Dish TV India has undertaken its journey of creating a creator’s economy, a complete ecosystem for professional content creators and consumers.

For this initiative, it launched Fliqs in its Watcho app, during the 2025 World Audio Visual and Entertainment Summit. 

The digital content segment aims to democratise content distribution and provide monetisation opportunities to all the content creators in India as well as content creators globally, for them to reach out to the Indian market.
 
Watcho Fliqs also intends to give freedom to professional content creators to showcase their content to millions of viewers and monetise without surrendering ownership. 

This new offering also expands DishTV Watcho’s footprint in the digital content ecosystem, evolving from a content aggregator to a comprehensive entertainment platform. 
 
With its user interface, AI-powered recommendation engine, and multi-screen interactions, Fliqs will also offer audiences a hyper-personalised entertainment experience.
 
Manoj Dobhal, CEO and executive director, Dish TV India, said, "With Fliqs, we are taking a big and bold leap towards redefining what an OTT service can be. This isn’t just another content launch - it’s a statement of intent. Fliqs represents a new generation of curated, exclusive digital storytelling that aligns with the evolving consumer demand for distinct, high-value content. While the industry has seen a proliferation of platforms, very few offer something truly differentiated. Fliqs fills that gap by bringing untold stories, original productions, and exclusive titles into a highly personalised, affordable ecosystem." 
 
Dobhal added, "Fliqs supports India’s growing community of independent storytellers by providing a premium platform to showcase their work, reach wider audiences, and unlock monetisation opportunities - strengthening Dish TV’s commitment to digital-first creative entrepreneurship. This marks a significant step forward, not just for Dish TV, but for the Indian OTT landscape as a whole."
 
V.K. Gupta, CTO and business head, Watcho, added, "Fliqs is our solution to evolving consumer demands for uniqueness, exclusivity, and control over their entertainment. It’s not just an add-on, but a transformational layer within Watcho, offering a smarter, more relevant experience. With Fliqs, Watcho strengthens its position in the OTT market, marking the start of a larger content evolution."