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Winners will be announced between 21-23 May during Goafest.The organisers of the Abby Awards have revealed the shortlists.
A total of 1,753 entries have been shortlisted across media and creative.
In media, 491 entries have been shortlisted. The creative category sees a total of 1,262 shortlists (full table below).
Winners will be announced during Goafest which will be held between 21-23 May.
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01. Innovative Use of Audio Visual |
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Brand |
Title |
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ACKO GENERAL INSURANCE LIMITED |
Insurance ki Asli Lifeline: Celebrating Healthy Living and Change Makers with ACKO |
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ACKO GENERAL INSURANCE LIMITED |
Sparkling Change Through Visual and Audio Art on the ACKO Welcome Change Wall |
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Aditya Birla Group |
ABG X KBC: Igniting Purpose, Inspiring a Nation |
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Airtel Xstream Fiber |
The Great Promo Heist: AXF’s Ingenious Content Hijack! |
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Birla Opus Paints |
How Birla Opus hacked the live content on TV! |
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Bisleri |
Replacing Cola with Water |
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CADBURY 5STAR |
Squid Game: A 5Star Challenge |
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Cadbury Celebrations |
From Digital Wishes To Real Celebrations-Moving India Closer |
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Chupa Chups |
Chupa Chups Danced Its Way into 24 Million Homes |
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Closeup |
Closeup Love Tunes |
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Dream11 |
India’s New Local Language |
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India Gate Basmati Rice |
India Gate: Grains of Hope |
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JSW |
JSW X OLYMPICS – RUKNA NAHI HAI |
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Kellogg’s Muesli 12 in 1 |
Kellogg’s Muesli 12 in 1 : Flip the Funnel |
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Let it Flow with Badshah |
Let it Flow with Badshah |
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Mountain Dew |
Mountain Dew Uthao Hotseat Jaane Ka Mauka Pao |
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Netflix |
Netflixionary: Turning Prime-Time Reality into Prime-Time Storytelling |
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Netflix India & Bhansali Music |
Heeramandi: The Diamond Bazaar x Miss World 2024 |
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OPPO India |
Reality Reinvented: When Bigg Boss Became OPPO’s Demo Stage |
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Parle G |
Parle-G’s Genius 3 minute TVC challenging the tradition’Pratha’during Ganesh Festival |
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Rin Liquid |
Bhagyalakshmi wears the same Blue Rin Liquid Saree for a 100 Episodes |
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Saffola |
Heart Health on Prime Time: A First-of-Its-Kind Disruption in Television Storytelling for Wellness |
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Samsung Galaxy S25 Ultra |
India’s favourite couple becomes a throuple |
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Sensodyne |
Innovating Recognition: How Sensodyne Used Audio-Visual Brilliance to Win Hearts and Minds |
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SOFY |
SOFY- Hum Aage Aage, Duniya Peeche Peeche |
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SPOTIFY |
Spotify Wrapped 2024: Sonic & Visual Tapestries of a Year in Listening |
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SPRITE |
Sprite O’Clock! |
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SPRITE |
Bubbles of Laughter |
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Tata Motors |
Tata Motors Commercial Vehicles presents Trucking into the Future |
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Tata Salt |
Tata Salt: Rekindling the Iconic Jingle”Namak Ho Tata Ka” Legacy |
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Thums Up |
Toofani Biryani |
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Thums Up |
Jo Bhi Thunderwheels Chalega Super Toofani Banjayga |
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UPI |
Con” Nahi Banega Crorepati |
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Vim |
Vim: Rhythm in the Routine |
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Wok Tok by Veeba |
Serving ‘Chinese, Par Apne Style Se’ to GenZ |
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2. Innovative Use of Print |
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Brand |
Title |
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CONGLOMERATE FUND |
BELIEVER OF INDIA |
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Dove |
Beauty Test Stops With Me |
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Flipkart Internet Pvt Ltd |
From Print to Prompt: Unveiling Flipkart Minutes’ 10-Minute Miracle |
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Kia Carnival |
Kia Carnival Launch Print Ad Comes |
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MTV |
A HAUNTING AD |
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Neurobion Forte |
Neurobion Forte: Sabse Bada B, Neurobion Ka Vitamin B |
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NPCI Corporate |
NPCI Salutes India’s Digital Payment Revolution on Republic Day |
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Saffola Gold Oil |
Saffola World Health Day Conundrum: When bhajiyas became the real front-page news |
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Samsung India |
Sketch to Magic | Santa Print AR Game |
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Samsung India |
Print that was a film |
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Skoda India |
Skoda Kylaq Booking Campaign – Augmented Reality Ad via Print |
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SWIGGY |
SNACKING MEETS CRICKET: A GAME-CHANGING PRINT INNOVATION BY SNACC! |
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SWIGGY |
THE AD YOU HAD TO INFLATE TO BELIEVE |
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SWIGGY INSTAMART |
PRINT THAT YOU CAN SMELL: SWIGGY INSTAMART’S NOSTALGIC MANGO INNOVATION |
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Zomato |
Zomato Veg Innovation |
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3. Innovative Use of Activation |
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Brand |
Title |
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Aditya Birla Sun Life Insurance |
Buddhe Hoke Kya Banoge? |
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Aditya Birla Sun Life Insurance |
India, Ab Hadh Karde! |
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AMAZON PRIME VIDEO |
CITADEL HONEY BUNNY TAKES OVER GAIETY GALAXY |
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Apollo Tyres |
Apollo Endumaxx #BharatKaSafar |
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Bumble and Puma |
Bumble X Puma – Single’s Run |
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Cadbury Fuse |
Live from the Sky: Fuse Fights Hunger at India’s Biggest Concert |
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Cadbury Fuse |
Cadbury Fuse – Defeating Hunger one sweat at a time |
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Cadbury Silk |
Expressing love with Cadbury Silk |
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Castrol CRB Turbomax |
Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
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Castrol POWER1 |
India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
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Colors Marathi |
From #3 to #2 in 30 days – Powered by Faith, Festivities and Footfalls |
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DRPPL |
Ab Meri Dharavi Ki Baari Hain |
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Garnier Hair Color |
The Garnier Color Car Carnival |
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Hellmann’s |
As’the Camera eats First’, Hellmann’s reveals a delicious surprise |
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Honda |
Honda Dry Thru |
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Hyundai India |
Hyundai Presents – Fear Factor – Khatron Ke Khiladi’24 |
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Liquid IV |
Liquid IV India Launch: Revolutionizing Hydration with Science and Community Impact. |
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Matrix |
From Salons to Social Stars: How Matrix Hair Transformers 3.0 Turned 40K Hairdressers Into Brand Advocates |
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Mother Dairy Ultimate Dahi |
Matki Phod, Rishte Jod with Mother Dairy Ultimate Dahi |
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Netflix |
Turning Screens, Streets & Stations into Storytellers: Khakee’s Disruptive Media Play |
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Netflix India & Bhansali Music |
Heeramandi: The Diamond Bazaar x Miss World 2024 |
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Nissan Motors |
Nissan One car one world |
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Prime Video |
Turning Transit into Triumph: The Call Me WEH Experience. |
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Pulse |
Pulse Ek, Avatar Anek |
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RuPay |
RuPay’s Wristband Move- Tap. Pay. Activate |
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Seagram’s Royal Stag packaged Drinking Water |
Boombox 2.0: Creating a custom Sonic Experience for Generation large |
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Singapore Tourism Board |
Made in Singapore |
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Sunlight |
Sphere of Sunlight |
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Sunlight |
Sunlight Hacks Into Pujo Shopping |
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Swiggy |
Swiggy Bhog Elo Boney |
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SWIGGY INSTAMART |
SWIGGY INSTAMART INSTALLED ONE OF ITS KIND MODAK DISPENSOR FOR GANESH CHATHTURTHI |
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Swiggy XL |
Swiggy XL X Singham – Guinness World Record |
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THE COCA COLA COMPANY |
From Crowd to Connection: Coca-Cola’s Role in India’s Holiest Journey |
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UltraTech |
Baat Ghar Ki – UltraTech Logos Ke Saath |
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UltraTech Cement |
Yashasvi Sarpanch: UltraTech’s Rural Revolution |
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Vim |
Vim Ka Maha Kadhi Record |
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Volkswagen |
Making Waves: The VW x Red Bull Kerala Wake Surge |
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4. Innovative Use of Out of Home |
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Brand |
Title |
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AMAZON PRIME VIDEO |
CRASH BAAM BOOM WITH CITADEL HONEY BUNNY |
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Britannia |
Nature Shapes Britannia |
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Cadbury Fuse |
Cadbury Fuse – Defeating Hunger one sweat at a time |
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Cello |
Keeping It Cool… Even for the Birds |
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Havells |
Havells Safteycha Deva |
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Hindustan Unilever |
Where Faith Meets Innovation – At Mahakumbh 2025 |
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Jubilant Foodworks pvt ltd |
Soup-er-Hero |
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KFC |
Taste The Epic |
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L’Oreal India |
The Floating Billboard |
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Netflix |
Vinyl Masterpiece: Immersive Celebration of Chamkila’s Legacy |
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Netflix |
Turning Screens, Streets & Stations into Storytellers: Khakee’s Disruptive Media Play |
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Prime Video & Amazon MGM Studios |
BANDISH BANDITS X RAJASTHAN: A CULTURAL TAKEOVER |
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PUMA |
PVMA: THE DISRUPTION THAT MADE THE NATION LOOK TWICE |
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WARNER BROS. DISCOVERY, INC. |
Joker 2-Steps |
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5. Innovative Use of Cinema |
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Brand |
Title |
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AirAsia |
AirAsia Cinematic Inflight Experience |
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AMAZON PRIME VIDEO |
CITADEL HONEY BUNNY TAKES OVER GAIETY GALAXY |
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KILL THE MOVIE BY DHARMA PRODUCTIONS |
COUNTDOWN TO KILL(THE MOVIE) |
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6. Innovative Use of Radio |
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Brand |
Title |
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DRPPL |
Dharavi Diaries |
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Kia Syros |
Kia Syros Radio City Takeover |
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Muthoot Finance |
Sunheri Soch Season 3 – Aao Manayein Garv ka Parv |
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Tata Salt |
Tata Salt: Rekindling the Iconic Jingle”Namak Ho Tata Ka” Legacy |
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UltraTech Cement Limited |
Voices of Progress: UltraTech ‘s Nation-Building Story powered by innovation |
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7. Innovative Use of Branded Content – Integration |
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Brand |
Title |
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Adani Group |
Empowering Ability of Specially Abled |
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Adani Group |
Transforming a B2B Giant into a household name |
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Amazon.in |
Bachchan to Basket: Turning TV Viewers into Amazon Shoppers |
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Apollo Tyres |
Apollo Endumaxx #BharatKaSafar |
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Ariel |
Share The Load |
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Birla Opus Paints |
Har Kahani Ke Rang Birla Opus Ke Sang |
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CADBURY 5STAR |
