Škoda India has rolled out a campaign for its new Slavia Monte Carlo variant built around the premise that when a car makes a strong enough impression, it needs no introduction.

The campaign comprises two films in which the characters deliberately steer clear of discussing the car. In the first one, two friends debate whether cows can climb down stairs. In the other, a couple discusses why drunks tend to fall on their right side. The conversations are deliberately bizarre, while the car remains a silent presence in the background. Both films lead to the message that when the new Slavia 'says it all,' there is room to talk about anything else, however random or unrelated it may be.

What we think about it: Rather than listing features or spelling out the variant’s appeal, the campaign lets its design and road presence do the heavy lifting, breaking away from typical automotive advertising. The absurd conversations keep the idea entertaining and prevent it from becoming another ode to design. However, the downside is that the films do little to establish what sets the Monte Carlo apart beyond its looks.