Video, Campaigns, 08 Oct 2026

Imperial Blue Packaged Drinking Water's ‘Holding the Lift' campaign.

08 Oct 2026 2:44 PM

Imperial Blue gets its ultimate wingman, the 'lift' back in action

Conceptualised by 82.5 Grey, the campaign comprises an ad film and is part of the brand's long-running ‘Men Will Be Men' platform.
Picture credits: ChatGPT

08 Oct 2026 1:39 PM

India's USD 13 per-capita ad spend signals headroom as global market heads to USD 1.34 trillion

Social, search and retail media are expected to account for 66.4% of global ad spend in 2026 according to Warc.
Rubeena Singh

08 Oct 2026 10:57 AM

Opinion: Original content is still the MVP - What 2026's search updates are actually rewarded

The author asserts that AI has not killed original content; it has made originality harder to fake.
Iphone Duo

08 Oct 2026 10:55 AM

The INR 2,99,000 joke

We analyse Apple's launch of the Duo, how the internet trolled its price, and reactions from brands including Samsung, Duolingo, and Motorola.
Anjali Madan

08 Oct 2026 10:42 AM

Anjali Madan gets a new role at Mondelez International

She was previously director - consumer experience.
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Asus India names Raghav Juyal brand ambassador
Kartik Kajaria (left) and Ranveer Singh

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Gresbond signs Ranveer Singh as brand ambassador
Tania Sinha

12 Oct 2026 12:24 PM

CheilX appoints Tania Sinha
Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias
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