5Star x Bigg Boss |
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Cadbury Celebrations |
Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
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Cadbury Dairy Milk |
Celebrating First Coaches of Cricketing Legends with Cadbury Dairy Milk |
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Chupa Chups |
Chupa Chups Danced Its Way into 24 Million Homes |
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Domex |
Dual Screen Reality drives dividend for Domex |
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GoIbibo |
Goibibo x Bigg Boss Tamil: Turning Reality TV into a Travel Movement |
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Google Pixel |
LiverPool (Anfield) Awaits with Google Pixel |
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Haier |
Game On: Haier QD Mini LED Levels Up with Playground |
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Hyundai India |
Hyundai Co-presents – Kaun Banega Crorepati – 2024 |
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Kia Seltos |
Kia Seltos 2.0 x Dance Deewane |
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Kia Syros |
Kia Syros Launch on Masterchef India |
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Kohler |
Kohler – Indian Idol Aha Telugu And Tamil |
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Kohler |
Kohler – Sony Liv MDL Integration |
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Limca |
Travel With Limca |
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Mountain Dew |
Mountain Dew Uthao Hotseat Jaane Ka Mauka Pao |
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Netflix India & Bhansali Music |
Heeramandi: The Diamond Bazaar x Miss World 2024 |
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Nivea Soft |
NIVEA SOFT – #FreshDrishtikon |
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Philips |
Philips x KBC Content Integration |
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Rin Liquid |
Bhagyalakshmi wears the same Blue Rin Liquid Saree for a 100 Episodes |
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Royal Enfield |
Evolution of Hunter 350 |
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Samsung Fold 6 & Samsung S24/25Ultra |
Samsung mobile – AI News Partnership |
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Samsung Galaxy S25 Ultra |
India’s favourite couple becomes a throuple |
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Samsung India |
Newsroom is the News |
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Samsung India |
Launch with a punch(ayat) |
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SWIGGY INSTAMART |
SHOP WHAT YOU WATCH: A First-of-its-Kind Content-Commerce Innovation |
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Tanishq |
Beyond the Break: Tanishq’s Content Integration Redefines Bridal Jewellery Marketing |
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TVS Raider |
Breaking Barriers- TVS Raider Bike Reporter |
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UPI |
“Con” Nahi Banega Crorepati: Blending Brand with Truth |
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Veeba |
How we got India to’Dip’ |
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Zupee |
Zupee x KBC Ghar Baithe Jeeto |
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8. Innovative Use of Branded Content – Creation |
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Brand |
Title |
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Asian Paints Neo Bharat |
Pragati Ke Rang: Reaching Hearts, Not Just Homes |
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Cadbury 5Star |
Squid Game: A 5Star Challenge |
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Castrol POWER1 |
India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
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Hyundai Motor India Ltd. |
Samarth by Hyundai – In partnership with NDTV |
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Hyundai Motor India Ltd. |
Hyundai X Mans World – The Drive Within |
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Jameson Ginger Ale |
Memoirs of Jameson: the non-serious guide to owing counterculture |
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JoyAlukkas |
Brides Today X JoyAlukkas – Beyond the Vows |
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KitKat India |
Snap In Half |
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L’Oréal Professionnel |
From Backstage to Spotlight: How L’Oréal Professionnel Turned Hairdressers Into Stars with IHA’s Reality TV Revolution |
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Mahindra Rise |
Mahindra SabCultures introduces India to Unparalleled Music, Unexplored Art, and Untold Stories. |
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Prime Video & Amazon MGM Studios |
CALL ME BAE X INDIA TODAY |
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Samsung India |
The Oldest City. Through the Eyes of the Latest Tech |
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Volkswagen |
Making Waves: The VW x Red Bull Kerala Wake Surge |
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9. Innovative Use of Digital Search SEO |
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Brand |
Title |
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AskNestle |
Connecting with India: How AskNestle Achieved 2X Growth with Vernacular Content and GenAI-Driven SEO Strategy |
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Friends Adult Diapers |
India’s OG Adult Diaper Brand Goes Digital: How Friends Adult Diapers Scaled SEO the Vernacular Way |
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Godrej Properties Limited |
Lost Traffic Post Google Rollout? Here’s How Godrej Properties Revived It in 90 Days |
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Home Centre |
Beyond Rankings: Building Relevance, Resonance & Results with SEO |
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MyNestle |
From Launch to Leadership: 2X Organic Growth with 93% Engagement Rate for MyNestlé, Nestlé’s D2C Platform |
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Oasis Fertility |
From Low Visibility to 10x Growth: How SEO Delivered a Fertile Ground for Oasis |
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Rio Pads |
Breaking the Flow: RIO Pads’SEO Surge through Content & Vernacular Precision |
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10. Innovative Use of Paid Search |
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Brand |
Title |
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adidas |
adidas D2C Performance – Always on |
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Axis Max Life Insurance |
Intent is the New Insight: Reimagining Search for Growth at Axis Max Life |
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Beautiful Homes Painting Services |
From SOV to ROI: Paid Search as a Growth Engine for Asian Paints |
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Bournvita |
Tayyari Jeet Ki : Rebuilding Trust, Keyword by Keyword |
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Continental Coffee |
Continental Coffee: Brewing Connections, Across Every Corner of India |
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Crompton |
Engineered for Intent: Crompton’s Search Precision |
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Dell Technologies |
AI-Led Search Engineered Store Footfalls & 27% ROAS Growth |
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Garnier |
Garnier’s Audience Optimization through Value Based Bidding |
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Kellogg’s Muesli 12 in 1 |
Kellogg’s Muesli – Offshore fishing for a Power Packed breakfast |
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Polycab India Limited |
Beyond Keywords : Polycab’s Persona-led & Insights Driven Paid Search Strategy |
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Royal Enfield |
Festive Leads Surge: Powered by Data and Automation |
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11. Innovative Use of Social Media |
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Brand |
Title |
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Airtel 5G Plus |
Airtel’s Mission: No More SPAM! |
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Amazon Prime Video |
Slaying Social: Redefining Media Innovation with Call Me Bae |
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Amazon Prime Video |
Double Tap. Double Genre. How Prime Video Turned Retargeting into a Storytelling Game |
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Ariel |
Share The Load |
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Bournvita |
Bournvita: Rebuilding Trust with the ‘Right Science’ |
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Cadbury 5star |
Destroy Valentine’s Day: Cadbury 5Star’s Uncle Takeover |
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Cadbury 5Star |
Cadbury 5Star: Make AI Mediocre Again |
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Cadbury 5Star |
How Cadbury 5Star owned “Do Nothing” |
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Cadbury Celebrations |
From Digital Wishes To Real Celebrations-Moving India Closer |
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Cadbury Choclairs |
Cadbury Choclairs : Owning Halloween with a Spooky Sweet Treat |
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Closeup |
Closeup Love Tunes |
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Coca-Cola |
Coke Studio Your Stage Your Story |
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Colgate Palmolive India |
Colgate’s Oral Health Movement: Leveraging WhatsApp for Nationwide Dental Awareness and Access |
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Hellmann’s |
As’the Camera eats First’, Hellmann’s reveals a delicious surprise |
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Hi-Perf |
Lamba Chalega: A Record-Breaking Ride with Hi-Perf |
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iQOO (Vivo) |
Scroll. Swipe. Search. Sold Out: How Paid Social Became the Demand Engine for iQOO 13 |
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KitKat India |
Snap In Half |
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Kotak811 |
Scam Ka Siren – A Creator-Led Mission to Outsmart Online Fraud |
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Kotak811 |
The CPAO Machine: Kotak811’s Data-Led Acquisition Model |
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Lufthansa |
Milan Beyond the Map: #LufthansaMilanInsider |
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Maruti Suzuki India Limited |
Time to go Swifting x YouTube Fan Fest |
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Netflix |
Giggles Galore: Netflix’s Epic Adventure in Memeland |
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Netflix |
Case Closed: The Genius Digital Moves Behind’Murder Mubarak |
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Pepsi |
#AnyTime Pepsi Time |
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Samsung |
Monster ki chaanbeen |
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Samsung India |
Launch with a punch(ayat) |
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SPOTIFY |
SPOTIFY – PAUSE INITIATIVE |
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SPOTIFY |
Rap 91: India Ka Rap Scene Aage Badhaye with Spotify |
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SPOTIFY |
SPOTIFY – NEELESH MISRA – YAADON KI MEHFIL |
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SPRITE |
Cricket ka tha junoon, Sprite ne diya sukoon – #ThandRakh! |
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Star India Private Limited |
Merging Two Powerhouses, Building a Super Brand: JioHotstar |
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Sun Pharma Corporate |
Celebrating the Heroes Who Gift Second Chances |
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Swiggy Food |
What a Delivery: Swiggy Turns IPL Scrolls into Orders |
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Thums Up |
Jo Bhi Thunderwheels Chalega Super Toofani Banjayga |
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Thums Up |
Toofani Tour |
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Thums Up |
Utha Thums Up Jaga Toofan |
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UltraTech |
Banega Toh Badhega India – Influencers of Progress |
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12. Innovative Use of Digital Display |
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Brand |
Title |
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Amazon MX Player |
How Chidiya Udd Made Digital Display Unmissable |
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Amazon Prime Video |
Tradition in 4K: Bandish Bandits Season 2 Reimagines Display for a Modern Audience |
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Amazon Prime Video |
Fantasy Made Real: How Rings of Power Took Over Digital India |
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Cadbury Celebrations |
From Digital Wishes To Real Celebrations-Moving India Closer |
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Castrol EDGE |
The EDGE Dimension: Redefining Performance in 3D |
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Colgate Palmolive India |
Colgate’s Personalized WhatsApp Smile Revolution – Oral Health Movement |
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Colgate Palmolive India |
Colgate Purple in Pixels: Digital Display Campaign Shaping Oral Beauty |
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GoIbibo |
Lighting Up Screens: Goibibo’s Festive Digital Disruption |
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Indriya Jewellery |
Indriya Jewellery : Dil Se Display |
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MEDANTA HOSPITAL |
Medanta Hypertension Zone |
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MTV |
THE FRIGHT SWIPE |
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MTV |
DHOKA IS JUST A PHONE CALL AWAY |
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Myntra India Private Limited |
Big Fashion Festival |
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Netflix |
Case Closed: The Genius Digital Moves Behind’Murder Mubarak |
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New Saridon – Bayer Consumer Health |
Dynamic, Data-Driven, Disruptive: New Saridon’s Display Success Story |
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Spotify |
Redefining Value in Streaming: Spotify India’s Record-Breaking Campaign Story |
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SPRITE |
Cricket ka tha junoon, Sprite ne diya sukoon – #ThandRakh! |
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Star India Private Limited |
Push Notification Se Drama Tak: Taaza Khabar Season 2 Ki Digital Kahani |
