Ahead of Children’s Day, Titan Eye Plus has rolled out The Ek Tara Project (The Single Star Project), a campaign that brings ancient wisdom to modern parenting through The Ek Tara Test - a playful, star-spotting eye-screening tool inspired by a centuries-old hunter’s vision test.

Conceptualised by Ogilvy, the film focuses on children who may struggle with blurred vision but remain unaware of the issue or hesitate to express it to adults. To address this growing concern and reduce the hesitation around visiting an eye doctor, Titan Eye Plus has introduced a simple, engaging way to check eyesight - by looking up at the night sky to spot stars.

What we think about it: A playful, starry twist on eye testing, the campaign is a fine example of insight meeting empathy, blending emotional warmth and originality that turns a cold, intimidating medical check into an imaginative parent-child bonding moment.

CREDITS

Client: Titan Eye Plus 
Agency: Ogilvy Bengaluru 
CCOs, India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh nayak
Executive Chairperson: Hephzibah Pathak
CEO: Rajesh VR
CSO, India: Prem Narayan
CCO, South: Puneet Kapoor
ECD: Sooraj Pillai
CD: Vasanth Poodipeddi
ACD: Krishti Karmakar
Creative Controller: Malvika Anil Kumar
Copy Supervisor: Sougandh Pramod
Sr. Art Director: Vaishakh Kolaprath
Visualiser: Adarsh Mahendra
President and Head of Office, South: Tithi Ghosh
CSO, South: Easo John
Sr. VP, Account Management: Priyank Vaghela
Account Management Team: Avishek Mukherjee, Sampuran Dutta
Production House: Absolute Productions
Director: Amit Mishr
Executive Producer: Prafull Sharma
Producer: sadhya Vyas, Zahoor Qadir, Jigar 
Editor: Simranjeet Singh Malhotra