Manifest has partnered with IAA Voice of Change and UNICEF to identify and celebrate advertising that challenges stereotypes and promotes more progressive gender representation.

The committee for this section consists of: Nina Elavia Jaipuria, chairperson, Women Empowerment Committee, IAA India Chapter; Megha Tata, co-chairperson, Women Empowerment Committee, IAA India Chapter; and Geetanjali Master, partnership specialist, public and private sector engagement, resource mobilisation section, UNICEF Delhi.

Stayfree is the clear winner this week. By including boys in conversations around periods, it breaks stereotypes and reinforces that gender equality is also about changing how boys are raised.

Standard Chartered stood out for strong female inclusion in the traditionally male-dominated world of F1 racing.

Hinge beautifully showcases a woman’s freedom to choose her partner, alongside an open and refreshing mother-daughter relationship.

Other films from last week:

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PhonePe

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