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Star India Private Limited |
Never Be Caught Off Guard. Taaza Khabar Prepares You for What’s Next |
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Star India Private Limited |
Merging Two Powerhouses, Building a Super Brand: JioHotstar |
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Starbucks |
From Clicks to Cups |
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Swiggy Food |
What a Delivery: Swiggy Turns Match Moments into Mealtime Orders |
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SWIGGY INSTAMART |
Innovative, real-time display ads powered by weather data—delivering convenience when it mattered most |
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Tata Motors Commercial Vehicles |
Tata Magic With Frodoh |
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UltraTech |
Baat Ghar Ki – UltraTech Logos Ke Saath |
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UltraTech Cement Limited |
From Clicks to Bricks: UltraTech’s AI-Powered Journey with India’s Home Builders |
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Volkswagen |
PAAI Integration for Taigun – An industry first product innovation on Carwale |
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13. Innovative Use of Mobile |
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Brand |
Title |
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Aditya Birla Sun Life Insurance |
Buddhe Hoke Kya Banoge? |
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Bournvita |
Bournvita #DForDreams |
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Britannia Bourbon |
Your Favorite Dessert Recipes – ‘Bourbon-AI-zed’ |
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Britannia Croissant |
Croissant, Made Easy: How Britannia Turned Pronunciation into Play |
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Cadbury 5Star |
Cadbury 5Star: Make AI Mediocre Again |
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Cadbury Celebrations |
Creating Memories Never Clicked |
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Colgate Palmolive India |
Bridging the Gap: Colgate’s Oral Health Movement Reaches Millions Through WhatsApp |
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Domex |
Dual Screen Reality drives dividend for Domex |
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GATSBY |
The Invisible Hack |
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Google Gemini |
India”Prompt karo, aage bado” with Gemini |
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Hindustan Unilever |
Knorr Korean Ramen – Dare to Slurp |
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ICICI Prudential Mutual Funds |
The NFO That Broke the Mold: A Mixed Reality Triumph for ICICI Prudential AMC |
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L’Oréal Professionnel |
Mobile-First Magic: How L’Oréal iNOA’s AR Filter Became India’s Go-To Hair Color Advisor |
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Mahindra Thar Roxx |
The Sound of Thar: A WhatsApp Experience That ROXXed India |
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MTV |
FEAR IN THEIR HANDS – A MOBILE HAUNTING |
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Pediasure |
Supporting Growth, Building Futures: The PediaSure Story |
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Samsung India |
Print that was a film |
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SPRITE |
Bubbles of Laughter |
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UltraTech |
Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
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14. Innovative Use of Commerce |
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Brand |
Title |
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adidas |
adidas D2C Performance – Always on |
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Bisleri |
From One-Time Orders to Lifelong Subscribers |
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Cadbury Oreo |
Oreo Space Dunk: The World’s First Cookie To Take Indians Out Of This World! |
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Continental Coffee |
Continental Coffee: Brewing Connections, Across Every Corner of India |
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Google Pay |
Zepto’s holiday happiness, courtesy of Google Pay! |
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Maggi |
SUNDAY MAGGI MASTI – Tailored Consumption Occasion on Q-Comm |
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Maybelline New York |
Maybelline Lipstick Finder – Amazon |
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Mondelez |
Turning First Party Data Mine in to Gold Mine |
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Netflix |
From Cart to Cartel: A Surprise Drop That Stirred the City |
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Pediasure |
PediaSure Driving Full Funnel Health Commerce |
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Schweppes |
Schweppes- Born Social |
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Skoda India |
Škoda x Zepto – India ka Khwab delivered in 10 minutes! |
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Skoda India |
Best of Skoda |
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Thums Up |
Toofani Biryani |
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15. Innovative Use of Gaming |
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Brand |
Title |
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Cadbury Oreo |
Oreo x Pokémon: The First-Ever Cookie to Launch a Nationwide Gaming Hunt |
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Dell Technologies |
Alienware Built Its Own Gaming Universe, Not Just Ads |
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Domino’s |
Game On: Domino’s Authentic Integration into India’s Gaming Culture |
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EZ Charge |
The Easy Drive Game |
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Galaxy S25 Ultra |
#PlayGalaxy Cup |
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Hindustan Unilever |
Knorr Korean Ramen – Dare to Slurp |
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Hindustan Unilever |
Gaming- Rin, Wheel, Surf: How Housewives became the unexpected champions of mobile gaming |
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Jal Jeevan Mission |
Jal Jeevan Yatra: A Mahakumbh Story |
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16. Moment Marketing |
|
|
Brand |
Title |
|
Aditya Birla Group |
A LAUNCH FOR GOOD! |
|
Axis Max Life Insurance |
Double the Trust, Triple the Impact: The Axis Max Life Rebrand Story |
|
Cadbury 5Star |
Squid Game: A 5Star Challenge |
|
Cadbury 5star |
Destroy Valentine’s Day: Cadbury 5Star’s Uncle Takeover |
|
Cadbury Fuse |
Cadbury Fuse – Taking over Hunger with Bhookh Sticker |
|
Cadbury Oreo |
Oreo Pokémon x Coldplay: Turning India’s Biggest Moment into a Pop-culture Milestone |
|
Cathay Pacific |
Takeoff Takeover |
|
Centuary Mattresses |
Sleep Cooler, Perform Better |
|
Coca-Cola |
Halftime, Coke Time |
|
Colgate Palmolive India |
The Indian Sweets League: Turning Victory Bites into Brushing Nights |
|
Daawat |
Star in your Dream Ad with Chef Sanjeev Kapoor |
|
Dominos |
Slicing Through the Noise: Dominos Owning Hunger Moments with Timely Cravings |
|
Google Pay |
Zepto’s holiday happiness, courtesy of Google Pay! |
|
Havells India Ltd. |
Havells Coolest Hot Ad |
|
Hindustan Unilever |
Where Faith Meets Innovation – At Mahakumbh 2025 |
|
Hindustan Unilever |
First ever 100% recyclable Bus Shelter in the world |
|
Imperial Blue Packaged Drinking Water |
Imperial Blue ambushes Cricket with a Bouncing Proposal |
|
Iodex |
Iodex Masters Moment Marketing: Delivering Relief at the World’s Largest Gathering, Kumbh Mela |
|
Kansai Nerolac Paints Limited (Nerolac Paints) |
Nerolac Dukaan It Yourself (DIY your shop) |
|
Kitkat |
KitKat & Candy Crush joined forces to make breaks more delicious and rewarding than ever! |
|
Parle G |
Parle-G’s Genius 3 minute TVC challenging the tradition’Pratha’during Ganesh Festival |
|
Samsung India |
Power of cheer |
|
SARIDON WOMAN |
Saridon Woman’s Momentous Marketing Achievement: A Guinness World Record Success |
|
SPRITE |
Sprite O’Clock! |
|
Sun Pharma Corporate |
Turning Doctors’Day into a National Moment of Gratitude |
|
Swiggy Food |
What a Delivery: Swiggy Hijacks Cricket Moments in Real Time |
|
SWIGGY INSTAMART |
SWIGGY INSTAMART INSTALLED ONE OF ITS KIND MODAK DISPENSOR FOR GANESH CHATURTHI |
|
SWIGGY INSTAMART |
SWIGGY INSTAMART’S ‘INSTAMAUT’: A REAL-LIFE SQUID GAME TO DELIVER THRILLS IN 10 MINUTES |
|
THE COCA COLA COMPANY |
From Crowd to Connection: Coca-Cola’s Role in India’s Holiest Journey |
|
The Glenlivet Glassware |
Celebrating Fool’s Quotient on April Fool’s Day |
|
Vim |
Vim Ka Maha Kadhi Record |
|
17. Small Budget, Big Impact |
|
|
Brand |
Title |
|
Bajaj Electricals |
When Seva Became Strategy: A Heartfelt Impact on a Humble Budget |
|
Birla Opus Paints |
Har Kahani Ke Rang Birla Opus Ke Sang |
|
Bisleri |
New Model of Brand Love – When Product Becomes Media |
|
Bisleri |
Turning Habits Into Growth with ₹5 Lakh and Zero Paid Media |
|
Britannia |
Nature Shapes Britannia |
|
Bumble and Puma |
Bumble X Puma – Single’s Run |
|
Cadbury Fuse |
Live from the Sky: Fuse Fights Hunger at India’s Biggest Concert |
|
Cadbury Oreo |
Oreo History In The Baking |
|
Cathay Pacific |
Takeoff Takeover |
|
EZ Charge |
The Easy Drive Game |
|
GATSBY |
The Invisible hack |
|
Glucon-D |
Thakaan Gone Energy On |
|
Honda Motorcycle and Scooter India (HMSI) |
Honda Dry Thru |
|
Jameson Ginger Ale |
Memoirs of Jameson: the non-serious guide to owing counterculture |
|
Kansai Nerolac Paints Limited (Nerolac Paints) |
Nerolac Dukaan It Yourself (DIY your shop) |
|
KFC |
₹8K vs Aggregators: A Value Story Told Through Owned Media |
|
Mondelez India pvt ltd |
Oreo Ganpati: Modak Banva Ghari – Celebrating Imperfectly Perfect Playful Moments |
|
Pulse |
Pulse Ek, Avatar Anek |
|
PUMA |
PVMA: THE DISRUPTION THAT MADE THE NATION LOOK TWICE |
|
SARIDON WOMAN |
Empowering Women to Live Pain-Free Lives with Saridon Woman |
|
18. Sports Marketing |
|
|
Brand |
Title |
|
adidas |
adidas YouGotThis Cricket Championship Trophy |
|
ADITYA BIRLA CAPITAL LTD |
ABC Sports Marketing |
|
Aditya Birla Group |
Turning Every Four Into A FORCE FOR GOOD |
|
Aditya Birla Sun Life Insurance |
India, Ab Hadh Karde! |
|
Amazon MX Player |
Brotherhood, Brawls & Breakthroughs: Fisaddi Scores with Kabaddi |
|
Amazon MX Player |
India Prayed. Baba Delivered. Aashram S3 x Champions Trophy |
|
Birla Opus Paints |
Breaking Boundaries: A Masterstroke in Cricket |
|
Bisleri |
Replacing Cola with Water |
|
Bournvita |
Bournvita #DForDreams |
|
Cadbury Dairy Milk |
Cadbury #ThankYouFirstCoach |
|
Cadbury Oreo |
Oreo History In The Baking |
|
Castrol POWER1 |
India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
|
Coca-Cola |
Coke Studio Your Stage Your Story |
|
Coca-Cola |
Halftime, Coke Time |
|
Dream11 |
Team Se Bada Kuch Nai |
|
Dream11 |
India’s New Local Language |
|
Garnier Men |
From Stadium to Style : A Partnership with Mumbai Indians |
|
Imperial Blue Packaged Drinking Water |
Imperial Blue ambushes Cricket with a Bouncing Proposal |
|
JSW |
JSW X OLYMPICS – RUKNA NAHI HAI |
|
Rupay |
Strapped for Victory: RuPay’s Sports Move |
|
Samsung India |
Power of cheer |
|
State Bank of India |
Think Sports, Think SBI: From Legacy to MVP |
|
Swiggy Food |
What a Delivery: Swiggy Turns Cricket Fever into Food Cravings |
|
Thums Up |
Toofani Tour |
|
Thums Up |
Utha Thums Up Jaga Toofan |
|
19. Micro Marketing |
|
|
Brand |
Title |
|
Britannia Industries |
Parvarish Ki Baat Pankaj Tripathi Ke Saath |
|
Castrol CRB Turbomax |
Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
|
Colors Marathi |
From #3 To #2 In 30 Days – The Power of Going Local |
|
Garnier Hair Color |
The Garnier Color Car Carnival |
|
Havells India Ltd. |
Havells Coolest Hot Ad |
|
Kansai Nerolac Paints Limited (Nerolac Paints) |
Nerolac Dukaan It Yourself (DIY your shop) |
|
MAAZA |
Maaza Grand Pujo Parikrama |
|
Mondelez India pvt ltd |
Oreo Ganpati: Modak Banva Ghari – Celebrating Imperfectly Perfect Playful Moments |
|
Mondelez India pvt ltd |
Pookalams made Playful with Oreo #OreoOruPookalam |
|
Moti |
Making traditions trend |
|
Netflix |
From Cart to Cartel: A Surprise Drop That Stirred the City |
|
Redbus India private Limited |
Cracking the Code: How redBus Captured Untapped Potential in Madhya Pradesh |
|
Sensodyne |
Where Micro Targeting Met Meaningful Storytelling |
|
SPOTIFY |
Spotify WYNK Campaign |
|
Surf Excel |
Surf Excel Bags Utility and Innovation at Maha Kumbh |
|
Swiggy Food |
Driving Hyperlocal Success – Swiggy’s Chhole Bhature Campaign in Delhi NCR |
|
SWIGGY INSTAMART |
SWIGGY INSTAMART INSTALLED ONE OF ITS KIND MODAK DISPENSOR FOR GANESH CHATHTURTHI |
|
THE COCA COLA COMPANY |
From Crowd to Connection: Coca-Cola’s Role in India’s Holiest Journey |
|
UBER |
UBER – Stand Up For Safety |
|
Ujala Supreme |
The Wristbands of Suraksha |
|
UltraTech Cement |
UltraTech’s Rural Revolution: Yashasvi Sarpanch |
|
UltraTech Cement Limited |
UltraTech Cement | Vote Karega Toh Mazboot Banega India |
|
UPI |
Micro Moments. Major Safety. Powered by UPI |
|
Vivo Mobile India Pvt Ltd |
Vivo Switch Off |
|
20. Innovative use of integrated media |
|
|
Brand |
Title |
|
adidas |
adidas YouGotThis T20 World Cup |
|
adidas |
adidas YouGotThis Cricket Championship Trophy |
|
Aditya Birla Group |
“A Force for Good: ABG Unites Purpose and Platforms to Inspire a Nation” |
|
Aditya Birla Sun Life Insurance |
India, Ab Hadh Karde! |
|
ADITYA BIRLA SUNLIFE INSURANCE |
BOODHE HOKE KYA BANOGE? |
|
Amazon Prime Video |
THE MISSING ELEPHANTS: AMAZON PRIME VIDEO’S INTEGRATED CALL FOR CONSERVATION |
|
Amazon Prime Video |
All Eyes on Phulera: Panchayat’s Seamless Multi-Media Rollout |
|
Ariel |
Share The Load |
|
Axis Max Life Insurance |
Two Brands. One Promise. Double the Bharosa. |
|
Birla Opus Paints |
A Magnum Opus Launch |
|
Bisleri |
Replacing Cola with Water |
|
Cadbury 5star |
Destroy Valentine’s Day: Cadbury 5Star’s Uncle Takeover |
|
Cadbury Celebrations |
Creating Memories Never Clicked with AI |
|
Cadbury Dairy Milk |
Cadbury #ThankYouFirstCoach |
|
Cadbury Oreo |
Oreo Space Dunk: The World’s First Cookie To Take Indians Out Of This World! |
|
Cadbury Silk |
Expressing love with Cadbury Silk |
|
Castrol CRB Turbomax |
Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
|
Center Fruit |
Center Fruit-“Kaisi Jeebh Laplapaayi” |
|
Coca-Cola |
Coke Studio Your Stage Your Story |
|
Coca-Cola |
Halftime, Coke Time |
|
Colgate Palmolive India |
Colgate’s Integrated Strategy Creates a National Health Movement by Reaching Millions |
|
Confirm Ticket Online Solutions Pvt Ltd |
Confirm Tkt to IPL |
|
Disney Cruise |
An Integrated Campaign That Sailed Ahead With The Most Magical Media Mix |
|
Dove |
