OnePlus has rolled out a campaign, ‘Power to me is...’, featuring cricketer Smriti Mandhana.
The campaign has been rolled out for the OnePlus 15R. The film part of the campaign follows Mandhana in an intimate monologue as she reflects on staying calm under pressure, learning from defeat, and choosing clarity when the world grows loud.
What we think about it: While the ad is thoughtfully crafted and anchored by Mandhana’s composed, introspective monologue, it ultimately falters in how it integrates the product into the story.
The film released on 9 December.

