Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Kumar Menon have announced the launch of Theblurr - an AI-native, full-service marketing solutions company built to help brands win in a dynamic, data-driven world.

With a core philosophy that ‘AI is not an add-on - it’s in our DNA’, Theblurr aims to brings together the power of creativity, media, data, and strategy to deliver measurable business outcomes.

The company’s proprietary ‘HumAIne’ approach fuses machine intelligence with human intuition to unlock marketing that is faster, more adaptive, and genuinely effective. The agency is driven by the values of boldness, learning, unity, responsibility, and resonance.

As co-founder and CEO, Shamsuddin Jasani will lead overall strategy, growth, and P&L. His last full-time stint was with Wunderman Thompson where he was serving as the chief executive officer - South Asia. 

Serving as the co-founder and COO, Menon is the execution architect and will be responsible for ensuring the agency's delivery model scales efficiently, and teams stay aligned across creative, media, and tech. He moves from Successive Digital where he was chief growth officer - APAC. 

As co-founder and chief growth officer, Aatsi Jasani will lead client relationships and revenue. She will look after growth, business development, and ensuring market positioning remains razor-sharp. She moves from Aleph Group where she was Meta creative agency partner and creative strategist.

Shamsuddin said, “Marketing today is no longer just about reach or impressions. It’s about real, measurable outcomes—growth, impact, and resonance. We have built Theblurr to be a true growth partner, combining full-funnel capabilities with AI-first thinking to create work that truly delivers. We wanted to create something truly aligned with what modern marketing needs. Theblurr is that vision realised—a full-service, AI-native partner built to deliver brilliant outputs and smarter outcomes. We’re here to help brands move faster, think sharper, and achieve results that matter."

Menon said, “At Theblurr, we're building an agency with passionate people that merges human creativity with AI intelligence. Our HumAIne process breaks down silos between creative and media teams, it's the operational backbone that seamlessly integrates our creative and media solutions —every creative idea is media-aware from day one, and every media investment is experience-driven. We're excited to combine the craft we love with AI that makes it more powerful, driven by people who are passionate about making it all work.”

Aatsi said, “At the heart of every great brand story is a deep understanding of people—our clients and their customers. At Theblurr, we don’t just chase KPIs; we champion our clients’ ambitions. Every solution we craft is rooted in empathy, creativity, and the drive to create something truly meaningful together.”