Special feature, 01 Sep 2026

Rather than positioning AI as a sophisticated piece of technology, the brand chose to treat it as a tool for playful creation.

01 Sep 2026 1:44 PM

Chutki mein kalakaari: How FeviKwik turned India's AI-obsession into a playground for creativity

SPECIAL FOCUS: We examine how an iconic adhesive brand tapped into India's growing fascination with AI.
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Rather than positioning AI as a sophisticated piece of technology, the brand chose to treat it as a tool for playful creation.

01 Sep 2026 1:44 PM

Chutki mein kalakaari: How FeviKwik turned India's AI-obsession into a playground for creativity
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