Home Credit India has rolled out a campaign, ‘Upgrade Karein Life Ke Scenes’  (upgrade the scenes of life), to highlight the ease and convenience of the brand’s affordable, fast, tech-enabled and flexible financial solutions for home appliances.

The campaign consists of an ad film. Anchored around summer scenarios, the films show how a small yet meaningful upgrade like a new AC, refrigerator, or cooler can turn discomfort into comfort and elevate the quality of daily life.

The film captures a relatable sibling tussle for cooler air in the sweltering heat. Just as the fan switches sides to the sister, chaos ensues, showcasing the struggle of Indian households during this season. Just when the chaos is peaking, the father receives a notification from Home Credit about easy EMIs on appliance upgrades. His delighted reaction sets the tone for a smart solution—cut to a store scene where he’s purchasing a new cooler with the help of Home Credit’s easy, fast, tech-enabled and trustworthy financing. The film ends with, “Aap bhi naye appliances ke saath upgrade karein life ke scene aur banayein apni #ZindagiHit with Home Credit" (You too Upgrade your life with new appliances and make your life #Zindagihit with Home Credit).

What we think about it: It cleverly taps into everyday household moments, showing how easy it is to upgrade appliances with simple financing options. The playful sibling rivalry brings a charming touch, making the brand's message of affordability and convenience both unforgettable and convincing.

Ashish Tiwari, chief marketing officer, Home Credit India, said, “Upgrade Karein Life Ke Scenes’ is more than just a seasonal campaign—it’s a reflection of our core purpose to empower consumers’ everyday aspirations not just with credit, but with the confidence to live better today—not someday. Rooted in our brand thought of #ZindagiHit, this campaign celebrates the transformative power of small upgrades—whether it’s siblings finally getting relief with a new cooler a young professional buying their first AC or a family investing in a better refrigerator. These aren’t just purchases; they are milestones that enrich lives and create lasting memories.”