Sports marketing, 12 May 2025

Nikita Saxena

12 May 2025 3:29 PM

JSW Steel appoints Nikita Saxena

Moves from Mindshare, where she was senior media director.
Essencemediacom and Hero MotoCorp

12 May 2025 2:42 PM

Hero MotoCorp assigns its media duties to EssenceMediacom

The account was won post a multi-agency pitch.
Amardeep Singh (left) and Shashi Sinha

12 May 2025 11:59 AM

Amardeep Singh elevated as CEO at IPG, Shashi Sinha handed newly created role

Shantanu Sirohi, currently COO, Interactive Avenues, will replace Singh as CEO of the agency.
Vidya Balan joining the movement

12 May 2025 10:43 AM

Replacing fear with a friendly nudge: How Sanjeevani is making India screen for cancer

SPECIAL FEATURE: An ongoing conversation that proves behaviour change begins with empathy, action, and trust, and not with fear.
Sushant Vithaldas

12 May 2025 10:42 AM

Sushant Vithaldas exits Schbang

He was head of business - Bengaluru.
Madison Media Alpha and Zouk

12 May 2025 10:32 AM

Zouk assigns its media duties to Madison Media Alpha

The account was won post a multi-agency pitch. 
Harmeet Singh

12 May 2025 10:28 AM

Reduced prices so that customers can come to us and shop for day-to-day products: Harmeet Singh

The Body Shop's chief brand officer discusses its ‘More Love for Less’ campaign, brand's positioning in the crowded beauty market, and more...
Pictures from the Barcelona-Real Madrid game (image courtesy LaLigaEN on X)

12 May 2025 9:23 AM

FanCode enters five-year deal with Spanish football

To broadcast the La Liga and La Liga Hypermotion in India.

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