Giva has rolled out a campaign ahead of Raksha Bandhan, featuring actor Kriti Sanon, introducing its pet collection for the festival.

As Sanon ties a rakhi to her brother, her pet starts barking impatiently, indicating that he wants a rakhi too. She asks him to wait, but seeing his eagerness grow, she eventually gives in and ties a rakhi around his paw as well. Her brother jokingly remarks that the pet now comes before him. The film then transitions to showcasing the pet collection.

What we think about it: The ad has a warm and relatable premise that cleverly extends the spirit of Raksha Bandhan to pets. The pet's impatience adds a touch of humour, making the narrative engaging, while the product integration feels natural. Overall, it is a simple, festive, and heartwarming concept that resonates well with pet lovers.

The film released on 20 July.