Sports marketing, 25 Mar 2026

Airbnb's campaign with Vijay Deverakonda and Rashmika Mandanna

25 Mar 2026 4:52 PM

Airbnb turns Vijay Deverakonda and Rashmika Mandanna's honeymoon into a love letter to slow travel

Conceptualised by One Hand Clap, the campaign comprises an ad film.
Gour Gupta (left) and Mayank Sharma

25 Mar 2026 3:19 PM

Tribes invests in DGTOOHL to strengthen data-led OOH capabilities

The partnership aims to scale programmatic DOOH, real-time audience intelligence, and measurable outdoor media solutions.
Rajasthan Royals won the first edition of the IPL and RCB won the last edition

25 Mar 2026 11:05 AM

IPL teams RCB and Rajasthan Royals sold for a combined value in excess of INR 31,500 crore

Rajasthan Royals has been acquired by the Kal Somani group, while RCB has been bought by a consortium led by Aditya Birla Group.
Meesho launches Gen-AI powered conversational voice shopping assistant

25 Mar 2026 11:04 AM

Meesho launches 'India's first Gen-AI powered conversational voice shopping assistant'

'Vaani - Your Meesho Dost' is designed to bridge the offline gap by bringing conversational shopping into the digital experience.
Amrita Pandey

25 Mar 2026 10:59 AM

'Streaming platforms have shifted focus from acquiring viewership to profitability'

Amrita Pandey, CEO, Junglee Pictures, discusses consumers' watching habits, theatrical releases versus streaming strategy, and more....
Cleartrip's fourth edition of its #NationOnVacation campaign.

25 Mar 2026 10:46 AM

Cleartrip turns a childhood game ‘Chidhiya Udd' into a passport out of routine

The campaign comprises an ad film. 
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