Sports marketing, 23 Feb 2026

Axis Bank's #MotherTonguelish campaign.

23 Feb 2026 11:14 AM

Axis Bank invests in linguistic diversity

Conceptualised by Curatavity, the campaign consists of an ad film.
Karnataka explores curbs on social media use for minors under 16

23 Feb 2026 11:07 AM

After AP, Karnataka mulls ban on social media for minors

CM Siddaramaiah sought the views of vice-chancellors on a proposal to ban mobile phones and social media access for children below 16 years.
Renuka Singh Thakur

23 Feb 2026 11:02 AM

'Have said no to brands post the World Cup win as I didn't have time for training or my family'

Renuka Singh Thakur chats with us about the surge in brand demand, wanting to work with Virat Kohli, and more.
Pavanjit S Bedi

23 Feb 2026 10:45 AM

HUL hands Pavanjit S Bedi a new role

Was global brand vice president since September 2021.
Photo by Total Shape on Unsplash

23 Feb 2026 10:34 AM

Opinion: When disease awareness becomes market expansion

The author states how campaigns need to distinguish between medical need and general body anxiety.

Latest Stories

Renuka Singh Thakur

23 Feb 2026 11:02 AM

'Have said no to brands post the World Cup win as I didn't have time for training or my family'
Pavanjit S Bedi

23 Feb 2026 10:45 AM

HUL hands Pavanjit S Bedi a new role
Photo by Total Shape on Unsplash

23 Feb 2026 10:34 AM

Opinion: When disease awareness becomes market expansion
Introduced in 1996, the Kingfisher jingle has been consistently used for nearly three decades, developing a strong and enduring association with the brand.

20 Feb 2026 1:55 PM

United Breweries secures trademark for its Kingfisher jingle ‘Oo La La La Le O'

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Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

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