Neeman’s has rolled out a film featuring actor Maneish Paul, announcing its ‘Great Comfort Sale’.

The film opens in a traditional Indian wrestling akhada, setting the stage for a humorous demonstration of the brand’s signature comfort. Throughout the film, Paul humorously showcases the comfort of Neeman's shoes in extreme or chaotic situations - such as getting caught in a headlock inside a traditional wrestling akhada.

What we think about it: The ad uses humour and an unexpected akhada setting to make its comfort promise stand out, turning a simple product benefit into an entertaining visual gag.

The film released on 18 October.