EssenceMediacom has bagged Hero MotoCorp's media duties. 

The account was won post a multi-agency pitch. 

The agency will be responsible for the full-funnel media strategy, planning,  and execution across traditional and digital platforms, for all brands of Hero MotoCorp. 

The scope mandate will also encompass audience-first media strategy, competitive market intelligence, through-the-funnel performance planning, tech-enabled creative solutions, and unified dashboards for campaign automation. It also includes integrated content models and cross-functional collaboration frameworks. 

As Hero MotoCorp accelerates the journey towards its Vision, 'Be the Future of Mobility',  EssenceMediacom  aims to drive media and data innovation to support its growth across core, premium, and electric segments, future-proofing the brand’s media investments in a rapidly evolving mobility landscape. 

Navin Khemka, CEO EssenceMediacom, South Asia, said, “We’re thrilled to be working again with  Hero MotoCorp and welcome them to our family. Winning the consolidated mandate for Hero  MotoCorp is not just a pitch win—it’s a moment of transformation. This partnership brings together three iconic brands – Hero, VIDA, Harley-Davidson, each representing a unique facet of  India’s mobility story. We see this as an opportunity to accelerate their journey towards the future  of mobility, our focus will be on delivering unmatched value through a differentiated, audience first strategy. By blending deep market intelligence with platform innovation, we aim to drive  transformational outcomes across categories, regions, and consumer segments for Hero.”