Pr, 14 Oct 2025

The new vertical will cater exclusively to high-velocity entertainment ecosystems spanning Bollywood, OTT platforms, celebrities, creators, musicians, and elite sports.

14 Oct 2025 1:49 PM

The Other Circle launches Cavalry

The unit aims to channel TOC's narrative expertise into driving resonance that outlasts the cycle of fleeting trends.
Divanshi Gupta

14 Oct 2025 10:51 AM

Opinion: Independence in marketing strategy - building brands beyond paid media

The author argues that real marketing strength comes from brands that thrive beyond paid media, driven by story, community, and content.

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The second edition of the Good Ads Matter Awards were hosted on 29 May at Mehboob Studios

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29 May 2026 1:10 PM

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29 May 2026 12:23 PM

Zee5 elevates Apoorva Mehandiratta
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Stayfree champions healthy conversations on World Menstrual Hygiene Day

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Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys
From left: Rohit Ohri, Chandan Mendiratta, Ajay Kakar, Gaurav Ramdev, Raj Kamble, and Harsh Deep Chhabra

22 May 2026 5:04 PM

Goafest 2026: The in-house boom - a wake-up call for agencies?
Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

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