Royal Stag Barrel Select Shorts has rolled out a campaign, 'For the Select Ones', featuring actors Rajkummar Rao and Patralekha, honouring those who achieve success through thoughtful, value-driven choices.

Conceptualised by FCB NEO, the campaign comprises an ad film. It unfolds as a visually rich montage featuring Rao and Patralekha on a film set. As they walk through the space, the backdrop seamlessly transforms, morphing into scenes from their past films, glowing critic reviews, and social media tributes. It’s a cinematic tribute to their journey, highlighting the legacy they've built through meaningful choices. A reflective voiceover accompanies their movement through the set, offering a glimpse into the unseen layers of their path. It depicts that true success lies in discernment - defined not just by what one embraces, but also by what one chooses to leave behind.

What we think about it: The film impresses with its cinematic polish and emotional undertones, but its quiet, reflective tone may not resonate with audiences seeking more overt storytelling. Still, it remains a sincere attempt to celebrate legacy and individuality through the lens of intentional choices.

Kartik Mohindra, chief marketing officer, Pernod Ricard India, said, “Royal Stag Barrel Select Shorts has evolved into creating an ecosystem that brings world-class narratives to curious and discerning audiences, thus becoming the destination for short films in India. With our new thematic campaign, For the Select Ones, we continue this next chapter of our brand’s select storytelling journey by celebrating those who embody success through their distinct choices.”

Mayuresh Dubhashi, CCO, FCB NEO, added, “This film is a quiet tribute to the art of choosing well. In a world overflowing with options, true identity is shaped by what we say no to as much as what we embrace. The process of creating this story with Rajkummar Rao and Patralekha was about capturing that subtle, internal journey, where each choice becomes a building block of a legacy. It aligns beautifully with the Royal Stag Barrel Select Shorts ethos of celebrating individuals with a refined eye and fearless vision."