Beauty Test Stops With Me |
|
Godrej Appliances |
WoodFinish That Wooed People – Literally |
|
Indriya Jewellery |
Indriya Jewellery: Because Her Heart Wanted More |
|
Jio Cinema |
A Nation in Sync: How Integrated Media Made IPL Unmissable |
|
Jio Cinema |
Unified Strategy, Unparalleled Results: The Olympics 2024 Breakthrough |
|
Kellogg’s Muesli 12 in 1 |
Kellogg’s Muesli – Offshore fishing for a Power Packed breakfast |
|
MTV |
THE DARK AD |
|
Nivea Soft |
NIVEA SOFT – #FreshDrishtikon |
|
OPPO India |
From Reality TV to Digital Dominance: The OPPO F27 Pro+ Launch |
|
P&G Gillette |
Gillette’s Razor-sharp pitch to cricket lovers that led to 40% growth in business |
|
PAMPERS PANTS |
Kunji Karuthal – Pampers Promise to New Moms |
|
Philips |
Philips Festive Integrated Airfryer Campaign |
|
Seagram’s Royal Stag packaged Drinking Water |
Boombox 2.0: Creating a custom Sonic Experience for Generation large |
|
Sensodyne |
Educate. Empower. Execute: Redefining Oral Health Through Integrated Innovation |
|
SOFY |
SOFY- Hum Aage Aage, Duniya Peeche Peeche |
|
Spotify |
Play Your Part |
|
SPRITE |
Bubbles of Laughter |
|
Sunlight |
Sphere of Sunlight |
|
Tata Salt |
Tata Salt: Rekindling the Iconic Jingle”Namak Ho Tata Ka” Legacy |
|
Thums Up |
Jo Bhi Thunderwheels Chalega Super Toofani Banjayga |
|
Thums Up |
Toofani Biryani |
|
UltraTech |
Baat Ghar Ki – UltraTech Logos Ke Saath |
|
UltraTech Cement |
Banega Toh Badhega India: Building Beyond Structures: UltraTech’s Butterfly Effect on India’s Progress |
|
Vim |
Vim Ka Maha Kadhi Record |
|
|
WhatsApp: Privacy Unlocked and Conversations secured! |
|
21. Cause Marketing |
|
|
Brand |
Title |
|
Adani Group |
Empowering Ability of Specially Abled |
|
Aditya Birla Group |
“From Screens to Streets: ABG’s Media-Led Mission for a Better Tomorrow” |
|
Amazon Prime Video |
THE MISSING ELEPHANTS: AMAZON PRIME VIDEO’S INTEGRATED CALL FOR CONSERVATION |
|
Bajaj Electricals |
From Heat to Heart: Bajaj’s Cause-Driven Impact at India’s Holiest Gathering |
|
Colgate Palmolive India |
Beyond Brushing: Campaign to Redefine Oral Health in India |
|
Flex Forward – Boards of Change |
From Canvas to Cause. From Ads to Action. OOH Industry’s 1st Green Initiative. |
|
Garnier |
Garnier – Towards Greener Tomorrow |
|
Honda Motorcycle and Scooter India (HMSI) |
Honda Dry Thru |
|
India Gate Basmati Rice |
India Gate : Grains of Hope |
|
Maybelline New York |
Raise Your Hand, You’re Not Alone – Let’s Be Brave Together |
|
P&G Shiksha |
#StandUpForTheLearningGap – A thumb stopping initiative to bridge the learning gap |
|
Saffola |
Saffola’s #StepUpForYourHeart Challenge with Ronit Roy on World Heart Day |
|
Samsung India |
Solve For Tomorrow | A national education and innovation competition |
|
Spotify |
From Beats to Ballots: Spotify empowering Youth |
|
Sun Pharma Corporate |
Some Heroes Don’t Wear Capes, They Save Lives |
|
Tata Salt |
Inclusivity in Every Beat: Tata Salt’s Jingle Reimagined for All |
|
UltraTech Cement Limited |
UltraTech CEMENTING DEMOCRACY: Vote Karega Toh Mazboot Banega India |
|
22. Innovative Use of Data & Analytics |
|
|
Brand |
Title |
|
Airtel Xstream Fiber |
Quantifying Success for Media Excellence: Airtel EmQuiSync |
|
Amazon India |
The Science of Joy: How Amazon Used Data to Celebrate India’s Diverse Festive Spirit |
|
Angel One |
GrowthIQ – Delivering Game-changing Growth |
|
Angel One |
Angel One’s F1RST Revolution |
|
Cathay Pacific |
Takeoff Takeover |
|
iQOO (Vivo) |
Turning Data Into Demand: The iQOO Z9s Launch Playbook |
|
iQOO (Vivo) |
Reverse-Engineered to #1: The Analytics Playbook Behind iQOO 13’s Market Surge |
|
Kotak811 |
Kotak811’s Cloud Leap: Transforming Data Chaos into Marketing Intelligence |
|
Mahindra and Mahindra |
Performance Forecaster – A cutting-edge tool for planning on television impact properties decoding viewership dynamics, delivering unerring precision, and maximizing ROI through data-driven strategies. |
|
Mahindra and Mahindra |
FutureVerse – Focusing on the Future Through the Prism of Culture |
|
Mondelez |
Turning First Party Data Mine in to Gold Mine |
|
Mondelez India |
Using First-Party Data SMARTly to Drive Business Impact |
|
Skoda India |
Best of Skoda |
|
Star Sports |
Targeting Beyond Boundaries: Data-Enabled Precision Targeting in World Cup 2024 |
|
Swiggy Food |
Swiggy IPL 2024 – ADH Studies |
|
Swiggy Food |
Turning First-Party Data into a Retention Engine |
|
The Coca Cola Company |
Empowering TCCC to Lead the Future Through the power of Data |
|
UltraTech Cement Limited |
UltraTech Cementing Democracy: Vote Karega Toh Mazboot Banega India |
|
Wakefit |
Tracking the Invisible: How Wakefit Engineered a Multi-Touch Attribution Model with Privacy-Safe Data |
|
23. Innovative Use of Emerging Technology |
|
|
Brand |
Title |
|
Aditya Birla Sun Life Insurance |
Buddhe Hoke Kya Banoge? |
|
Amazon Prime Video |
WhatsApp Se Bhaukaal Tak: Mirzapur S3’s AI-Led Journey of Fan Immersion |
|
Britannia Bourbon |
Your Favorite Dessert Recipes – ‘Bourbon-AI-zed’ |
|
Cadbury Celebrations |
Creating Memories Never Clicked with AI |
|
Colgate Palmolive India |
AI Meets Accessibility: Colgate’s WhatsApp Campaign Transforms Oral Health in India |
|
Ensure Diabetic Care |
Precision in Every Impression: EDC’s Cross-Platform Innovation to Eliminate Media Wastage |
|
Havells India Ltd. |
Havells Coolest Hot Ad |
|
Hero MotoCorp |
Driving Hero’s Festive Campaign Success: Leveraging Data Clean Rooms to Achieve a 60x ROI in Offline Sales through Enhanced Branding Impact |
|
Hindustan Unilever |
Knorr Korean Ramen – Dare to Slurp |
|
Hindustan Unilever |
First ever 100% recyclable Bus Shelter in the world |
|
Indriya Jewellery |
Indriya Jewellery: Powered by Emotion, Lit by Voice |
|
Maruti Suzuki Swift |
Augmenting Reality, Accelerating Impact: Swift’s AR-Powered Launch |
|
Netflix |
Case Closed: The Genius Digital Moves Behind’Murder Mubarak |
|
Nivea Soft |
NIVEA SOFT – #FreshDrishtikon |
|
NPCI Corporate |
NPCI Salutes India’s Digital Payment Revolution on Republic Day |
|
P&G Shiksha |
#StandUpForTheLearningGap – Creating a TECHtonic impact on society with 696% increase in positive sentiment |
|
Royal Enfield |
Smart Signals, Sharper Impact : CDP-Led Marketing Evolution |
|
Star Sports |
Catch ’em Young: Motivating a New Generation for Kabaddi |
|
Sunsilk |
Sunsilk Shine Stars: Unleashing the Fame Monster |
|
UltraTech |
Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
|
UltraTech Cement Limited |
From Clicks to Bricks: UltraTech’s AI-ML Powered Journey with India’s Home Builders |
|
UltraTech Cement Limited |
Voices of Progress: UltraTech’s Tech-Driven Transformation of Nation-Building |
|
UPI |
Building trust in Digital payments at Maha Kumbh 2025′ |
|
24. Innovative Use of Integrated Media |
|
|
Brand |
Title |
|
Grameenphone |
Bondhu Bojhe Amake |
|
Grameenphone |
Internet-er Duniya Shobar |
|
NESCAFÉ |
Nescafe Coffee Day |
|
STILL PRINT |
|
|
01A: Still Print- FMCG: Foods & Beverages |
|
|
Brand |
Title / Caption |
| Flipkart Minutes | Wipe This Ad |
| Happydent White | Keeps apart |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| Lay’s | Ways to Lay’s |
| Pepsi | Anytime |
|
01B: Still Print-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| AIS | Silent Letters – Debt |
| AIS | Silent Letters – Receipt |
| AIS | Silent Letters – Iron |
| Flipkart Minutes | Wipe This Print Ad |
| MyMuse | Designed to Find the Right Spot |
| Skybags | Trailbags |
| Zlade Ballistic | Balls |
|
01C: Still Print-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| AIS | Noise Bandra |
| AIS | Noise Bangalore |
| AIS | Silent Letters – Iron |
| AIS | Silent Letters – Receipt |
| AIS | Silent Letters – Debt |
| Flipkart Minutes | Wipe This Print Ad |
| Sleepwell | World Sleep Day |
|
01D: Still Print-Automotive |
|
|
Brand |
Title / Caption |
| Vespa | VespaCities |
|
01F: Still Print-Retail |
|
|
Brand |
Title / Caption |
| Flipkart Minutes | Wipe This Print Ad |
|
01G: Still Print-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Manifest | Phone vs Camera – The Chaos |
| Manifest | Phone vs Camera – The Dance |
| Manifest | Phone vs Camera – Acccordian Man |
| Manifest | Phone vs Camera – Glass |
| Manifest | Phone vs Camera – The Begger |
| Manifest | Phone vs Camera – People |
| Manifest | Phone vs Camera – The Rains |
| Mumbai Press Club | Write for Rights |
| The Times Of India | Ink of Democracy |
|
01H: Still Print-Public Service |
|
|
Brand |
Title / Caption |
| The Times Of India | Ink of Democracy |
|
01I: STILL CRAFT-Copywriting |
|
|
Brand |
Title / Caption |
| AIS | Open Windows Traffic |
| AIS | Open Windows Construction |
| AIS | Open Windows People |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| IKEA | Billy Billy Billboards |
| Muktaa Charitable Foundation | The Suicide Note That Saved Lives. |
| Mumbai Press Club | Write for Rights |
| Reliance Azorte | Your Safe Space |
| Zlade Ballistic | Men love their balls |
| AIS | Silent Letters – Iron |
|
01J: STILL CRAFT-Art Direction |
|
|
Brand |
Title / Caption |
| AIS | Silent Letters – Debt |
| AIS | Silent Letters – Receipt |
| Asian Paints – Royale Glitz | Tribute to Gujarat – Special Edition Pack |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Buckaroo | Fit My Feet |
| Central Railways | Lucky Yatra |
| Cornitos | Crusties Corny Comics |
| Flipkart Minutes | Wipe This Ad |
| Happydent White | Keeps apart |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| IKEA | The Sleep Portraits |
| Manifest | Phone vs Camera |
| MyMuse | Designed to Find the Right Spot |
| NACHIKETA SCHOOLS | NACHIKETA- STORY BROCHURE |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Oreo | History in the Baking |
| Saguna Baug – Agro Tourism Farm | LEGACY OF HABITAT SAGUNA BAUG |
| Sebamed | Skin Deep |
| Tata Tea Gold | Tata Tea Gold Durga Puja Festive Packaging |
| The Times Of India | Ink of Democracy |
|
01K: STILL CRAFT-Photography |
|
|
Brand |
Title / Caption |
| Manifest | Phone vs Camera |
| Reliance Azorte | Your Safe Space |
| Sebamed | Skin Deep |
|
01L: STILL CRAFT-Illustration |
|
|
Brand |
Title / Caption |
| AIS | Noise |
| Ananda Bazar Patrika Desh Magazine | Desh Pujobarshiki Campaign |
| Asian Paints – Royale Glitz | Tribute to Gujarat – Special Edition Pack |
| Buckaroo | Fit My Feet |
| Cornitos | Crusties Corny Comics |
| kala ghoda association | KALA GHODA ARTS FESTIVAL SILVER JUBILEE EDITION |
| Mumbai Indians | Deck Of Dreams |
| NACHIKETA SCHOOLS | NACHIKETA- STORY BROCHURE |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Oreo | History in the Baking |
| PVR INOX CINEMAS | PVR INOX CALENDAR 2025 |
| Skybags | Trailbags |
| Us Nomads Cafe | Us Nomads Cafe- Posters |
|
01M: STILL CRAFT-Typography |
|
|
Brand |
Title / Caption |
| Central Railway | Lucky Yatra |
| Hyundai | Sounds of India |
| Vespa | VespaCities |
|
STILL DIGITAL |
|
|
02A: STILL DIGITAL-FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| Dipsy India | Take a Dip |
| KitKat India | One Image, Many Interruptions |
|
02B: STILL DIGITAL-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| AIS | Silent Letters – Iron |
| AIS | Silent Letters – Receipt |
| AIS | Silent Letters – Debt |
| Durex | Durex Moment Marketing |
| Durex | Durex Moment Marketing – Coldplay |
| Sebamed | Skin Deep |
| Skybags | Trailbags |
| UOMO Men’s Grooming | Outplay the sun – Tennis |
| UOMO Men’s Grooming | Outplay the sun – Beach volleyball |
| UOMO Men’s Grooming | Outplay the sun – Basketball |
|
02C: STILL DIGITAL-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| AIS | Silent Letters – Debt |
| AIS | Silent Letters – Receipt |
| AIS | Silent Letters – Iron |
|
02D: STILL DIGITAL-Automotive |
|
|
Brand |
Title / Caption |
| Vespa | VespaCities |
|
02E: STILL DIGITAL-Services |
|
|
Brand |
Title / Caption |
| Apollo 24/7 | THE SYMPTOM SCALE (Cough) |
| Apollo 24/7 | THE SYMPTOM SCALE (Wound) |
| Apollo 24/7 | THE SYMPTOM SCALE (Rash) |
|
02F: STILL DIGITAL-Retail |
|
|
Brand |
Title / Caption |
| Yatra | Kilimanjaro |
| Yatra | Australia |
| Yatra | USA |
|
02G: STILL DIGITAL-Use of Copywriting in any digital form |
|
|
Brand |
Title / Caption |
| Dipsy India | Take a Dip |
| Durex | Durex Day 6/9 |
| Durex | Durex Moment Marketing – Coldplay |
| Fevicol | Friendship Band Nahi, Friendship Bond! |
| Filter | Ish watch emailer |
| Isya | #SpotifyWrapped Cosmetology Version |
| Reliance Azorte | Your Safe Space |
|
02H: STILL DIGITAL-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Manifest | Phone vs Camera – The Rains |
| Manifest | Phone vs Camera – People |
| Manifest | Phone vs Camera – The Begger |
| Manifest | Phone vs Camera – Glass |
| Manifest | Phone vs Camera – Acccordian Man |
| Manifest | Phone vs Camera – The Dance |
| Manifest | Phone vs Camera – The Chaos |
| SARATHY | Gear up for a safer New Year |
| Tata Group | 100 years of Bombay House |
|
AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration) |
|
|
03A: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| COCA-COLA | COCA-COLA HALFTIME |
| Dominos | Respect the moment – College |
| Dominos | Respect the moment – Parking |
| Flipkart Minutes | Flipkart Minutes |
| KitKat India | Break Par Sirf Break |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Limca | Lime ‘n’ Lemoni – Limca |
| Nescafe | Nescafe Gold-Make your world |
| Sting Energy | Sting 250 ml. Fully Electric Campaign |
| Sting Energy | Sting Energy Everywhere Campaign |
| Wok Tok By Veeba | Chinese, par apne style se |
|
03B: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| Adidas | You Got This |
| Birla Opus Paints | Opus: Naye Zamane Ka Naya Paint – Economy |
| Birla Opus Paints | Opus: Naye Zamane Ka Naya Paint – Exteriors |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Flipkart Minutes | Flipkart Minutes |
| Jaquar | Singer |
| Jaquar | Footsie |
| Jaquar | Fingertips |
|
03C: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| Finolex | Fans |
| Finolex | LED |
| Finolex | Smart Door Locks |
| Finolex | Wires |
| Flipkart Internet Pvt. Ltd | Customer Value Proposition Campaign |
| Flipkart Minutes | Flipkart Minutes X Samsung S24 Series |
| Flipkart Minutes | Flipkart Minutes |
|
03E: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-Services |
|
|
Brand |
Title / Caption |
| ACKO | Health Insurance Ki Subha Ho Gayi Mamu |
| AirAsia | The Great Indian Fufaji |
| Bandhan Life | Sirf Life Nahi, Bandhan Life Fireman |
| Dream11 | Aapki Team Mein Kaun- Bhatawadekar |
| Dream11 | Aapki Team Mein Kaun- Strategy |
| Dream11 | Aapki Team Mein Kaun- Channa Mereya |
| Dream11 | Aapki Team Mein Kaun- Rapid Fire |
| Dream11 | Aapki Team Mein Kaun- Pitch |
| Dream11 | Aapki Team Mein Kaun- Thugs |
| Goibibo | Don’t Be Stupid ft Rishabh Pant & Sunil Gavaskar |
| Rapido | Bus |
| Rapido | Puddle |
| Rapido | Robber |
| Rapido | Auto |
| Uber India | Boomer in an Uber |
| Uber India | Ride like a Hyderabaddie vs Bengaluru |
| UPI | Direction |
|
03F: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-Retail |
