Marketing, 23 Feb 2026

Pavanjit S Bedi

23 Feb 2026 10:45 AM

HUL hands Pavanjit S Bedi a new role

Was global brand vice president since September 2021.

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Having previously collaborated with ABSLI on campaigns such as Boodhe Hoke Kya Banoge and Farhan Akhtar's Ye Akela Hi Kaafi Hai, Hyphen was brought in to brainstorm a new offering.

23 Feb 2026 3:31 PM

HER Insurance assigns its strategy and creation duties to Hyphen Brands
Axis Bank's #MotherTonguelish campaign.

23 Feb 2026 11:14 AM

Axis Bank invests in linguistic diversity
Karnataka explores curbs on social media use for minors under 16

23 Feb 2026 11:07 AM

After AP, Karnataka mulls ban on social media for minors
Renuka Singh Thakur

23 Feb 2026 11:02 AM

'Have said no to brands post the World Cup win as I didn't have time for training or my family'

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When brands seem ‘sorry but not sorry'
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