Marketing, 13 Feb 2025

Coors' outdoor advertisement

13 Feb 2025 11:25 AM

The power of misspelling: Are typos taking over marketing?

In the February issue of Manifest, we explore how some brands are leaning into the power of a ‘mistake’ to grab attention and spark buzz.

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Arpit Garg

08 Jan 2026 11:14 AM

Arpit Garg joins The Weber Shandwick Collective
Forevermark has rolled a series of campaign's titled 'This One's For Me', to highlight its Icon collection.

08 Jan 2026 11:01 AM

People are buying diamonds for themselves now, not just for legacy: Shweta Harit
Subrajit Majumdar (left) and Ankur Sachdeva

08 Jan 2026 10:56 AM

Premiumisation in India isn't about price, it's about expectation: Ankur Sachdeva
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak

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Dream11 had a 'NewScore' of 73.71

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Manifest's December 2025 issue

11 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out
Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'
Aditya Kanthy

02 Dec 2025 12:35 AM

Omnicom-IPG merger: Creative structure for India revealed

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