launched its festive campaign featuring Prabhu, ‘Spark Your Imagination’, that brings to life the brand’s new proposition of inspiring modern India to create their own fashion stories. 

The campaign embodies its mission to inspire every consumer, sparking their creativity to experiment fearlessly and express their unique self with confidence. Prabhu mirrors the brand’s ethos of effortless glamour, comfort, and versatile fashion, according to Pantaloons.

Sangeeta Tanwani, chief executive officer, Pantaloons and OWND!, said, “Spark Your Imagination is more than a festive campaign – it’s the start of a new chapter for Pantaloons. Fashion today is about creativity, play, and personal expression, and we want to inspire every shopper to see themselves as a creator. Samantha Ruth Prabhu embodies exactly that spirit – she is confident, versatile, and unafraid to experiment. With her, Pantaloons is ready to celebrate a modern India that doesn’t just wear fashion, but creates their next standout look.” 

Teresa Sebastian and Dimple Parmar, creatives, Talented said, “Style is very personal. It’s one size fits one. For people who truly believe in expressing through fashion and through style, a piece of clothing or accessory is just a spark, waiting to be made their own. It’s like their handwriting, written in fabric and colours. For us, it was imperative to bring out this psyche of the generation, which gave birth to Spark Your Imagination – a reminder to keep playing, making it your own, and creating your next.”