Kenvue splits global mandate between Publicis and WPP

WPP to handle creative and production, while Publicis extends APAC media business globally.

Manifest Media Staff

Dec 23, 2025, 9:22 am

Prior to this, the creative was split between BBDO and FCB

Kenvue has appointed Publicis Groupe and WPP as its global agency partners.

Publicis Groupe was handling media for Kenvue across Asia-Pacific. It will now handle media globally for all brands under Kenvue, and creative for Neutrogena.

The creative for other Kenvue brands will be handled by WPP globally.

Prior to this, the creative was split between Omnicom's BBDO and IPG's FCB, which merged last month. 

WPP has also been in the news for bagging the creative mandate for Jaguar Land Rover globally, a business being run jointly by Accenture Song and the car brand's in-house team.

Source: MANIFEST MEDIA

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