Liverpool Football Club (LFC) and adidas have rolled out a film ahead of the start their 10-year partnership. 

The film titled 'Your Dream. Our Reality' opens with a young girl walking through the LFC store. Just as she's walking out of the store, she's left mesmerised by the new jerseys the team will be playing in this season. As she feels it, the voiceover states, 'go on, reach for your dreams'. As she wears the jersey, her dreams are realised, as she joins stars from the current football team including the men's team captain Virgil Van Dijk, Mohamed Salah, and Curtis Jones, along with former players like Sir Kenny Dalglish, Ian Rush, Jamie Carragher and John Barnes among others. 

What we think about it: It feels like more than just an ad to reveal the partnership. The integration of players from previous generations along with the current ones, as well as representation of the women's football teams makes it more inclusive.

The film was released on 1 August 2025, the day the partnership officially kicked off.