Subscribe
Winners will be announced between 21-23 May during Goafest.The organisers of the Abby Awards have revealed the shortlists.
A total of 1,753 entries have been shortlisted across media and creative.
In media, 491 entries have been shortlisted. The creative category sees a total of 1,262 shortlists (full table below).
According to a note from the organisers, Leo, Enormous, FCB, VML, McCann, Famous Innovations and Havas are leading the creative agency tally.
Winners will be announced during Goafest which will be held between 21-23 May.
Ajay Kakar, chairperson, awards governing council, Abby Awards, said, “The shortlist for the Abby Awards 2025 - across both creative and media categories is now out. It’s heartening to see the breadth and diversity of agencies, clients, brands, publishers, and broadcasters who have made it through the first round of rigorous jury evaluation. This wide representation reflects the vibrancy and depth of talent in our industry. With the second and third rounds of judging ahead, we now look forward to seeing the best rise to the top. All roads lead to the awards nights between 21st and 23rd May.”
|
01. Innovative Use of Audio Visual |
|
|
Brand |
Title |
|
ACKO GENERAL INSURANCE LIMITED |
Insurance ki Asli Lifeline: Celebrating Healthy Living and Change Makers with ACKO |
|
ACKO GENERAL INSURANCE LIMITED |
Sparkling Change Through Visual and Audio Art on the ACKO Welcome Change Wall |
|
Aditya Birla Group |
ABG X KBC: Igniting Purpose, Inspiring a Nation |
|
Airtel Xstream Fiber |
The Great Promo Heist: AXF’s Ingenious Content Hijack! |
|
Birla Opus Paints |
How Birla Opus hacked the live content on TV! |
|
Bisleri |
Replacing Cola with Water |
|
CADBURY 5STAR |
Squid Game: A 5Star Challenge |
|
Cadbury Celebrations |
From Digital Wishes To Real Celebrations-Moving India Closer |
|
Chupa Chups |
Chupa Chups Danced Its Way into 24 Million Homes |
|
Closeup |
Closeup Love Tunes |
|
Dream11 |
India’s New Local Language |
|
India Gate Basmati Rice |
India Gate: Grains of Hope |
|
JSW |
JSW X OLYMPICS – RUKNA NAHI HAI |
|
Kellogg’s Muesli 12 in 1 |
Kellogg’s Muesli 12 in 1 : Flip the Funnel |
|
Let it Flow with Badshah |
Let it Flow with Badshah |
|
Mountain Dew |
Mountain Dew Uthao Hotseat Jaane Ka Mauka Pao |
|
Netflix |
Netflixionary: Turning Prime-Time Reality into Prime-Time Storytelling |
|
Netflix India & Bhansali Music |
Heeramandi: The Diamond Bazaar x Miss World 2024 |
|
OPPO India |
Reality Reinvented: When Bigg Boss Became OPPO’s Demo Stage |
|
Parle G |
Parle-G’s Genius 3 minute TVC challenging the tradition’Pratha’during Ganesh Festival |
|
Rin Liquid |
Bhagyalakshmi wears the same Blue Rin Liquid Saree for a 100 Episodes |
|
Saffola |
Heart Health on Prime Time: A First-of-Its-Kind Disruption in Television Storytelling for Wellness |
|
Samsung Galaxy S25 Ultra |
India’s favourite couple becomes a throuple |
|
Sensodyne |
Innovating Recognition: How Sensodyne Used Audio-Visual Brilliance to Win Hearts and Minds |
|
SOFY |
SOFY- Hum Aage Aage, Duniya Peeche Peeche |
|
SPOTIFY |
Spotify Wrapped 2024: Sonic & Visual Tapestries of a Year in Listening |
|
SPRITE |
Sprite O’Clock! |
|
SPRITE |
Bubbles of Laughter |
|
Tata Motors |
Tata Motors Commercial Vehicles presents Trucking into the Future |
|
Tata Salt |
Tata Salt: Rekindling the Iconic Jingle”Namak Ho Tata Ka” Legacy |
|
Thums Up |
Toofani Biryani |
|
Thums Up |
Jo Bhi Thunderwheels Chalega Super Toofani Banjayga |
|
UPI |
Con” Nahi Banega Crorepati |
|
Vim |
Vim: Rhythm in the Routine |
|
Wok Tok by Veeba |
Serving ‘Chinese, Par Apne Style Se’ to GenZ |
|
2. Innovative Use of Print |
