Marketing, 13 Feb 2025

Coors' outdoor advertisement

13 Feb 2025 11:25 AM

The power of misspelling: Are typos taking over marketing?

In the February issue of Manifest, we explore how some brands are leaning into the power of a ‘mistake’ to grab attention and spark buzz.

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REA India appoints Kapil Goswami 
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Bishnupriya Narayan moves to L&T Realty
Bishwarup Chakrabarti

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Bishwarup Chakrabarti joins Dentsu
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Manifest's December 2025 issue

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