Godrej Pet Care has rolled out a campaign 'Godrej Ninja Dr Dogg' to spotlight its Godrej Ninja product offerings that enhances gut health and immunity.

Conceptualised by Godrej Creative Lab, the in-house creative studio of GCPL, the campaign comprises a film.

The film is set in a whimsical dog clinic run entirely by dogs. A golden retriever doctor notices that one of his patients keeps returning with the same complaint—low energy. Upon examining him, the doctor identifies poor gut health as the underlying issue. He then recommends Godrej Ninja, the scientifically formulated pet food designed to boost gut health and immunity.

What we think about it: A charmingly creative film that’s equal parts cute and clever. The dog-run clinic, led by a golden retriever doctor, brings warmth and whimsy to a serious message on gut health. It makes Ninja memorable without trying too hard.

Chirag Aga, head of marketing, Godrej Pet Care (GPC), said, “Pet care is one of India’s fastest-growing consumer segments, driven by increasing awareness, evolving lifestyles, and the deep emotional connection between families and their pets. At Godrej Pet Care, we created Godrej Ninja by harnessing the collective strengths of the Godrej Industries Group—bringing together expertise in R&D, consumer insight, and brand building. While Ninja is currently available only in Tamil Nadu, this campaign marks the start of our journey to spotlight the vital link between gut health and stronger immunity in dogs. Our storytelling blends scientific credibility with emotional warmth—and of course, celebrates the irresistible charm of our furry companions.”

Shalini Avadhani and Gaurav Kumar, lead creative strategists - Creative Lab, Godrej Consumer Products, said, “Godrej Ninja is designed to support dogs' gut health, which is crucial in boosting their immunity. We wanted communication to reflect our expertise in pet nutrition, but without sounding overly clinical. That’s where the idea of the Dog-Doctor came in—a playful character with human hands to bridge scientific credibility with warmth and charm. The Dog-Doctor champions the idea that every dog deserves a healthy gut, and that’s exactly what Godrej Ninja delivers.”