|
|
Brand |
Title / Caption |
| COCA-COLA | COCA-COLA HALFTIME |
| Flipkart | Minutes |
| Flipkart | Big Sale of Small Things |
| Flipkart Internet Pvt. Ltd | Customer Value Proposition Campaign |
| Flipkart Minutes | Flipkart Minutes X Silk – Valentine’s day |
| Flipkart Minutes | Flipkart Minutes Launch |
|
03G: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Bangur Cement | Vote Solid, Desh Solid |
| Battlegrounds Mobile india | Kutty Gangster – Thoda Time Thoda BGMI |
| Battlegrounds Mobile india | Balloon – Thoda Time Thoda BGMI |
| COCA-COLA | COCA-COLA HALFTIME |
| Jaquar | Footsie |
| Jaquar | Singer |
| Spotify India | Spotify Mix – Made For You Romantic Mix |
| Spotify India | Spotify Mix – Made For You Studying Mix |
| Spotify India | Spotify Mix – Made For You Midnight Mix |
| Spotify India | Spotify – Music Magic Hai Sound of Unity |
| Spotify India | Spotify – Music Magic Hai Let’s Hit Rewind |
| Spotify India | Spotify – Music Magic Hai Dad’s Got the Grooves! |
| The Times of India | In with the news, Out with the noise |
|
03H: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-Public Service |
|
|
Brand |
Title / Caption |
| Lay’s | Drops of Joy |
|
AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) |
|
|
04A: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| Chitale Bandhu | Chaha Bakarwadi aani Toh |
| COCA-COLA | COCA-COLA HALFTIME |
| COCA-COLA | COCA-COLA HALFTIME FOR EVERYONE |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Nescafe | Nescafe Classic |
| Parle-G | Parle-G Teacher’s Day Film |
| Quaker | Bowl of Growth |
| Snickers | Hungal Driving School |
| Wok Tok By Veeba | Chinese, par apne style se |
|
04B: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| Jaquar | Singer |
| Jaquar | Footsie |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| P&G Whisper | Early Periods |
| Pentonic | #Herstory GANDHI |
| Pentonic | #Herstory NEHRU |
| Pentonic | #Herstory PATEL |
| STAR CEMENT | Power Flowers |
| Stayfree | Talk to your Sons |
|
04C: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| AIS | Summer |
| Dorset | Dog |
| Dorset | Father & Son |
| Finolex | Wires |
| Finolex Pipes and Fittings | We All Can |
| Havells India Ltd. | The Coolest Hot Ad |
| Luminous Solar | Coaching Sir |
| Samsung India | Launch with a Punch(ayat) |
| Samsung India | Power of Cheer |
|
04D: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-Automotive |
|
|
Brand |
Title / Caption |
| Mahindra Tractors | Desh Ki Shakti |
| SHELL | THE PITSTOP |
| TATA.ev | Women’s Day |
|
04E: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-Services |
|
|
Brand |
Title / Caption |
| ACKO | Tailor Test |
| Aditya Birla Capital Limited | Aditya Birla Capital – SIP Simran |
| Air India | Safety Mudras |
| Bandhan Bank | Maa Toh Maa Hai |
| Bandhan Life | Maa ki Udaan, Bandhan Se Mother’s Day Campaign |
| Battlegrounds Mobile India | DoomTroopers |
| Dream11 | Aapki Team Mein Kaun- The Party |
| Flywire India | The Empty Nest |
| HDFC ERGO | HDFC ERGO Love All |
| redBus India Private Limited | Dil Ki Patri |
| Uber India | Boomer in an Uber |
| UTI Mutual Fund | MAAF Kar |
| Zupee | Sadiyon Se India Ka Apna Game |
|
04F: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-Retail |
|
|
Brand |
Title / Caption |
| McDonald’s India | The Loudest burger |
|
04G: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Adani Group | Pehle Pankha Aayega, Phir Bijli Aayegi |
| Bandhan Bank | Maa Toh Maa Hai |
| Dorset | Dog |
| Dorset | Father & Son |
| Jaquar | Footsie |
| Jaquar | Singer |
| Jeep India | Final Trail |
| NavBharat Times | Zoya Lobo-Pragati Ka Partner film |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| P&G Shiksha | Stand Up For Learning Gap |
| P&G Whisper | Early Periods |
| Tanishq Jewellery | Rivaah by Tanishq |
|
04H: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-Public Service |
|
|
Brand |
Title / Caption |
| Prega News | International Women’s Day #SheCanCarryBoth |
| Quaker | Bowl of Growth |
| Robin Hood Army | Pack One For Pintu |
| Tata Trusts | Gaanth Pe Dhyan |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
AUDIO |
|
|
05A: AUDIO- FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Freshpick | Rooster |
| Veeba | Roasted Sesame |
| Veeba | Hot & Sweet |
| Veeba | Caesar Dressing |
| Veeba | Sweet Onion |
|
05B: AUDIO-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| Abharan Jewellers | The Musical |
| Odomos | Clap |
| P&G Whisper | Period Song |
|
05C: AUDIO-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| AIS | Open Windows Traffic |
| AIS | Open Windows Construction |
| AIS | Open Windows People |
| AIS | Boss & Employee |
| AIS | Salon |
|
05E: AUDIO-Services |
|
|
Brand |
Title / Caption |
| Apollo 24/7 | News Anchor |
| Apollo 24/7 | Commentary |
| Apollo 24/7 | Pilot to ATC |
| Yatra | Veitnam |
| Yatra | Nicaragua |
| Yatra | Brazil |
|
05F: AUDIO-Retail |
|
|
Brand |
Title / Caption |
| Apollo 24/7 | Pilot to ATC |
| Apollo 24/7 | Commentary |
| Apollo 24/7 | News Anchor |
| Myntra | Vogueabulary |
|
05G: AUDIO-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Air India | Let’s MOGO |
| P&G Whisper | Period Song |
|
05H: AUDIO-Public Service |
|
|
Brand |
Title / Caption |
| Rotary Club Bangalore PC | Memory |
|
05I: AUDIO-Use of Music |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Abharan Jewellers | The Musical |
| Air India | Let’s MOGO |
| Birla Opus | Opus Launch: Duniya Ko Rang Do |
| COCA-COLA | COCA-COLA HALFTIME |
| Quaker | Bowl of Growth |
| Reckitt and News18 studios | Mission Swachhta Aur Paani |
| redBus India Private Limited | Sound of Nation |
| STAR CEMENT | Rain Stoppers |
|
05J: AUDIO-Sound Design |
|
|
Brand |
Title / Caption |
| Air India | Let’s MOGO |
| redBus India Private Limited | Sound of Nation |
| Shankh Sound Studio | The Sound Direction |
| STAR CEMENT | Power Flowers |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
05K: AUDIO-Script |
|
|
Brand |
Title / Caption |
| Apollo 24/7 | Prescriptions |
| Veeba | 39 Flavours of Sauces |
| Yatra | Travel Smooth |
|
05L: AUDIO-Casting & Performance |
|
|
Brand |
Title / Caption |
| Nexon Paints | SWEET-HATE, BITTER-SOFT, SCARY-SUGARY |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
| Yatra | Veitnam |
| Yatra | Brazil |
|
05M: AUDIO-Use of Radio or Audio as a Medium |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Shankh Sound Studio | The Sound Direction |
|
05N: AUDIO-Use of Audio Technology |
|
|
Brand |
Title / Caption |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
|
05O: AUDIO-Voice-Activation |
|
|
Brand |
Title / Caption |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Myntra | Vogueabulary |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
| P&G Shiksha | Alexa Stands Up For Learning Gap |
|
05P: AUDIO-Branded Content / Podcasts |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Durex | The Durex Podcast |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
05R: AUDIO-Audio Led Creativity |
|
|
Brand |
Title / Caption |
| Abharan Jewellers | The Musical |
| Air India | Let’s MOGO |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
| redBus India Private Limited | Sound of Nation |
| Shankh Sound Studio | The Sound Direction |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
OUT OF HOME (AMBIENT MEDIA) |
|
|
06A: OUT OF HOME (AMBIENT MEDIA)-FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| Britannia | Nature Shapes Britannia |
| Henlo Pet Nutrition | The Anatomy of Suffering |
|
06B: OUT OF HOME (AMBIENT MEDIA)-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| AZORTE | High-Street Fashion Brand for Gen Z |
| Buckaroo | Fit My Feet |
| Durex | Dilluminati Campaign |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| MyMuse | Designed To Find The Right Spot |
| Nexon Paints | SWEET-HATE, BITTER-SOFT, SCARY-SUGARY |
|
06C: OUT OF HOME (AMBIENT MEDIA)-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| AIS | Silent Letters Debt |
| AIS | Silent Letters Receipt |
| AIS | Silent Letters Iron |
| Havells India Ltd. | The Coolest Hot Ad |
| Nuvoco | Shree Ganesha |
|
06D: OUT OF HOME (AMBIENT MEDIA)-Automotive |
|
|
Brand |
Title / Caption |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
|
06E: OUT OF HOME (AMBIENT MEDIA)-Services |
|
|
Brand |
Title / Caption |
| Assana Colorectal and Gut Wellness Clinic | The truth about life is that shit happens everyday |
| Assana Colorectal and Gut Wellness Clinic | The number one clinic for your number two problems |
| Cathay Pacific | Takeoff Takeover |
| Central Railway | Lucky Yatra |
| ESAF Small Finance Bank | Dabba Savings Account |
| National Payments Corporation Of India | Anti Scam Shala |
|
06F: OUT OF HOME (AMBIENT MEDIA)-Retail |
|
|
Brand |
Title / Caption |
| AZORTE | YOUR SAFE SPACE: Highstreet Fashion for Gen Z |
| Buckaroo | Fit My Feet |
| Flipkart Minutes | Q Jumpers. |
| IKEA | Billy Billy Billboards |
| IKEA | The Sleep Portraits |
| IKEA | IKEA typing |
| McDonald’s West & South | Cosplay |
| Sebamed | Skin Deep |
| Us Nomads Cafe | Us Nomads Cafe- Posters |
|
06G: OUT OF HOME (AMBIENT MEDIA)-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Amazon Prime Video | Lauki hatao, Panchayat S3 date pao |
| Buckaroo | Fit My Feet |
| Crayons Advertising Ltd. | Creatively Independent Since 1986 |
| Durex | Rainbow Classrooms |
| Jaquar | Sustainable Before Fashionable – Okhla |
| Jaquar | Sustainable Before Fashionable – Manesar |
| Jaquar | Sustainable Before Fashionable – Bhiwadi |
| Manifest | Phone vs Camera – The Rains |
| Manifest | Phone vs Camera – People |
| Manifest | Phone vs Camera – Glass |
| Manifest | Phone vs Camera – The Chaos |
| Mumbai Press Club | Write for Rights |
| Nuvoco | Shree Ganesha |
| Spotify India | Spotify – Play Your Part, India |
|
06H: OUT OF HOME (AMBIENT MEDIA)-Public Service |
|
|
Brand |
Title / Caption |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
|
INTEGRATED |
|
|
07A: INTEGRATED-FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| COCA-COLA | COCA-COLA HALFTIME |
| KitKat India | BREAK FREE |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Lay’s | Farm Equal |
| Nourishing Farms | Integrated Campaign for FMCG Brand |
| Pepsi | Anytime |
| Sting Energy | Sting Energy’s Dart Campaign |
| Thums Up | Thums Up Toofani Biryani Hunt Season 2 |
|
07B: INTEGRATED-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| AIS | Silent letters |
| AZORTE | High-Street Fashion Brand for Gen Z |
| Birla Opus | Opus Launch: Duniya Ko Rang Do |
| CaratLane | CaratLane Postcards |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Nexon Paints | SWEET-HATE, BITTER-SOFT, SCARY-SUGARY |
| P&G Whisper | Period Science for Moms |
| Sebamed | Skin Deep |
|
07C: INTEGRATED-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| AIS | Open Windows |
| AIS | Silent letters |
| Flipkart Minutes | The Big Flipkart Minutes |
|
07D: INTEGRATED-Automotive |
|
|
Brand |
Title / Caption |
| Mahindra Electric Origin SUVs | Unlimit Love |
| MG Windsor EV | Live Business Class |
| Super Splendor XTEC | Thaat 69 Ke |
|
07E: INTEGRATED-Services |
|
|
Brand |
Title / Caption |
| Aditya Birla Sun Life Insurance | #BoodheHokeKyaBanoge |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| ESAF Small Finance Bank | Dabba Savings Account |
| HDFC ERGO | HDFC ERGO Love All |
| Lemonn | 360 |
| redBus | Timepass Skip Karo |
| redRail | redRail Loot |
|
07F: INTEGRATED-Retail |
|
|
Brand |
Title / Caption |
| COCA-COLA | COCA-COLA HALFTIME |
| McDonald’s West & South | Cosplay |
|
07G: INTEGRATED-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Amazon MX Player | Free Entertainment with No Strings Attached |
| MTV India | MTV Dark Scroll |
| NAVBHARAT TIMES | BARABARI KI BHASHA |
| Navneet Education Limited | Gyaan ke Ganesha – Turning Books Into Blessings |
| P&G Shiksha | Stand Up For Learning Gap |
| P&G Whisper | Period Science For MOMs |
| Tata Group | 100 years of Bombay House |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
| The Telegraph | Santanan Dehi Breaking The Bias 2024 |
| The Telegraph | #BreakTheStereotypes |
| The Times of India | In with the news, Out with the noise |
|
07H: INTEGRATED-Public Service |
|
|
Brand |
Title / Caption |
| Child Rights and You (CRY) | Girl Interrupted |
| Recykal | Mera Desh Meri Zimmedari |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
DIGITAL |
|
|
08Aa: DIGITAL-Websites / Microsites / Metaverse – Brand Website |
|
|
Brand |
Title / Caption |
| Reliance General Insurance | Pink Star Rating |
|
08Ab: DIGITAL-Websites / Microsites / Metaverse – Brand Microsite |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
| BGMI | How BGMI Made a Scam Ad to Expose Scam Ads |
| IKEA | Art of Posing |
|
08Ba: DIGITAL-Social Media (Co-Creation/Crowd sourcing/Community Building) |
|
|
Brand |
Title / Caption |
| Britannia Treat Croissant | Britannia Prashant (Croissant) |
| IKEA | Billy Billy Billboards |
| Dropped My Draft | |
| Oreo | Eat Oreo like a Superstar |
| redBus India Private Limited | Sound of Nation |
| Reliance General Insurance | Pink Star Rating |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
08Bb: DIGITAL-Social Media (Tools/ Applications) |
|
|
Brand |
Title / Caption |
| Myntra | Vogueabulary |
|
08Bc: DIGITAL- Social Media (Livestreams and Other Real Time Engagements) |
|
|
Brand |
Title / Caption |
| Burger King | Roast the Roast |
| Lay’s | Ways to Lay’s |
| Pepsi | Anytime |
| Samsung | From UX to AX |
| Samsung Galaxy S25 Ultra | #PlayGalaxy Cup |
| TVS Motor Company | Spot Zyada Win Zyada |
|
08Bd: DIGITAL-Integrated Social Media Campaign |
|
|
Brand |
Title / Caption |
| Amazon MX Player | Free Entertainment with No Strings Attached |
| Amazon MX Player | Jamnapaar Social Campaign |
| Axis Bank | Devanagari PIN |
| Fevicol | House of Fevicol: Brand Case Study |
| MTV India | Tucchh Vichhar |
| Pepsi | Anytime |
| redRail | redRail Loot |
| The Times of India | In with the news, Out with the noise |
|
08Da: DIGITAL-Digital Technology – Technology (Utility /Tool) |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
| Axis Bank | Sanskrit Password |
| CaratLane | CaratLane Postcards |
| Corona India | The Corona Sunset View |
| HDFC ERGO | Habit Of Life |
| redBus India Private Limited | Route to 47 |
| Reliance General Insurance | Pink Star Rating |
| VIM | Vim: Adds Rhythm in the routine |
|
08Db: DIGITAL-Digital Technology – Technology (Installations) |
|
|
Brand |
Title / Caption |
| Asian Paints | Milan Stambh : Divine Intersections |
| Cathay Pacific | Takeoff Takeover |
|
08Dc: DIGITAL-Digital Technology – Technology (Others) |
|
|
Brand |
Title / Caption |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
| Prayagraj Mela Authority | Mahakumbh Experience Centre |
| Prime Video | Mirzapur’s Success: GenAI, Storytelling & Drama! |
|
08Dd: DIGITAL-Digital Technology – Technology (Smart devices/voice assistants) |
|
|
Brand |
Title / Caption |
| MTV India | MTV Dark Scroll |
