Mediascope has announced its exclusive India partnership with The Telegraph. The appointment makes Mediascope responsible for branded content and advertising partnerships across The Telegraph’s global footprint, including print, digital, newsletters, podcasts, apps and events.
The addition of The Telegraph UK further strengthens the agency’s global footprint and its ability to connect Indian advertisers with high-value international audiences.
As regulations tighten around third-party tracking, The Telegraph’s cookie-free, cross-platform targeting, powered by first-party data, offers brands a future-ready alternative that prioritises performance and transparency, according to the company.
Marzban Patel, founder and CEO, Mediascope, said: "The Telegraph brings together heritage, intelligence and innovation like few others. With a deep, subscription-led relationship with its readers, it offers brands the opportunity to engage audiences in a way that is both highly relevant and rooted in trust."