|
|
Brand |
Title |
|
CONGLOMERATE FUND |
BELIEVER OF INDIA |
|
Dove |
Beauty Test Stops With Me |
|
Flipkart Internet Pvt Ltd |
From Print to Prompt: Unveiling Flipkart Minutes’ 10-Minute Miracle |
|
Kia Carnival |
Kia Carnival Launch Print Ad Comes |
|
MTV |
A HAUNTING AD |
|
Neurobion Forte |
Neurobion Forte: Sabse Bada B, Neurobion Ka Vitamin B |
|
NPCI Corporate |
NPCI Salutes India’s Digital Payment Revolution on Republic Day |
|
Saffola Gold Oil |
Saffola World Health Day Conundrum: When bhajiyas became the real front-page news |
|
Samsung India |
Sketch to Magic | Santa Print AR Game |
|
Samsung India |
Print that was a film |
|
Skoda India |
Skoda Kylaq Booking Campaign – Augmented Reality Ad via Print |
|
SWIGGY |
SNACKING MEETS CRICKET: A GAME-CHANGING PRINT INNOVATION BY SNACC! |
|
SWIGGY |
THE AD YOU HAD TO INFLATE TO BELIEVE |
|
SWIGGY INSTAMART |
PRINT THAT YOU CAN SMELL: SWIGGY INSTAMART’S NOSTALGIC MANGO INNOVATION |
|
Zomato |
Zomato Veg Innovation |
|
3. Innovative Use of Activation |
|
|
Brand |
Title |
|
Aditya Birla Sun Life Insurance |
Buddhe Hoke Kya Banoge? |
|
Aditya Birla Sun Life Insurance |
India, Ab Hadh Karde! |
|
AMAZON PRIME VIDEO |
CITADEL HONEY BUNNY TAKES OVER GAIETY GALAXY |
|
Apollo Tyres |
Apollo Endumaxx #BharatKaSafar |
|
Bumble and Puma |
Bumble X Puma – Single’s Run |
|
Cadbury Fuse |
Live from the Sky: Fuse Fights Hunger at India’s Biggest Concert |
|
Cadbury Fuse |
Cadbury Fuse – Defeating Hunger one sweat at a time |
|
Cadbury Silk |
Expressing love with Cadbury Silk |
|
Castrol CRB Turbomax |
Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
|
Castrol POWER1 |
India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
|
Colors Marathi |
From #3 to #2 in 30 days – Powered by Faith, Festivities and Footfalls |
|
DRPPL |
Ab Meri Dharavi Ki Baari Hain |
|
Garnier Hair Color |
The Garnier Color Car Carnival |
|
Hellmann’s |
As’the Camera eats First’, Hellmann’s reveals a delicious surprise |
|
Honda |
Honda Dry Thru |
|
Hyundai India |
Hyundai Presents – Fear Factor – Khatron Ke Khiladi’24 |
|
Liquid IV |
Liquid IV India Launch: Revolutionizing Hydration with Science and Community Impact. |
|
Matrix |
From Salons to Social Stars: How Matrix Hair Transformers 3.0 Turned 40K Hairdressers Into Brand Advocates |
|
Mother Dairy Ultimate Dahi |
Matki Phod, Rishte Jod with Mother Dairy Ultimate Dahi |
|
Netflix |
Turning Screens, Streets & Stations into Storytellers: Khakee’s Disruptive Media Play |
|
Netflix India & Bhansali Music |
Heeramandi: The Diamond Bazaar x Miss World 2024 |
|
Nissan Motors |
Nissan One car one world |
|
Prime Video |
Turning Transit into Triumph: The Call Me WEH Experience. |
|
Pulse |
Pulse Ek, Avatar Anek |
|
RuPay |
RuPay’s Wristband Move- Tap. Pay. Activate |
|
Seagram’s Royal Stag packaged Drinking Water |
Boombox 2.0: Creating a custom Sonic Experience for Generation large |
|
Singapore Tourism Board |
Made in Singapore |
|
Sunlight |
Sphere of Sunlight |
|
Sunlight |
Sunlight Hacks Into Pujo Shopping |
|
Swiggy |
Swiggy Bhog Elo Boney |
|
SWIGGY INSTAMART |
SWIGGY INSTAMART INSTALLED ONE OF ITS KIND MODAK DISPENSOR FOR GANESH CHATHTURTHI |
|
Swiggy XL |
Swiggy XL X Singham – Guinness World Record |
|
THE COCA COLA COMPANY |
From Crowd to Connection: Coca-Cola’s Role in India’s Holiest Journey |
|
UltraTech |
Baat Ghar Ki – UltraTech Logos Ke Saath |
|
UltraTech Cement |
Yashasvi Sarpanch: UltraTech’s Rural Revolution |
|
Vim |
Vim Ka Maha Kadhi Record |
|
Volkswagen |
Making Waves: The VW x Red Bull Kerala Wake Surge |
|
4. Innovative Use of Out of Home |
|
|
Brand |
Title |
|
