Marketing, 17 Feb 2026

The brand has integrated the universe of 'BB Ki Vines' into the dining festival for its ad films.

17 Feb 2026 3:43 PM

Swiggy Dineout appoints Bhuvan Bam as GIRF 2026 ambassador

Rolls out a campaign to highlight its association with Bam.
Petal Gangurde

17 Feb 2026 11:02 AM

We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde

XYXX's chief - brand and culture on decline of celebrity endorsements, the role of in-house teams in modern storytelling and more.

Latest Stories

The brand has integrated the universe of 'BB Ki Vines' into the dining festival for its ad films.

17 Feb 2026 3:43 PM

Swiggy Dineout appoints Bhuvan Bam as GIRF 2026 ambassador
Siddhant Chaturvedi is the face of Crocs Echo range

17 Feb 2026 2:36 PM

Siddhant Chaturvedi is the face of Crocs Echo range
Petal Gangurde

17 Feb 2026 11:02 AM

We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde
Kausik Misra

17 Feb 2026 10:58 AM

BigTrunk Communications appoints Kausik Misra

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