Adtomica has been appointed the Agency on Record (AOR) for Tinder’s brand partnerships in India. 

The move follows the brand's 2025 ‘Move On’ campaign, a collaboration with Blinkit. The campaign’s centerpiece, the Tinder ‘Move On’ invited people across India to symbolically dispose of relics from past relationships — from love letters to t-shirts — offering a form of emotional release and personal renewal. The experience, paired with Blinkit’s ‘singles mode’, distributed 150,000 Tinder Plus vouchers with 75% off.   

Adtomica collaborated on the creative direction for the campaign, facilitating the distribution of vouchers through Blinkit. The agency was also responsible for designing and implementing in-app creative assets that integrated Tinder Plus offers with the quick comm platform and drove the clicks.

Abhay Kaul, founder and CEO, Adtomica, said, “Tinder is a brand that dares to be bold, and we love that. As their agency on record for partnerships in India, we’re excited to keep building experiences that are platform-first, culturally sharp, and always rooted in value for users.” 

Tinder spokesperson added, “Tinder is more than a dating app — it’s a reflection of how young India explores identity, connection, and self-worth. With the ‘Move On’ campaign, we wanted to create something emotionally resonant yet unmistakably bold. Adtomica understood that instinctively. Their ability to translate cultural insight into real-world engagement made this campaign truly memorable. We’re excited about what’s next.”