Marketing, 13 Feb 2025

Coors' outdoor advertisement

13 Feb 2025 11:25 AM

The power of misspelling: Are typos taking over marketing?

In the February issue of Manifest, we explore how some brands are leaning into the power of a ‘mistake’ to grab attention and spark buzz.
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Vittoria Ferragamo

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Dalbir Singh continues his weekly diary for Manifest.

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Producer's Diary by Dalbir Singh
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LIA 2026: Award the work for its entertainment value, not just the idea behind it
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Edstead launches ‘Toast to Tomorrow', taking spirits storytelling beyond the bottle
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