Marketing, 17 Feb 2026

The film highlights everyday moments that reflect consumers' affection for the brand.

17 Feb 2026 4:37 PM

Lay's announces brand refresh in India

New packaging rolls out from early March, backed by its ‘Lay's Ke Liye Kuchh Bhi' campaign featuring Ranbir Kapoor.
The brand has integrated the universe of 'BB Ki Vines' into the dining festival for its ad films.

17 Feb 2026 3:43 PM

Swiggy Dineout appoints Bhuvan Bam as GIRF 2026 ambassador

Rolls out a campaign to highlight its association with Bam.
Petal Gangurde

17 Feb 2026 11:02 AM

We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde

XYXX's chief - brand and culture on decline of celebrity endorsements, the role of in-house teams in modern storytelling and more.

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21 Apr 2026 1:36 PM

Suhayl Limbada moves to KFC India
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21 Apr 2026 12:02 PM

Gokul Agro assigns Glassbox for its integrated brand and growth duties
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21 Apr 2026 11:11 AM

Apple names John Ternus as CEO, Tim Cook to step down after 15-year run
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21 Apr 2026 11:05 AM

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15 Apr 2026 10:51 AM

AI: Smart long-term play or another metaverse-style rush ahead of reality?
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14 Apr 2026 9:03 AM

Meet Younion, the agency operating in 2030, while the world is in 2026
Clockwise from bottom left: Artsmith, team Kinnect, team Hyundai, and team Ways on stage

12 Apr 2026 11:29 AM

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09 Apr 2026 10:08 AM

‘More than cricket, sycophancy is the number one game in the country'

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