Zepto and Dabur Gluco Plus C have teamed up for a summer campaign woven around a familiar school-time memory, the flirtatious dynamic between the PT sir and the English teacher.

The ad film follows a goofy but determined PT teacher who apparently harbours a crush on the school's English teacher. Eager to impress her, he urges his students to throw more energy into the outdoor sports session despite the sweltering summer heat. While the sir is busy serenading the teacher the students begin to tire under the sun. Noting this, the sir - in a bid to keep up their flagging enthusiasms - orders a pack of  Dabur Gluco Plus C on Zepto. The energy boost arrives just in time to salvage both - the students' energies and the teachers’ dallying.

What we think about it: Drawing on a nostalgic insight that has endured across generations of Indian schoolchildren, the film turns a well-known classroom trope into a playful narrative. The campaign works because rather than focusing solely on the functional benefits of the product, it builds entertainment value through relatable characters and humour before seamlessly integrating the brand proposition.

The film was rolled out on YouTube and social media networks on 1 June 2026