| P&G Shiksha | Alexa Stands Up For Learning Gap |
| VIM | Vim: Adds Rhythm in the routine |
|
08G: DIGITAL-Best in Innovations on OTTs or Content Platforms Branded content created exclusively for OTT platform |
|
|
Brand |
Title / Caption |
| Google India | House of Gemini |
| Thumsup | Thums Up Toofani Biryani Hunt Season 2 |
|
08H: DIGITAL-Best in Creator/Influencer Partnerships |
|
|
Brand |
Title / Caption |
| Amazon Prime Video | Premi Video |
| Britannia Treat Croissant | Britannia Prashant (Croissant) |
| Castrol EDGE | Making India’s OG influencer, SRK, vanish! |
| DBS Bank | DBS Sounds of Budget |
| Dove | Beauty Test Stops With Me |
| Duolingo | The Most Educational Collab |
| Google Android | The Season That Wasn’t |
| HDFC Bank | FinanciallyEverAfter |
| Dropped My Draft | |
| KitKat India | #SnapInHalf |
| Moti | Making Traditions Trend |
| NAVBHARAT TIMES | BARABARI KI BHASHA |
| P&G Whisper | Period Science For Moms |
| redRail | redRail Loot |
| Reliance General Insurance | Pink Star Rating |
| Relispray | #AapJeetienInjuriesNahi |
| Samsung India | Launch with a Punch(ayat) |
| SBI Card | Shahid’s Buzzing Itinerary |
| Sleepwell | Sleepwell Pro Nexa Cake |
| The Times of India | In with the news, Out with the noise |
| Uber India | Uber One |
| vivo | Xplore the Xtreme |
| Wakefit | Gaddagiri by Wakefit |
|
08I: DIGITAL-Best in Moment Marketing |
|
|
Brand |
Title / Caption |
| Amul | Olympics Campaign – #TasteOfLuckIndia |
| BGMI | How BGMI Made a Scam Ad to Expose Scam Ads |
| Britannia Treat Croissant | Britannia Prashant (Croissant) |
| Duolingo | DuoLipa |
| Durex | Durex Moment Marketing – Coldplay |
| Durex | Durex Moment Marketing |
| Goibibo | Don’t Be Stupid ft Rishabh Pant & Sunil Gavaskar |
| Heineken | Heineken Clink & Connect |
| Nuvoco | Shree Ganesha |
| Pepsi | Anytime – Integrated |
| Wakefit | Gaddagiri by Wakefit |
|
08J: DIGITAL-Best in Platform Innovation |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Alembic Pharmaceuticals Ltd | LullabAI |
| KitKat India | One Image, Many Interruptions |
| Myntra | Vogueabulary |
| redBus | Timepass Skip Karo |
| redBus India Private Limited | Sound of Nation |
| Spotify India | Spotify – Play Your Part, India |
|
08Ka: DIGITAL-Online only video (single, 15s) |
|
|
Brand |
Title / Caption |
| Durex | Durex Elevate Spray |
|
08Kb: DIGITAL-Online only video (single, 15s to 30s) |
|
|
Brand |
Title / Caption |
| Adidas | You Got This |
| Battlegrounds Mobile india | Kutty Gangster – Thoda Time Thoda BGMI |
| Battlegrounds Mobile india | Balloon – Thoda Time Thoda BGMI |
| Finolex | Finolex Wires |
| Finolex | Finolex Smart Door Locks |
| Finolex | Finolex LED |
| Finolex | Finolex Fans |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Rapido | Bus |
| Rapido | Puddle |
| Rapido | Robber |
| Rapido | Auto |
| Swiggy | Arriving now: Chawla?! |
| UPI | Direction |
| Wok Tok By Veeba | Chinese, par apne style se |
|
08Kc: DIGITAL-Online only video (single, 30s to 60s) |
|
|
Brand |
Title / Caption |
| BGMI | How BGMI Made a Scam Ad to Expose Scam Ads |
| COCA-COLA | COCA-COLA HALFTIME |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Finolex | Finolex Wires |
| Finolex | Finolex LED |
| Finolex | Finolex Fans |
| Finolex | Finolex Smart Door Locks |
| Flo Mattress | Alarm |
| Jaquar | Singer |
| McDonald’s India | The Loudest burger |
| NavBharat Times | Zoya – India’s First Transgender Photojournalist |
| Reliance General Insurance | Protection Ka All-Rounder |
| Swiggy India | Swiggy Group Ordering |
| UPI | Direction |
|
08Kd: DIGITAL-Online only video (single, above 60s) |
|
|
Brand |
Title / Caption |
|
BGMI |
Live the Battlegrounds |
| BGMI | Seriously Fun |
| Dream11 | Aapki Team Mein Kaun- The Party |
| IKEA | The Closet |
| Jaquar | Singer |
| KitKat India | One Image, Many Interruptions |
| Kurkure | Culinary – Chatpatein Se Sab Patein |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| P&G Shiksha | Stand Up For Learning Gap |
| P&G Whisper | Period Song |
| Recykal | Mera Desh Meri Zimmedari |
| Snickers | Hungal Driving School |
| STAR CEMENT | Power Flowers |
| Stayfree | Talk to your Sons |
| Sun Pharma – Making India Heart Strong | Make Her Heart Strong |
| Wok Tok By Veeba | Chinese, par apne style se |
|
08Ke: DIGITAL-Online only video (Campaign) |
|
|
Brand |
Title / Caption |
| AirAsia | The Great Indian Fufaji |
| Battlegrounds Mobile india | Thoda Time Thoda BGMI |
| Chhanv Foundation – Sheroes Hangout Cafe | Chhapaak – Acid Attack Survivor’s Version |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Finolex | Finolex Wires |
| HDFC Bank | Yeh Aapke Saath Bhi Ho Sakta Hai |
| Lemonn | Zero Rupaye ka Kharcha Duniya Bhar mein Charcha |
| Nutrica | Jaisa Ghar Waisa Cooking Oil |
| Sell on Amazon India | Dikhoge to Bikoge |
| Spotify India | Spotify Mix – Made For You Romantic Mix |
| Swiggy Instamart | Arriving now? Chawla! |
| Wakefit | Gaddagiri by Wakefit |
| WD-40 | 6-second solves |
|
08L: DIGITAL-Creative Use of Data |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari pin |
| Axis Bank | Sanskrit Password |
| Cathay Pacific | Takeoff Takeover |
| Corona India | The Corona Sunset View |
| Reliance General Insurance | Pink Star Rating |
| Swiggy | Arriving now: Chawla?! |
|
08M: DIGITAL-Use of AI |
|
|
Brand |
Title / Caption |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Prime Video | Mirzapur’s Success: GenAI, Storytelling & Drama! |
|
08N: DIGITAL CRAFT-UI / UX Design (App, Social Media) |
|
|
Brand |
Title / Caption |
| Reliance General Insurance | Pink Star Rating |
|
08O: DIGITAL CRAFT- Data/ Analytics |
|
|
Brand |
Title / Caption |
| Cathay Pacific | Takeoff Takeover |
| Reliance General Insurance | Pink Star Rating |
|
08P: DIGITAL CRAFT-Programming |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
|
08Q: DIGITAL CRAFT-Creative use of Video |
|
|
Brand |
Title / Caption |
| BGMI | How BGMI Made a Scam Ad to Expose Scam Ads |
| Dorset | Every door deserves a Dorset: Dog |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| KitKat India | One Image, Many Interruptions |
| Lemonn | Chak De |
| P&G Shiksha | Stand Up For Learning Gap |
| Spotify India | Spotify Mix – Made For You Studying Mix |
|
08R: DIGITAL CRAFT-Creative use of Animation |
|
|
Brand |
Title / Caption |
| Birla Opus Paints | Opus Launch: Duniya Ko Rang Do |
|
08S: DIGITAL CRAFT-Creative use of Copywriting |
|
|
Brand |
Title / Caption |
| Assana Colorectal and Gut Wellness Clinic | We treat all kinds of assholes |
| Cathay Pacific | Takeoff Takeover |
| Dream11 | Aapki Team Mein Kaun- The Party |
| Dream11 | Aapki Team Mein Kaun- Bhatawadekar |
| Dream11 | Aapki Team Mein Kaun- Thugs |
| Dream11 | Aapki Team Mein Kaun- Rapid Fire |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Manifest | Phone vs Camera |
| The Times Of India | Ink of Democracy |
|
DESIGN |
|
|
09A: DESIGN-Corporate / brand identity |
|
|
Brand |
Title / Caption |
| ACKO | ACKO New Brand Identity |
| ANAGRAM | THE NEW GRAMMAR OF SHOES |
| Buckaroo | Fit My Feet |
| HDFC Bank | PIXEL Credit Card Design |
| IGLOO | CHILLED PERFECTION |
| KLING BREWERIES | A LINGERING AFTERTASTE |
| KUMARI | THE QUEEN OF HEARTS |
| MANISH MALHOTRA | SPOTLIGHTING ICONIC GLAMOUR |
| NENAPU | THE SMELL FROM YOUR POCKETS |
| THARRO | DRAPE YOUR PERSONALITY |
| Us Nomads Cafe | Us Nomads Cafe- Brand Identity |
|
09B: DESIGN-Stationery |
|
|
Brand |
Title / Caption |
| Shankh Sound Studio | The Sound Direction |
| Us Nomads Cafe | Us Nomads Cafe- Stationery |
|
09C: DESIGN-Brochures, Catalogues and Annual Reports |
|
|
Brand |
Title / Caption |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| MyMuse | Designed To Find The Right Spot |
| NACHIKETA SCHOOLS | NACHIKETA- STORY BROCHURE |
| NACHIKETA SCHOOLS | NACHIKETA- SCHOOL BROCHURE |
| Thrive Future Habitats | TFH Brochure- The Life You Deserve |
|
09D: DESIGN-Use of Design in Direct Mail |
|
|
Brand |
Title / Caption |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| Mumbai Indians | Deck Of Dreams |
| MyMuse | Designed To Find The Right Spot |
| NACHIKETA SCHOOLS | NACHIKETA- SCHOOL BROCHURE |
| PVR INOX CINEMAS | PVR INOX CALENDAR 2025 |
| The Times Of India | Ink of Democracy |
| Thrive Future Habitats | TFH Brochure- The Life You Deserve |
|
09E: DESIGN-Use of Design in Posters |
|
|
Brand |
Title / Caption |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| MyMuse | Designed To Find The Right Spot |
| Sebamed | Skin Deep |
| Spotify India | Spotify – Play your Part, India |
| Us Nomads Cafe | Us Nomads Cafe- Posters |
|
09F: DESIGN-Publications, books, diaries, newspapers, magazines |
|
|
Brand |
Title / Caption |
| ACKO | Tailor Test |
| PVR INOX CINEMAS | PVR INOX CALENDAR 2025 |
|
09G: DESIGN-Calendars |
|
|
Brand |
Title / Caption |
| PVR INOX CINEMAS | PVR INOX CALENDAR 2025 |
|
09H: DESIGN-Typography Design |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
| Hyundai | Sounds of India |
|
09I: DESIGN-Packaging |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| IGLOO | BREWING LEGENDS |
| La Valee | Like no other |
| Lazy Cocktails | Lazy Cocktails- Packaging Design |
| Love Crummbs | Takeaway Bird Feeder |
| MANSION HOUSE CHAMBERS | ROOTED IN FRANCE, MADE IN INDIA |
| MONARCH LEGACY EDITION | THE ROYAL WELCOME |
| Oreo | History in the Baking |
| Percol | Percol India Launch |
| WINECHEF | ALMOST AN ACT OF GOD |
|
09J: DESIGN-Sustainable Packaging |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| Love Crummbs | Takeaway Bird Feeder |
|
09L: DESIGN-Design for B2B products and services |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Lay’s | Farm Equal |
|
09M: DESIGN-Environment design |
|
|
Brand |
Title / Caption |
| Britannia | Nature Shapes Britannia |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Prayagraj Mela Authority | Mahakumbh Experience Centre |
|
09N: DESIGN-Best Integrated Design Campaign |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| Us Nomads Cafe | Us Nomads Cafe- Integrated |
|
09O: DESIGN-Use of Copywriting |
|
|
Brand |
Title / Caption |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| Manifest | Phone vs Camera |
| Us Nomads Cafe | Us Nomads Cafe- Posters |
| Axis Bank | Devanagari PIN |
|
09P: DESIGN-Use of Typography |
|
|
Brand |
Title / Caption |
| Hyundai | Sounds of India |
| MyMuse | Designed To Find The Right Spot |
|
09Q: DESIGN-Use of Illustration |
|
|
Brand |
Title / Caption |
| Air India Express | Tales Of India |
| IGLOO | BREWING LEGENDS |
| JSW Steel | Independence Day |
| Mumbai Indians | Deck Of Dreams |
| NACHIKETA SCHOOLS | NACHIKETA- STORY BROCHURE |
| NACHIKETA SCHOOLS | NACHIKETA- SCHOOL BROCHURE |
| Oreo | History in the Baking |
| Thrive Future Habitats | TFH Brochure- The Life You Deserve |
| Us Nomads Cafe | Us Nomads Cafe- Posters |
|
09R: DESIGN-Use of Photography |
|
|
Brand |
Title / Caption |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Manifest | Phone vs Camera |
| Sebamed | Skin Deep |
|
09S: DESIGN-Use of Mixed Media |
|
|
Brand |
Title / Caption |
| Quaker | Bowl of Growth |
| Thrive Future Habitats | TFH Brochure- The Life You Deserve |
|
09T: DESIGN-Use of Product Design-innovative use of design in a product |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| ESAF Small Finance Bank | Dabba Savings Account |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| The Times Of India | Ink of Democracy |
| Ultraviolette | UV Lync |
|
MOBILE |
|
|
10A: MOBILE-Mobile /Tablet Site |
|
|
Brand |
Title / Caption |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Corona India | The Corona Sunset View |
| Reliance General Insurance | Pink Star Rating |
|
10C: MOBILE-Mobile Technology |
|
|
Brand |
Title / Caption |
| CaratLane | CaratLane Postcards |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| Gatsby | The Invisible Interface |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
| redBus India Private Limited | Route to 47 |
| Samsung India | One Print Ad, Six Films |
| UltraTech | Turning 1.9Bn UltraTech Logos Into 1.9Bn Experts |
|
10D: MOBILE-Mobile Games |
|
|
Brand |
Title / Caption |
| Tata Power EZ Charge | The Easy Charge Game |
|
10F: MOBILE-Mobile video |
|
|
Brand |
Title / Caption |
| Adidas | You Got This |
| Amazon Prime Video | Premi Video |
| BGMI | Seriously Fun |
| COCA-COLA | COCA-COLA HALFTIME |
| KitKat India | One Image, Many Interruptions |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Rapido | Auto |
| Rotary Club Bangalore PC | MESSAGE |
| SHELL | THE PITSTOP |
| Uber India | Boomer in an Uber |
| Uber India | Ride like a Hyderabaddie vs Bengaluru |
| Uber India | Ride like a Hyderabaddie |
| Wakefit | Gaddagiri by Wakefit |
| Wok Tok By Veeba | Chinese, par apne style se |
|
TECHNOLOGY |
|
|
11Ac III: TECHNOLOGY-Best E. Commerce Innovation – Retail-Single Brand |
|
|
Brand |
Title / Caption |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
|
11B: TECHNOLOGY-Best use of Technology for community management /building |
|
|
Brand |
Title / Caption |
| Amazon Prime Video | Lauki hatao, Panchayat S3 date pao |
| Asian Paints | Milan Stambh : Divine Intersections |
| Havells India Ltd. | The Coolest Hot Ad |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| Jal Jeevan Mission | Jal Jeevan Yatra: A Mahakumbh Story |
| Reliance General Insurance | Pink Star Rating |
|
11Ea: TECHNOLOGY-Best use of Augmented Reality for Brand Experience |
|
|
Brand |
Title / Caption |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
| Samsung India | One Print Ad, Six Films |
| UltraTech | Turning 1.9Bn UltraTech Logos Into 1.9Bn Experts |
|
11F: TECHNOLOGY-Best Creative use of Tech Innovation |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Aditya Birla Sun Life Insurance | Boodhe Hoke Kya Banoge |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Axis Bank | Devanagari PIN |
| Axis Bank | Sanskrit Password |
| CaratLane | CaratLane Postcards |
| Cathay Pacific | Takeoff Takeover |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| Havells India Ltd. | The Coolest Hot Ad |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| Jal Jeevan Mission | Jal Jeevan Yatra: A Mahakumbh Story |
| Lenovo India | Brave New Art Season 3 |
| MPIDC – Madhya Pradesh Industrial Development Corporation | Madhya Pradesh Experience Centre |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
| Prime Video | Mirzapur’s Success: GenAI, Storytelling & Drama! |
| Reliance General Insurance | Pink Star Rating |
| Samsung India | One Print Ad, Six Films |
| Ultraviolette | UV Lync |
|
11G: TECHNOLOGY-Best Use of Voice Service in a digital platform/using digital technology. |
|
|
Brand |
Title / Caption |
| P&G Shiksha | Alexa Stands Up For Learning Gap |
| Saffola | Step up for your heart with AI-driven coaching |
| Shankh Sound Studio | The Sound Direction |
|
11H: TECHNOLOGY-Best use of influencer activity in a digital platform/using digital technology. |
|
|
Brand |
Title / Caption |
| redRail | redRail Loot |
|
11I: TECHNOLOGY-Use of AI |
