Media , 02 May 2025

Anirudh Ravichander

02 May 2025 4:22 PM

7UP® and Spotify bring science and sound together with the ‘7UP® SpiceIt Playlist’

SPECIAL FEATURE: The first-of-its-kind playlist, designed to enhance the spice experience for foodies, is backed by scientific research.
Abhay Kumar

02 May 2025 3:25 PM

Abhay Kumar joins BPTP

His previous stint was at DAMAC Properties, where he was senior vice president -  marketing and digital.
This offering was launched during during the World Audio Visual and Entertainment Summit.

02 May 2025 3:14 PM

DishTV Watcho launches Fliqs

Aims to democratise content distribution and provide monetisation opportunities to all content creators in India.
Nearly one in three (29%) companies admit to being highly risk-averse - and more than half say they struggle to keep pace with cultural shifts.

02 May 2025 1:56 PM

Only 13% of brands embrace bold ideas: Lions report

The annual report by Lions reveals two major barriers to creativity: poor insights and cultural inertia.
Pritika Shah (Picture credits: MMA Global)

02 May 2025 1:44 PM

HDFC Life elevates Pritika Shah

She was senior vice president - marketing and CSR.
He had joined the organisation in 2011 as assistant brand manager, Asia Pet Care (Brand: Eukanuba, Iams).

02 May 2025 1:33 PM

Sahil Sethi exits P&G after a 14-year stint

He was senior marketing director, P&G Health Care India.
In addition, Mandeep Sharma is now the COO, Cheil India.

02 May 2025 12:04 PM

Cheil India is now Cheil SWA Group

Will be led by Carlos LimSeob Chung, president and CEO, and Jitender Dabas, CEO, Cheil X, will oversee agencies within the Cheil SWA Group.
Home Credit's Upgrade Karein Life Ke Scenes’ campaign.

02 May 2025 11:19 AM

Home Credit makes summer upgrades a breeze

The campaign, which comprises an ad film, highlights the ease and convenience of the finance company's solutions for home appliances.
Brands can choose to sponsor a collection of video content on LinkedIn by running video ads ahead of the content

02 May 2025 11:14 AM

LinkedIn rebrands its Wire Program as BrandLink

Expands to allow advertisers to align with editorial content from leading creators, publishers and industry voices on the platform.
The campaign has been conceptualised by Havas Creative India.

02 May 2025 11:00 AM

Harpic signs Shah Rukh Khan as its brand ambassador 

To highlight its association, the brand has rolled out a campaign ‘Harpic Hai Na’ featuring Khan. 

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Smriti Mandhana and Manika Batra named brand ambassadors for Herbalife’s vritilife skincare range
The ad is in partnership with The Humsafar Trust.

23 Jun 2025 11:37 AM

Britannia invites Parle Monaco to share shelf space in Pride Month gesture
The initiative is co-developed with Only Much Louder (OML).

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Breezer launches an in-house creator program for Gen Z
Shrenik Gandhi

23 Jun 2025 10:49 AM

Cannes Lions 2025: 'Ideas, rooftops and new friends — one of those Cannes days'

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Tor Myhren

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Josy Paul

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