Sports marketing, 25 Jun 2026

Day three of Dalbir's diary at Cannes

25 Jun 2026 4:21 AM

Producer's Diary by Dalbir Singh: Cannes Lions day three

A familiar story for the industry at Cannes this year.
From left: Rei Inamoto, Judy John and David Lee

25 Jun 2026 3:17 AM

Cannes Lions 2026 : 'Most brands start an in-house agency for the wrong reasons'

Day three of the festival hosted a debate around if brands build in-house capabilities or rely on agency partners?
From left: Naomi Schiff, Tanuj Kapilashrami, Jayathma Wickramanayake, Lisa O'Keefe, Kate Theobald, and Susie Wolff

25 Jun 2026 3:09 AM

Cannes Lions 2026: ‘We try assuming what's best for girls without directly asking them what matters'

A panel on day three of the festival discussed how awareness campaigns often fail to create lasting change for women and girls in sport.
Leandro Barreto

25 Jun 2026 2:44 AM

Cannes Lions 2026: 'Marketers need to learn the difference between granting a voice and earning one'

Unilever's CMO Leandro Barreto explored how to build brands that people choose to carry forward long after a campaign ends.
Latest Issue Banner

Latest Stories

Foxtale names Shah Rukh Khan as brand ambassador for its key categories

14 Aug 2026 11:56 AM

Foxtale names Shah Rukh Khan as brand ambassador, unveils ‘Let Your Glow Through' campaign
The company has not indicated whether the redesign will be accompanied by changes to its app icon.

14 Aug 2026 11:54 AM

Instagram refreshes wordmark after a decade
Shonali Chakravarty

14 Aug 2026 11:26 AM

Shonali Chakravarty joins United Breweries
Satbir Singh (left) and S Subramanyeswar

14 Aug 2026 11:14 AM

Perspectives: The future of Cannes Lions

Most Read

Arun Srinivas

31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

Subscribe

* indicates required