Marketing, 23rd Apr 2025, News & Stories from India | Manifest

Marketing, 23 Apr 2025

23 Apr 2025 2:58 PM

Emami Pure Glow names Raashii Khanna as brand ambassador

With this, the personal care and healthcare company aims to amplify the brand’s appeal and connect with consumers nationwide.

Influencer content outperforms digital ads in, as per Kantar's Influencer Playbook report

23 Apr 2025 10:48 AM

67% Indians trust influencer recommendations over traditional ads: Kantar

Influencer ads outperform digital ads in driving short-term sales, but are less effective for long-term brand building, as per the report.

Latest Issue Banner

Latest Stories

Nikon X 80db Communications

06 Nov 2026 11:32 AM

Nikon India assigns PR duties to 80db Communications

Instagram said it plans to release weekly updates to the desktop app based on creator feedback.

06 Nov 2026 11:25 AM

Instagram brings Edits to desktop, giving creators more room to edit videos

06 Nov 2026 11:16 AM

Opinion: The uncopiable human and the rise of the digital employee

Dalbir Singh continues his weekly diary for Manifest.

06 Nov 2026 11:10 AM

Producer's Diary by Dalbir Singh

Most Read

Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias

12 Oct 2026 9:02 AM

Media agencies need to spend more time with publishers to understand print better: Girish Agarwal

Ayshwarya Sharma

09 Oct 2026 9:04 AM

LIA 2026: Award the work for its entertainment value, not just the idea behind it

Akhil Raj Gupta and Amit Singh

07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers