Marketing, 17 Feb 2026

The film highlights everyday moments that reflect consumers' affection for the brand.

17 Feb 2026 4:37 PM

Lay's announces brand refresh in India

New packaging rolls out from early March, backed by its ‘Lay's Ke Liye Kuchh Bhi' campaign featuring Ranbir Kapoor.
The brand has integrated the universe of 'BB Ki Vines' into the dining festival for its ad films.

17 Feb 2026 3:43 PM

Swiggy Dineout appoints Bhuvan Bam as GIRF 2026 ambassador

Rolls out a campaign to highlight its association with Bam.
Petal Gangurde

17 Feb 2026 11:02 AM

We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde

XYXX's chief - brand and culture on decline of celebrity endorsements, the role of in-house teams in modern storytelling and more.
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Geetika Chadha

27 Oct 2026 11:01 AM

Geetika Chadha joins Cheil India
The launch marks SPNI's first linear channel debut on Astro as the broadcaster expands its Tamil entertainment offering in Southeast Asia.

27 Oct 2026 10:34 AM

Sony Pictures Networks India launches Sony Vizha in Malaysia
Starbucks' ‘Special Diwali ki Special Jagah' campaign.

27 Oct 2026 10:23 AM

Starbucks brews a new family connection
Divyanshu Damani

27 Oct 2026 10:03 AM

Creators can't keep depending on algorithms to reach their own audiences: Divyanshu Damani

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Cred's film featuring Rakhi Sawant

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09 Oct 2026 9:04 AM

LIA 2026: Award the work for its entertainment value, not just the idea behind it
Akhil Raj Gupta and Amit Singh

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Luminary and Manifest to host hands-on AI branding workshop for marketers

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