Marketing, 23 Apr 2025

Raashii Khanna

23 Apr 2025 2:58 PM

Emami Pure Glow names Raashii Khanna as brand ambassador

With this, the personal care and healthcare company aims to amplify the brand’s appeal and connect with consumers nationwide.
Influencer content outperforms digital ads in, as per Kantar's Influencer Playbook report

23 Apr 2025 10:48 AM

67% Indians trust influencer recommendations over traditional ads: Kantar

Influencer ads outperform digital ads in driving short-term sales, but are less effective for long-term brand building, as per the report.

Latest Stories

Gold winners of these categories will be revealed later in the day.

16 Jun 2025 6:00 PM

Cannes Lions 2025: India opens its Lions count with seven wins
Sir John Hegarty

16 Jun 2025 5:52 PM

Cannes Lions 2025: 'Why the giants in advertising can’t dance’ - Sir John Hegarty
Tor Myhren

16 Jun 2025 4:15 PM

Cannes Lions 2025: Apple’s Tor Myhren has a piece of good and bad news for advertising
Development is already underway on the first project in this partnership, with further details on creative teams and production schedules expected in due course.

16 Jun 2025 2:55 PM

Warner Bros. teams up with JOAT Films and Bhanushali Studios for an international venture

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With the launch of this AI-driven media company, WPP Media unites media, data and production capabilities

28 May 2025 9:50 PM

WPP Media replaces GroupM as WPP’s global media company
Enormous and Famous Innovations win big on the last day of Goafest

23 May 2025 10:46 PM

Abby Awards 2025: Enormous bags 'Creative Agency of the Year', Famous bags two Grands Prix
Sania Mirza

07 May 2025 11:00 AM

'Pickleball is not a fad and is here to stay'
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

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