Marketing, 13 Feb 2025

Coors' outdoor advertisement

13 Feb 2025 11:25 AM

The power of misspelling: Are typos taking over marketing?

In the February issue of Manifest, we explore how some brands are leaning into the power of a ‘mistake’ to grab attention and spark buzz.

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Sparsh Ganguli

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Sparsh Ganguli joins Havas Media Network India 
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Policybazaar gets Amitabh Bachchan as brand ambassador
Rahul Kapoor

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'The conversation is moving from brand versus performance; to how both work together'

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