|
|
Brand |
Title / Caption |
| Aditya Birla Sun Life Insurance | Boodhe Hoke Kya Banoge |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Burger King | Coffee Fortunes |
| Hindustan Times | Hindustan Times – Truth |
| Johnson’s Baby | MyLullaby.Ai – whispers of love, powered by AI |
| Lenovo India | Brave New Art Season 3 |
| Prayagraj Mela Authority | Narad Muni Ai Chatbox |
| Prime Video | Mirzapur’s Success: GenAI, Storytelling & Drama! |
| Reliance General Insurance | Pink Star Rating |
| Saffola | Step up for your heart with AI-driven coaching |
| UltraTech | Turning 1.9Bn UltraTech Logos Into 1.9Bn Experts |
|
DIRECT |
|
|
12A: DIRECT-Direct Response – PRESS |
|
|
Brand |
Title / Caption |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| Muktaa Charitable Foundation | The Suicide Note That Saved Lives. |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
| Robin Hood Army | Pack One For Pintu |
| The Times Of India | Ink of Democracy |
|
12B: DIRECT-Direct Response – AV (TV Film/ YouTube Film/ Infomercial) |
|
|
Brand |
Title / Caption |
| Enormous | Made You Look |
| P&G Whisper | Early Periods |
| Robin Hood Army | Pack One For Pintu |
| Stayfree | Talk to your Sons |
| Uber India | Uber One |
|
12C: DIRECT-Direct Response – Dimensional Mail (3DPieces) |
|
|
Brand |
Title / Caption |
| ESAF Small Finance Bank | Dabba Savings Account |
| Robin Hood Army | Pack One For Pintu |
|
12D: DIRECT-Direct Response – Flat Mail (without bulky enclosures) |
|
|
Brand |
Title / Caption |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| MyMuse | Designed To Find The Right Spot |
| National Payments Corporation Of India | Anti Scam Shala |
| Robin Hood Army | Pack One For Pintu |
|
12F: DIRECT-Direct Campaign using any two of the above. |
|
|
Brand |
Title / Caption |
| Central Railways | Lucky Yatra |
| Stayfree | Talk to your Sons |
|
12G: DIRECT-Work done for Social Awareness or Charity Causes |
|
|
Brand |
Title / Caption |
| ACKO | Tailor Test |
| Axis Bank | Devanagari PIN |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Buckaroo | Fit My Feet |
| Child Rights and You (CRY) | Girl Interrupted |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| Lay’s | Farm Equal |
| Maggi | Kona Na Khona |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Nuvoco | Shree Ganesha |
| Quaker | Bowl of Growth |
| Reliance General Insurance | Pink Star Rating |
| Robin Hood Army | Pack One For Pintu |
| Spotify India | Spotify – Play Your Part, India |
| The Times Of India | Ink of Democracy |
|
12H: DIRECT-Direct response digital |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Axis Bank | Devanagari PIN |
| Axis Bank | Sanskrit Password |
| CaratLane | CaratLane Postcards |
| Cathay Pacific | Takeoff Takeover |
| Central Railway | Lucky Yatra |
| Corona India | The Corona Sunset View |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| Enormous | Made You Look |
| Myntra | Vogueabulary |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
| Oreo | History in the Baking |
| P&G Whisper | Period Science For MOMs |
| redBus India Private Limited | Route to 47 |
| Reliance General Insurance | Pink Star Rating |
|
BRAND ACTIVATION & PROMOTION |
|
|
13A: BRAND ACTIVATION & PROMOTION-FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Amul | Message on a Milk Pack |
| Burger King | Roast the Roast |
| Henlo Pets nutrition | The Anatomy of Suffering |
| Maggi | Kona Na Khona |
| Oreo | History in the Baking |
| Oreo | Eat Oreo like a Superstar |
| Pepsi | Anytime |
|
13B: BRAND ACTIVATION & PROMOTION-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| Asian Paints | Milan Stambh : Divine Intersections |
| Buckaroo | Fit My Feet |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| MyMuse | Designed To Find The Right Spot |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
| P&G Whisper | Period Science For MOMs |
| UltraTech | Turning 1.9Bn UltraTech Logos Into 1.9Bn Experts |
|
13C: BRAND ACTIVATION & PROMOTION-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| Havells India Ltd. | The Coolest Hot Act |
| Nuvoco | Shree Ganesha |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| Ultraviolette | UV Lync |
|
13E: BRAND ACTIVATION & PROMOTION-Services |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
| Axis Bank | Sanskrit Password |
| CaratLane | CaratLane Postcards |
| Cathay Pacific | Takeoff Takeover |
| Central Railways | Lucky Yatra |
| Corona India | The Corona Sunset View |
| Enormous | Made You Look |
| ESAF Small Finance Bank | Dabba Savings Account |
| Google Android | The Season That Wasn’t |
| National Payments Corporation Of India | Anti Scam Shala |
| Uber India | Uber One |
|
13F: BRAND ACTIVATION & PROMOTION-Retail |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| CaratLane | CaratLane Postcards |
| Flipkart Minutes | Q Jumpers. |
| IKEA | Billy Billy Billboards |
| McDonald’s West & South | Cosplay |
| Myntra | Vogueabulary |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
|
13G: BRAND ACTIVATION & PROMOTION-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
| Axis Bank | Sanskrit Password |
| Lay’s | Farm Equal |
| Nuvoco | Shree Ganesha |
| P&G Whisper | Period Science For MOMS |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
| The Telegraph | Santanan Dehi Breaking The Bias 2024 |
| The Times Of India | Ink of Democracy |
|
13H: BRAND ACTIVATION & PROMOTION-Public Service |
|
|
Brand |
Title / Caption |
| ACKO | Tailor Test |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Samsung | Solve for Tomorrow |
| The Times Of India | Ink of Democracy |
|
PUBLIC RELATIONS |
|
|
14Aa: PUBLIC RELATIONS-Sectors – Consumer Durables |
|
|
Brand |
Title / Caption |
| IKEA | Billy Billy Billboards |
| IKEA | IKEA typing |
| Mahindra Electric Origin SUVs | Unlimit Love |
|
14Ab: PUBLIC RELATIONS-Sectors – Consumer Non-Durables |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| AZORTE | High-Street Fashion Brand for Gen Z |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Oreo | History in the Baking |
| Pepsi | Anytime |
|
14Ac: PUBLIC RELATIONS-Sectors – Other Consumer Products & Services |
|
|
Brand |
Title / Caption |
| Air India | Safety Mudras |
| Central Railway | Lucky Yatra |
| IKEA | Billy Billy Billboards |
| IKEA | IKEA typing |
| McDonald’s West & South | Cosplay |
| NAVBHARAT TIMES | BARABARI KI BHASHA |
| P&G Whisper | Period Science For MOMS |
| SBI Card | Shahid’s Buzzing Itinerary |
| The Times Of India | Ink of Democracy |
| Uber India | Uber One |
|
14Ad: PUBLIC RELATIONS-Sectors – Financial PR |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
| Reliance General Insurance | Pink Star Rating |
| SBI Card | Shahid’s Buzzing Itinerary |
|
14Ba: PUBLIC RELATIONS-PRACTICES & SPECIALITIES – Corporate PR |
|
|
Brand |
Title / Caption |
| anandabazar.com | Let Hues Not Taint the News |
| Central Railways | Lucky Yatra |
| Kansai Nerolac Paints Limited | Nerolac Dukan it yourself |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| P&G Whisper | Period Science For MOMs |
|
14Bb: PUBLIC RELATIONS-PRACTICES & SPECIALITIES – Public Affairs & Lobbying |
|
|
Brand |
Title / Caption |
| Central Railway | Lucky Yatra |
|
14Bc: PUBLIC RELATIONS-PRACTICES & SPECIALITIES – Crisis Communications & Issue Management |
|
|
Brand |
Title / Caption |
| boAt Lifestyle | Rock in India: Republic Day Campaign |
|
14Bd: PUBLIC RELATIONS-PRACTICES & SPECIALITIES – Internal Communications |
|
|
Brand |
Title / Caption |
| Adani Group | Pehle Bijli Aayegi, Phir Pankha Aayega |
| Zuno General Insurance | #InsideZuno – Where Work Feels Like You |
|
14Be: PUBLIC RELATIONS-PRACTICES & SPECIALITIES – Corporate Social Responsibility |
|
|
Brand |
Title / Caption |
| Federal Bank Hormis Memorial Foundation and News18 Network | Sanjeevani: United Against Cancer |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| P&G Shiksha | Stand Up For Learning Gap |
| P&G Whisper | Period Science For MOMs |
| Reliance General Insurance | Pink Star Rating |
| Samsung India | Solve For Tomorrow |
| Tata Power | Eco Crew – Youth Powering Planet Action |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
| The Times Of India | Ink of Democracy |
|
14Bf: PUBLIC RELATIONS-PRACTICES & SPECIALITIES – Events & Experiential |
|
|
Brand |
Title / Caption |
| Federal Bank Hormis Memorial Foundation and News18 Network | Sanjeevani: United Against Cancer |
| Flipkart Minutes | Q Jumpers. |
| Godrej Enterprises Group | Conscious Collective 2024 |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Lay’s | Ways to Lay’s |
| Manipal Hospitals | Mission 3K – 3000 Hearts, One Beat |
| Myntra | Vogueabulary |
| Netflix India & Bhansali Music | Heeramandi: The Diamond Bazaar x Miss World 2024 |
| Oreo | History in the Baking |
|
14Ca: PUBLIC RELATIONS-DIGITAL PR – Use of Social Media in PR |
|
|
Brand |
Title / Caption |
| Central Railway | Lucky Yatra |
| Duolingo | DuoLipa |
| Durex | Durex Women’s Day Campaign |
| IKEA | IKEA typing |
| Pentonic | The Great Indian Art Fair |
| Pepsi | Anytime |
| redBus India Private Limited | Sound of Nation |
| Reliance General Insurance | Pink Star Rating |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
| Uber India | Uber One |
| Vespa | Vespa In The Music |
|
14Da: PUBLIC RELATIONS-CAMPAIGN – Integrated Campaign led by PR |
|
|
Brand |
Title / Caption |
| Central Railways | Lucky Yatra |
| Google Android | The Season That Wasn’t |
| Lay’s | Ways to Lay’s |
| Manipal Hospitals | Free The Heart – 3D Mural Art |
| Manipal Hospitals | Mission 3K – 3000 Hearts, One Beat |
| McDonald’s West & South | Cosplay |
| NAVBHARAT TIMES | BARABARI KI BHASHA |
|
BRANDED CONTENT & ENTERTAINMENT |
|
|
15A: BRANDED CONTENT & ENTERTAINMENT-Best fictional program, series or film where a client has successfully created a drama, comedy or mini-series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital. |
|
|
Brand |
Title / Caption |
| Battlegrounds Mobile India | DoomTroopers |
| BGMI | Seriously Fun |
| Chitale Bandhu | Chaha Bakarwadi aani Toh |
| Google Android | The Season That Wasn’t |
| Lenovo India | Brave New Art Season 3 |
| redBus India Private Limited | Dil Ki Patri |
|
15B: BRANDED CONTENT & ENTERTAINMENT-Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product or brand including TV, mini-series, web series, cinema, DVD, and online/digital. |
|
|
Brand |
Title / Caption |
| ACC Limited | #BharoseKeSaathi |
| Durex | The Durex Podcast |
| Google India | House of Gemini |
| vivo | Xplore the Xtreme |
|
15C: BRANDED CONTENT & ENTERTAINMENT-Best brand or product integration into a feature film, existing TV show and/or series including TV, mini-series, web series, cinema, DVD releases and online/digital. |
|
|
Brand |
Title / Caption |
| Aditya Birla Group | Historic For KBC, Futuristic For India |
| Google Android | The Season That Wasn’t |
| Samsung Galaxy S25 Ultra | India’s favourite couple becomes a throuple |
| Samsung India | Launch with a Punch(ayat) |
| COCA-COLA | COCA-COLA HALFTIME |
| Duolingo | DuoLipa |
| Havells India Ltd. | The Coolest Hot Ad |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Mahindra Rise | Mahindra’s Sab Cultures took India to the world |
| Manipal Hospitals | Mission 3K – 3000 Hearts, One Beat |
| Nuvoco | Shree Ganesha |
| Oreo | Eat Oreo like a Superstar |
| TVS | Motosoul |
|
15E: BRANDED CONTENT & ENTERTAINMENT-Best use of integration of user generated content |
|
|
Brand |
Title / Caption |
| Oreo | Eat Oreo like a Superstar |
| Pentonic | The Great Indian Art Fair |
| redBus India Private Limited | Sound of Nation |
| TVS Motor Company | Spot Zyada Win Zyada |
|
15F: BRANDED CONTENT & ENTERTAINMENT-Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, the creation of a music-based program or platform. |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Jaquar | Singer |
| P&G Whisper | Period Song |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
15G: BRANDED CONTENT & ENTERTAINMENT-Best use or integration of offline media such as print, out of home, etc |
|
|
Brand |
Title / Caption |
| Central Railway | Lucky Yatra |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| Durex | Dilluminati Campaign |
| National Payments Corporation Of India | Anti Scam Shala |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
|
15H: BRANDED CONTENT & ENTERTAINMENT-Best integrated entertainment content campaign which uses more than 2 media |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Central Railway | Lucky Ratra |
| Durex | The Durex Podcast |
| P&G Shiksha | Stand Up For Learning Gap |
|
HEALTH ABBY |
|
|
16B: HEALTH ABBY-OTC Applications |
|
|
Brand |
Title / Caption |
| Moov | Moov Aao Dard Mitayein |
| Sebamed | Skin Deep |
|
16C: HEALTH ABBY-OTC Products |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| Durex | Durex Women’s Day Campaign |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| P&G Whisper | Period Science For MOMs |
| Stayfree | Talk to your Sons |
|
16E: HEALTH ABBY-Health & Wellness Tech |
|
|
Brand |
Title / Caption |
| Alembic Pharmaceuticals Ltd | LullabAI |
| HDFC ERGO | Habit Of Life |
| Makers Hive | Empower with KalArm |
| MyMuse | Designed To Find The Right Spot |
|
16F: HEALTH ABBY-Brand-Led Education & Awareness |
|
|
Brand |
Title / Caption |
| ACKO | Tailor Test |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Buckaroo | Fit My Feet |
| Durex | Rainbow Classrooms |
| HDFC ERGO | Habit Of Life |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| Isya | Sunscreen Psychology |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| P&G Whisper | Period Science For MOMs |
| P&G Whisper | Early Periods |
| P.D Hinduja Hospital | #UnmuteYourHeart |
| Samsung India | Newsroom is the news |
| Sebamed | Skin Deep |
| Stayfree | Talk to your Sons |
| vivo India | Creating Conversations That Count |
|
16G: HEALTH ABBY-Non-profit/Foundation-led Education & Awareness |
|
|
Brand |
Title / Caption |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Parash Dnyan Shikshan Prasarak Mandal (PDSPM) | Childhood belongs in classrooms, not on the street |
| Robin Hood Army | Pack One For Pintu |
| Tata Trusts | #GaanthPeDhyan |
| Tata Trusts | World No Tobacco Day- Chipak Chipak Film |
|
16H: HEALTH ABBY-Corporate Image & Communication |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| Isya | Isya Playing Cards |
| P&G Whisper | Early Periods |
| Quaker | Bowl of Growth |
| Stayfree | Talk to your Sons |
|
16I: HEALTH ABBY-Health Services & Facilities |
|
|
Brand |
Title / Caption |
| Assana Colorectal and Gut Wellness Clinic | The number one clinic for your number two problems |
| P.D Hinduja Hospital | #UnmuteYourHeart |
|
VIDEO CRAFT |
|
|
17A: VIDEO CRAFT-Direction |
|
|
Brand |
Title / Caption |
| Bajaj | Bajaj Pulsar – Chala Apni |
| BGMI | Seriously Fun |
| Bridgestone | Your Most Comfortable Seat on the Road |
| Cadbury 5 Star | 5 Star x Squid Games 2: Do Nothing Challenge |
| Cadbury Perk | Investigation |
