Sachin Talwalkar, former chief creative officer, Havas Life, has announced the launch of & ignite, a full-service advertising and digital agency.

With health communication at its heart, & ignite positions itself as a creative partner for ambitious brands - those ready to challenge convention and create communication that cuts through an increasingly complex and cluttered media landscape. 
& ignite offers end-to-end solutions spanning brand identity, integrated campaigns, and digital ecosystems, including social media strategy and content creation. Moving beyond conventional advertising, the agency aims to craft stories people remember and experiences they actively choose to engage with—and share.

Talwalkar, founder and chief creative officer, & ignite, said, "At a time when large advertising networks are faltering and disappearing, it serves as a the perfect opportunity to build something more agile, focused, and effective—an alternative designed to create genuine impact. Our ambition is to create work that doesn’t just grab attention, but work that truly matters. We believe the strongest ideas live at the intersection of intelligence and imagination. Intelligence that illuminates strategies, and imagination that transforms ideas into desire, awareness, and action. We’re uniquely poised to deliver this by deploying the right tools in the right way."

Embracing the evolving role of technology, & ignite plans to integrate artificial intelligence responsibly, applying it effectively to the most relevant cohorts.

“Artificial intelligence can give us the power to decode patterns, uncover insights, and anticipate audience behaviour with much clarity. While, human imagination can transform those insights into compelling stories, original concepts, and emotionally resonant experiences," he added.

His career also includes stints across Europe, Middle East and Asia Pacific with agencies like BBDO, DDB, Saatchi & Saatchi, Commonwealth//McCann and Edelman.