Advertising, 01 Apr 2026

Roma Singhal

01 Apr 2026 11:08 AM

Opinion: The new-age heroine - beyond empowerment

The author states how the future belongs not to heroes or heroines alone, but to integrated humans.
Experience Commerce X Iconiqa Hotels & Resorts

01 Apr 2026 10:14 AM

Experience Commerce bags social media mandate for Iconiqa Hotels & Resorts

The agency will focus on building a distinctive, platform-first social presence aimed at driving engagement and building brand affinity.
The technology giant is investing in high-production 'micro-dramas' to demonstrate its search tools within a narrative context.

01 Apr 2026 3:16 AM

Google turns MI vs KKR banter into a love story with Ishaan Khatter and Sara Arjun

The campaign comprises a micro-drama series, written by Zoya Akhtar and Reema Kagti's Tiger Baby.

Latest Stories

The second edition of the Good Ads Matter Awards were hosted on 29 May at Mehboob Studios

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners
Shalini Avadhani (left) and Gaurav Kumar

29 May 2026 1:10 PM

Godrej Consumer Products' Lightbox elevates Shalini Avadhani and Gaurav Kumar as CCO's
Apoorva Mehandiratta

29 May 2026 12:23 PM

Zee5 elevates Apoorva Mehandiratta
Screen grab from Stayfree's ‘It's Just a Period' campaign

29 May 2026 11:25 AM

Stayfree champions healthy conversations on World Menstrual Hygiene Day

Most Read

Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys
From left: Rohit Ohri, Chandan Mendiratta, Ajay Kakar, Gaurav Ramdev, Raj Kamble, and Harsh Deep Chhabra

22 May 2026 5:04 PM

Goafest 2026: The in-house boom - a wake-up call for agencies?
Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

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