| Cadbury Silk | A Penguin’s Quest |
| Coca Cola | Coke Half Time for Everyone ft. Yash |
| Dorset | Every door deserves a Dorset: Father & Son |
| Dorset | Every door deserves a Dorset: Dog |
| Dream11 | Aapki Team Mein Kaun- The Party |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Finolex | Finolex Smart Door Locks |
| Finolex | Finolex Fans |
| Finolex | Finolex LED |
| Finolex | Finolex Wires |
| Flipkart | Flipkart Minutes |
| Flipkart | Minutes |
| Flipkart ‘Party’ | Flipkart ‘Party’ |
| Good Knight | GoodKnight RnF |
| ITC Savlon | SAVLON – Date |
| Jaquar | Footsie |
| Jaquar | Singer |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Build your network on LinkedIn | |
| MAHINDRA | Nanhi Kali – Lessons from a football |
| Mivi | Mivi – Silent Fox Party |
| Star Cement | Har Ghar Mein Star ft. Lovlina Borgohain |
| Star Cement | Har Ghar Mein Star ft. Riyan Parag |
| SWIGGY | SWIGGY – Bells |
| SWIGGY | SWIGGY – Heads |
| Swiggy | Karisma |
|
17B: VIDEO CRAFT-Editing |
|
|
Brand |
Title / Caption |
| Axis Bank | Har Raah Dil Se Open / Jaisalmer |
| BGMI | Seriously Fun |
| Cadbury | Cadbury Bournville – Don’t rush it |
| Coca Cola | Coke Half Time for Everyone ft. Yash |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Flipkart ‘Party’ | Flipkart ‘Party’ |
| JSW Sport | JSW – Rukna Nahin Hai |
| Motul Engine Oil | Track to Road |
| Star Cement | Har Ghar Mein Star ft. Riyan Parag |
|
17C: VIDEO CRAFT-Animation |
|
|
Brand |
Title / Caption |
| ARTIFICIAL LABS | MUKDEEE |
| BGMI | Live the Battlegrounds |
| Cadbury Silk | Cadbury Silk – A Penguin’s Quest |
| HP GAS | Gas Burner |
| Mivi | Mivi – Silent Fox Party |
| Star Cement | Har Ghar Mein Star ft. Lovlina Borgohain |
| STAR India Pvt. Ltd. | Star Sports – Pro Kabaddi Leauge – Sudeep Kiccha |
| UltraTech | Infinity Zoom |
|
17D: VIDEO CRAFT-Cinematography |
|
|
Brand |
Title / Caption |
| Adidas | You Got This |
| AIS | Summer |
| Cadbury | Cadbury Bournville – Don’t rush it |
| Coca Cola | Half Time Coke Time |
| Coca Cola | Coke Half Time for Everyone ft. Yash |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Eveready | Eveready Siren |
| Finolex | Finolex Smart Door Locks |
| Flipkart | Minutes |
| Jaquar | Footsie |
| Jaquar | Singer |
| JSW Sport | JSW – Rukna Nahin Hai |
| Kamiliant | Bullet Train |
| Build your network on LinkedIn | |
| Mahindra | Mahindra Rise |
| Mahindra Thar Roxx | Thar Roxx – The Tease |
| Mivi | Mivi – Silent Fox Party |
| Reliance Azorte | Your Safe Space |
| Star Cement | Har Ghar Mein Star ft. Riyan Parag |
| Star Cement | Har Ghar Mein Star ft. Lovlina Borgohain |
| Symphony ‘The Iyer family’ | Symphony ‘The Iyer family’ |
|
17E: VIDEO CRAFT-Music |
|
|
Brand |
Title / Caption |
| ACC Cement | Bridge of Unity |
| Cadbury | Cadbury Bournville – Don’t rush it |
| Cadbury Silk | A Penguin’s Quest |
| Campa | Naye India Ka Apna Thanda |
| Coca Cola | Half Time Coke Time |
| Coca Cola | Coke Half Time for Everyone ft. Yash |
| COCA-COLA | COCA-COLA HALFTIME |
| COCA-COLA | COCA-COLA HALFTIME FOR EVERYONE |
| Havells India Ltd. | The Coolest Hot Ad |
| Hindustan Times | Hindustan Times – Truth |
| Jaquar | Singer |
| Jaquar | Singer |
| Jaquar | Footsie |
| JSW Sport | JSW – Rukna Nahin Hai |
| KitKat India | Break Par Sirf Break |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Limca | Lime ‘n’ Lemoni – Limca |
| Limca | Lime n Lemoni |
| Mahindra | Mahindra Rise |
| Samsung India | World On Watch |
| STAR CEMENT | Power Flowers |
| STAR CEMENT | Rain Stoppers |
| Swiggy | Karisma |
| Tanishq Jewellery | Rivaah by Tanishq |
| TATA AIG Health Insurance | The Hug |
| Zomato | Zomato Weather Gods |
|
17F: VIDEO CRAFT-Special Effects |
|
|
Brand |
Title / Caption |
| Bajaj | Bajaj Pulsar – Chala Apni |
| BGMI | Live the Battlegrounds |
| Bridgestone | Your Most Comfortable Seat on the Road |
| Flipkart | Minutes |
| Hindustan Times | Hindustan Times – Truth |
| ITC Savlon | SAVLON – Date |
| Lets vibe | A platform beyond the ordinary |
| Limca | Lime ‘n’ Lemoni – Limca |
| Mivi | Mivi – Silent Fox Party |
| Star Cement | Har Ghar Mein Star ft. Lovlina Borgohain |
| SWIGGY | SWIGGY – Heads |
| Thums Up | Thums Up – Dum Hai Toh Dikha |
|
17G: VIDEO CRAFT-Sound Design |
|
|
Brand |
Title / Caption |
| BGMI | Live the Battlegrounds |
| Flipkart ‘Party’ | Flipkart ‘Party’ |
| Hindustan Times | Hindustan Times – Truth |
| JSW Sport | JSW – Rukna Nahin Hai |
| KitKat India | Break Par Sirf Break |
| Mivi | Mivi – Silent Fox Party |
| Motul Engine Oil | Track to Road |
| Samsung India | Power of Cheer |
| STAR CEMENT | Power Flowers |
| STAR CEMENT | Rain Stoppers |
| SWIGGY | SWIGGY – Bells |
|
17H: VIDEO CRAFT-Casting |
|
|
Brand |
Title / Caption |
| AirAsia | The Great Indian Fufaji |
| Appreciate | Guru ho ja Shuru |
| BGMI | Seriously Fun |
| Cadbury | Cadbury Bournville – Don’t rush it |
| Cadbury 5 Star | 5 Star x Squid Games 2: Do Nothing Challenge |
| Cadbury Perk | Investigation |
| Dorset | Every door deserves a Dorset: Dog |
| ITC Savlon | SAVLON – Date |
| Jaquar | Footsie |
| Jaquar | Singer |
| KitKat India | Break Par Sirf Break |
| MAHINDRA | Nanhi Kali – Lessons from a football |
| Pure Magic Choco Stars | 12 Star Signs 12 ways to eat Choco Stars |
| Super Splendor XTEC | Thaat 69 Ke |
| SWIGGY | SWIGGY – Heads |
| Swiggy | Karisma |
| Symphony | Symphony ‘The Iyer family’ |
| Uber India | Ride like a Hyderabaddie |
| YouTube ‘The Bald Witch’ | YouTube ‘The Bald Witch’ |
| Zomato | Diwali 2025 |
|
RED ABBY |
|
|
18A: RED ABBY-Poverty, hunger, education |
|
|
Brand |
Title / Caption |
| ACKO | Tailor Test |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Child Rights and You (CRY) | Girl Interrupted |
| ESAF Small Finance Bank | Dabba Savings Account |
| HDFC ERGO | HDFC ERGO Love All |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Lay’s | Farm Equal |
| P&G Shiksha | Stand Up For Learning Gap |
| P&G Whisper | Period Science For MOMs |
| P&G Whisper | Early Periods |
| Quaker | Bowl of Growth |
| Recykal | Mera Desh Meri Zimmedari |
| Robin Hood Army | Pack One For Pintu |
| The Times Of India | Ink of Democracy |
| Times of India | The Haunting |
|
18B: RED ABBY-Responsible consumption and Climate Action |
|
|
Brand |
Title / Caption |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| JK Paper | Thaaragai Aarathana Earth Day |
| Lay’s | Drops of Joy |
| Lay’s | Farm Equal |
| Recykal | Mera Desh Meri Zimmedari |
|
GREEN AWARD |
|
|
19A: GREEN AWARD-Planet Conservation |
|
|
Brand |
Title / Caption |
| AQUAKRAFT | Water Sustainability Score |
| Britannia | Nature Shapes Britannia |
| Flex Forward – Boards of Change. OOH Industry’s 1st Green Initiative. | From Canvas to Cause. From Ads to Action. |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| JK Paper | Thaaragai Aarathana Earth Day |
| Lay’s | Drops of Joy |
| Love Crummbs | Takeaway Bird Feeder |
| Maggi | Kona Na Khona |
| Navneet Education Limited | Gyaan ke Ganesha – Turning Books Into Blessings |
| NueGo | Driving India to a Greener Future |
| Recykal | Mera Desh Meri Zimmedari |
| Samsung | Solve for Tomorrow |
| Tata Power | Eco Crew – Youth Powering Planet Action |
| The Hindu | The Last Pack |
| Ultraviolette | UV Lync |
|
19B: GREEN AWARD-Life on Land |
|
|
Brand |
Title / Caption |
| Lay’s | Drops of Joy |
| Lay’s | Farm Equal |
| Maggi | Kona Na Khona |
| NATIONAL GEOGRAPHIC CHANNEL | ONE FOR CHANGE – GLOBAL WARMING |
| NATIONAL GEOGRAPHIC CHANNEL | ONE FOR CHANGE – PLASTIC POLLUTION |
|
YOUNG MAVERICK ABBY |
|
|
20A: YOUNG MAVERICK ABBY AWARD-Art |
|
|
Brand |
Title / Caption |
| Asian Paints | The Shades of Bharat – Sadhu |
| Buckaroo | Fit My Feet |
| Navneet Education Limited | Colour Blindness Detection Textbook |
|
20B: YOUNG MAVERICK ABBY AWARD-Design |
|
|
Brand |
Title / Caption |
| Asian Paints | The Shades of Bharat – Sadhu |
| Buckaroo | Fit My Feet |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Shankh Sound Studio | The Sound Direction |
| Tata Power EZ Charge | The Easy Drive Game |
| The Times Of India | Ink of Democracy |
|
20C: YOUNG MAVERICK ABBY AWARD-Digital |
|
|
Brand |
Title / Caption |
| Acko | Women Driver Fails |
| BGMI | How BGMI Made a Scam Ad to Expose Scam Ads |
| Britannia | Baking Innovations, Winning Hearts |
| DBS Bank | DBS Sounds of Budget |
| Dove | Best Digital Strategy |
| Dove Mothermonials | Best Digital and Media Strategy |
| UltraTech Cement | From Static to Smart: Bringing 1.9Bn Logos to Life |
| UltraTech Cement | BanegaTohBadhegaIndia – Humanizing Infrastructure |
| Vim | Vim adds Rhythm in The Routine |
|
20D: YOUNG MAVERICK ABBY AWARD-Film |
|
|
Brand |
Title / Caption |
| Burger King | Father’s Day, Father’s Way! |
| Citroen India | Citroen Father’s Day Film |
| Citroën India | Features Designed For Everyone’s Happiness |
| IndusInd Bank | New Beginnings |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Reliance Azorte | Your Safe Space |
| Robin Hood Army | Pack One For Pintu |
| Royal Enfield (A Unit of Eicher Motors Ltd.) | Machine Love Dil Ka Do Pahiya |
| Tiger Balm | Jars of Joy |
| UPI | Young Maverick |
| Zupee | Ludo Through the ages |
|
20E: YOUNG MAVERICK ABBY AWARD-Craft |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| Citroen India | Citroen Father’s Day Film |
| ESAF Small Finance Bank | Dabba Savings Account |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| The Times Of India | Ink of Democracy |
|
21: DIVERSITY EQUALITY & INCLUSION- DIVERSITY EQUALITY & INCLUSION |
|
|
Brand |
Title / Caption |
| Acko | Women Driver Fails |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Buckaroo | Fit My Feet |
| CaratLane | CaratLane Wear Your Wins – Social Experiment |
| Chhanv Foundation – Sheroes Hangout Cafe | Chhapaak – Acid Attack Survivor’s Version |
| Child Rights and You (CRY) | Girl Interrupted |
| Durex | Rainbow Classrooms |
| Finolex Pipes and Fittings | We All Can |
| HDFC ERGO | HDFC ERGO Love All |
| IKEA | The Closet |
| IndusInd Bank | New Beginnings |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Lay’s | Farm Equal |
| Lovingle Luxury Diaper Pants | Badhai Ho Maa Hui Hai |
| MAHINDRA | Nanhi Kali – Lessons from a football |
| MTV India | Tucchh Vichhar |
| NAVBHARAT TIMES | BARABARI KI BHASHA |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Nexon Paints | SWEET-HATE, BITTER-SOFT, SCARY-SUGARY |
| P&G Shiksha | Stand Up For Learning Gap |
| P&G Whisper | Period Science For MOMs |
| P&G Whisper | Early Periods |
| Pentonic | #Herstory GANDHI |
| Pentonic | #Herstory NEHRU |
| Pentonic | #Herstory PATEL |
| Reliance General Insurance | Pink Star Rating |
| Sabhyata | Celebrating Motherhood |
| Tanishq Jewellery | Rivaah by Tansihq |
| Tanishq Jewellery | Her Choice |
| The Telegraph | Santanan Dehi Breaking The Bias 2024 |
| The Telegraph | #BreakTheStereotypes |
| V-Guard | Shuddhata Ki Shuruaat – Happy New Year 2025! |
|
BROADCASTER ABBY |
|
|
22B: BROADCASTER ABBY-Best launch of a TV program using multi-media |
|
|
Brand |
Title / Caption |
| MTV India | MTV Dark Scroll |
| Sony SAB | Bringing alive story of Hanuman in the skies |
|
22C: BROADCASTER ABBY-Best TV reality show promo |
|
|
Brand |
Title / Caption |
| MTV India | MTV Splitsvilla X5 Promo |
| Samsung India | Newsroom is the news |
| Zee Entertainment Enterprises Limited | Zee Bangla Sa Re Ga Ma Pa Show Launch |
|
22D: BROADCASTER ABBY-Best TV fiction promo |
|
|
Brand |
Title / Caption |
| (Zee Bangla) Zee Entertainment Enterprises Limited | Zee Bangla – Duggamoni O Baghmama Show Launch |
|
22F: BROADCASTER ABBY-Best TV kids program promo |
|
|
Brand |
Title / Caption |
| HUNGAMA | CHHOTA START UP |
| NICKELODEON | STICK WITH NICK – HYPNOTISE PROMO |
| NICKELODEON | STICK WITH NICK – DENTIST PROMO |
|
22J: BROADCASTER ABBY-Best TV program for Cause related Marketing |
|
|
Brand |
Title / Caption |
| NATIONAL GEOGRAPHIC CHANNEL | ONE FOR CHANGE – GLOBAL WARMING |
| NATIONAL GEOGRAPHIC CHANNEL | ONE FOR CHANGE – DROUGHT |
| NATIONAL GEOGRAPHIC CHANNEL | ONE FOR CHANGE – PLASTIC POLLUTION |
| Samsung India | Solve For Tomorrow |
|
22K: BROADCASTER ABBY-Best regional TV program promo (other than Hindi and English) |
|
|
Brand |
Title / Caption |
| (Zee Bangla) Zee Entertainment Enterprises Limited | Tui Amaar Hero Launch promo with Superstar Deb |
|
22M: BROADCASTER ABBY-Best original music score for a TV Program |
|
|
Brand |
Title / Caption |
| (Zee Bangla) Zee Entertainment Enterprises Limited | Original music score of Tui Amaar Hero fictionshow |
| (Zee Bangla) Zee Entertainment Enterprises Limited | Best Original musicscore of Chirodini Tumi Je Amar |
| MTV India | MTV Splitsvilla X5 Official music love anthem |
|
PUBLISHER ABBY |
|
|
23A: PUBLISHER ABBY-Best marketing of a printed newspaper / edition |
|
|
Brand |
Title / Caption |
| Dainik Jagran | Coming of Age |
| Dainik Jagran | India’s Civilizational Renaissance |
| NAVBHARAT TIMES | BARABARI KI BHASHA |
| The Hindu | Made of Chennai |
| The Times Of India | Thirukkural With The Times |
|
23C: PUBLISHER ABBY-Best promotion of a CSR / Cause related Marketing initiative in traditional or online space |
|
|
Brand |
Title / Caption |
| Anandabazar Patrika Limited | School Football League (SFL) |
| Dainik Jagran | Coming of Age |
| Dainik Jagran | Caution (?) Potholes Ahead |
| Dainik Jagran | India’s Civilizational Renaissance |
| Dove | Dove Mothermonials |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Robin Hood Army | Pack One For Pintu |
| Samsung India | Solve For Tomorrow |
| The Hindu | See you at the polls |
| The Telegraph | Santanan Dehi Breaking The Bias 2024 |
| The Telegraph | TSP – Dokra |
| The Telegraph | Happy News Year |
| The Times of India | Personalised Newspapers – Power of Print |
|
23D: PUBLISHER ABBY-Best client-brand activation or display advertising innovation by a publisher |
|
|
Brand |
Title / Caption |
| Cadbury Dairy Milk | Cadbury Gaane Mishti Utsabe Rasabanga |
| Dainik Jagran | Brick by Brick we build a Nation |
| Flipkart Minutes | Hydrochromic Ink Pullout |
| Hindustan Times | A Print Delivery for Flipkart Minutes |
| Sunlight | Sunlight Durga Puja Campaign |
| Tata Coffee | Front Page Roadblock with Coffee Fragrance |
| The Hindu | Intel ‘Grand Reveal’ powered by The Hindu |
| The Times of India | Dove Mothermonials |
| Zomato | Colour Hijack Jacket |
|
23E: PUBLISHER ABBY-Best use of Native or Branded Content for client brand-marketing by a publisher |
|
|
Brand |
Title / Caption |
| Dainik Jagran | Brick by Brick we build a Nation |
| The Hindu | AMD |
| The Hindu Group | Your Sincerely, Doctor |
|
23F: PUBLISHER ABBY-Best Digital Publication Advertising & marketing by a publisher via Web/App/Social |
|
|
Brand |
Title / Caption |
| anandabazar.com | Let Hues Not Taint the News |
| HT One Audience | Targeting for Business with Outcomes |
|
23G: PUBLISHER ABBY-Best launch marketing of a new title of newspaper / magazine / digital publication |
|
|
Brand |
Title / Caption |
| The Times of India | TOI Health+ |
