Marketing, 17 Feb 2026

The film highlights everyday moments that reflect consumers' affection for the brand.

17 Feb 2026 4:37 PM

Lay's announces brand refresh in India

New packaging rolls out from early March, backed by its ‘Lay's Ke Liye Kuchh Bhi' campaign featuring Ranbir Kapoor.
The brand has integrated the universe of 'BB Ki Vines' into the dining festival for its ad films.

17 Feb 2026 3:43 PM

Swiggy Dineout appoints Bhuvan Bam as GIRF 2026 ambassador

Rolls out a campaign to highlight its association with Bam.
Petal Gangurde

17 Feb 2026 11:02 AM

We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde

XYXX's chief - brand and culture on decline of celebrity endorsements, the role of in-house teams in modern storytelling and more.

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Happiest places to work awards logo

15 Apr 2026 11:33 AM

Happiest Places To Work Awards launches in India, jury panel announced
All five wins were secured through multi-agency pitches.

15 Apr 2026 11:03 AM

Famous Innovations bags five mandates 
Puneeth Bekal (left) and Carol Goyal

15 Apr 2026 10:51 AM

AI: Smart long-term play or another metaverse-style rush ahead of reality?
Shagun Seda

15 Apr 2026 10:48 AM

Shagun Seda moves to Apple India

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Adland's equity illusion: The gap between optics and reality
Manifest's March issue

06 Mar 2026 10:43 AM

March 2026 issue of Manifest is out now
Adyasha Roy Tomar

25 Feb 2026 10:34 AM

Adyasha's blog: Who is Adyasha without the 'ad'
Diksha Bajaj

24 Feb 2026 11:50 AM

'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'

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