Tasty Nibbles, the consumer brand of HIC-ABF Special Foods,  has announced actor and model Milind Soman as its brand ambassador.

The brand through this partnership development also outlined the company’s plans to accelerate pan-India growth, especially in the health-focused convenience food segment. 

With this announcement and upcoming campaign launch, featuring Soman, Tasty Nibbles also aims to redefine tuna consumption in India, transforming it from a niche offering into a regular, accessible, and healthy choice for modern lifestyles.

Cherian Kurian, managing director, Tasty Nibbles, said, “At Tasty Nibbles, we have always believed that the future of food lies at the intersection of health, convenience, and trust. With Milind Soman coming on board, we are taking a significant step towards making tuna a part of everyday Indian diets. India is still at a very early stage in tuna consumption, and this presents a massive opportunity for us to introduce a clean, high-quality protein option to millions of households. Despite being a globally popular protein source, the per capita consumption of tuna in India remains significantly low. With a population of over 1.4 billion, the category presents a substantial opportunity for growth if effectively introduced and adopted."