JioStar will launch six editions of Bigg Boss across Hindi, Tamil, Telugu, Kannada, Malayalam and Bangla in the coming few months.

Beginning in September 2026, the new seasons will air across the JioStar television network and JioHotstar, bringing together audiences across India in what the company describes as a landmark moment for reality entertainment.

The upcoming editions will feature returning hosts Salman Khan, Vijay Sethupathi, Nagarjuna, Kichcha Sudeepa and Mohanlal.

At the same time, former Indian cricket captain Sourav Ganguly joins the franchise as the host of the Bangla edition.

Alongside the announcement, JioStar unveiled India's Bigg Reality. This first-of-its-kind coffee table book documents the franchise's two-decade journey, its cultural influence and its evolution into a major marketing platform for brands.

According to the broadcaster, the Bigg Boss franchise reached more than 500 million viewers in 2025, generated over 438 billion viewing minutes and recorded a 47% year-on-year increase in engagement across its six language editions. More than 625 brands across 46 categories, including 49 first-time advertisers, partnered with the franchise during the year.

The broadcaster also released a coffee table book in which it highlighted how advertisers have moved beyond conventional sponsorships through in-show integrations and interactive brand experiences.

Mahesh Shetty, head – entertainment sales, TV, JioStar, said, "Over the last two decades, Bigg Boss has consistently reinvented itself, growing in scale, engagement and cultural relevance with every season. This festive season marks our biggest milestone yet as six editions come together across languages, making it the biggest-ever celebration of the show. The enduring strength of Bigg Boss lies in its ability to drive sustained audience participation and create shared cultural moments that translate into measurable business outcomes for brands. India’s Bigg Reality captures this journey through data and insights, offering marketers a strategic overview of how the format became a cultural phenomenon. At JioStar, we believe shows like Bigg Boss deserve to be documented, not just celebrated, and this coffee table book spotlights these defining moments in the evolution of India’s entertainment ecosystem.” 

Bhaskar Ramesh, head – entertainment sales, digital, JioStar, added, "In a landscape of fragmented audience attention specifically during the festive season, Bigg Boss acts as a powerful magnet, delivering unified attention at scale for the three most important sales months of the year. Driven by a 47% year-on-year growth in engagement—fuelled by 24/7 live feeds, billions of votes, and live chats—the show transforms passive viewers into active participants. For brands, this deep, measurable engagement offers an unparalleled opportunity to break through the clutter, moving beyond standard media tactics to innovate where content, culture, and commerce converge.”