AMAZON PRIME VIDEO |
CRASH BAAM BOOM WITH CITADEL HONEY BUNNY |
|
Britannia |
Nature Shapes Britannia |
|
Cadbury Fuse |
Cadbury Fuse – Defeating Hunger one sweat at a time |
|
Cello |
Keeping It Cool… Even for the Birds |
|
Havells |
Havells Safteycha Deva |
|
Hindustan Unilever |
Where Faith Meets Innovation – At Mahakumbh 2025 |
|
Jubilant Foodworks pvt ltd |
Soup-er-Hero |
|
KFC |
Taste The Epic |
|
L’Oreal India |
The Floating Billboard |
|
Netflix |
Vinyl Masterpiece: Immersive Celebration of Chamkila’s Legacy |
|
Netflix |
Turning Screens, Streets & Stations into Storytellers: Khakee’s Disruptive Media Play |
|
Prime Video & Amazon MGM Studios |
BANDISH BANDITS X RAJASTHAN: A CULTURAL TAKEOVER |
|
PUMA |
PVMA: THE DISRUPTION THAT MADE THE NATION LOOK TWICE |
|
WARNER BROS. DISCOVERY, INC. |
Joker 2-Steps |
|
5. Innovative Use of Cinema |
|
|
Brand |
Title |
|
AirAsia |
AirAsia Cinematic Inflight Experience |
|
AMAZON PRIME VIDEO |
CITADEL HONEY BUNNY TAKES OVER GAIETY GALAXY |
|
KILL THE MOVIE BY DHARMA PRODUCTIONS |
COUNTDOWN TO KILL(THE MOVIE) |
|
6. Innovative Use of Radio |
|
|
Brand |
Title |
|
DRPPL |
Dharavi Diaries |
|
Kia Syros |
Kia Syros Radio City Takeover |
|
Muthoot Finance |
Sunheri Soch Season 3 – Aao Manayein Garv ka Parv |
|
Tata Salt |
Tata Salt: Rekindling the Iconic Jingle”Namak Ho Tata Ka” Legacy |
|
UltraTech Cement Limited |
Voices of Progress: UltraTech ‘s Nation-Building Story powered by innovation |
|
7. Innovative Use of Branded Content – Integration |
|
|
Brand |
Title |
|
Adani Group |
Empowering Ability of Specially Abled |
|
Adani Group |
Transforming a B2B Giant into a household name |
|
Amazon.in |
Bachchan to Basket: Turning TV Viewers into Amazon Shoppers |
|
Apollo Tyres |
Apollo Endumaxx #BharatKaSafar |
|
Ariel |
Share The Load |
|
Birla Opus Paints |
Har Kahani Ke Rang Birla Opus Ke Sang |
|
CADBURY 5STAR |
5Star x Bigg Boss |
|
Cadbury Celebrations |
Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
|
Cadbury Dairy Milk |
Celebrating First Coaches of Cricketing Legends with Cadbury Dairy Milk |
|
Chupa Chups |
Chupa Chups Danced Its Way into 24 Million Homes |
|
Domex |
Dual Screen Reality drives dividend for Domex |
|
GoIbibo |
Goibibo x Bigg Boss Tamil: Turning Reality TV into a Travel Movement |
|
Google Pixel |
LiverPool (Anfield) Awaits with Google Pixel |
|
Haier |
Game On: Haier QD Mini LED Levels Up with Playground |
|
Hyundai India |
Hyundai Co-presents – Kaun Banega Crorepati – 2024 |
|
Kia Seltos |
Kia Seltos 2.0 x Dance Deewane |
|
Kia Syros |
Kia Syros Launch on Masterchef India |
|
Kohler |
Kohler – Indian Idol Aha Telugu And Tamil |
|
Kohler |
Kohler – Sony Liv MDL Integration |
|
Limca |
Travel With Limca |
|
Mountain Dew |
Mountain Dew Uthao Hotseat Jaane Ka Mauka Pao |
|
Netflix India & Bhansali Music |
Heeramandi: The Diamond Bazaar x Miss World 2024 |
|
Nivea Soft |
NIVEA SOFT – #FreshDrishtikon |
|
Philips |
Philips x KBC Content Integration |
|
Rin Liquid |
Bhagyalakshmi wears the same Blue Rin Liquid Saree for a 100 Episodes |
|
Royal Enfield |
Evolution of Hunter 350 |
|
Samsung Fold 6 & Samsung S24/25Ultra |
Samsung mobile – AI News Partnership |
|
Samsung Galaxy S25 Ultra |
India’s favourite couple becomes a throuple |
|
Samsung India |
Newsroom is the News |
|
Samsung India |
Launch with a punch(ayat) |
|
SWIGGY INSTAMART |
SHOP WHAT YOU WATCH: A First-of-its-Kind Content-Commerce Innovation |
|
Tanishq |
Beyond the Break: Tanishq’s Content Integration Redefines Bridal Jewellery Marketing |
|
TVS Raider |
Breaking Barriers- TVS Raider Bike Reporter |
|
UPI |
“Con” Nahi Banega Crorepati: Blending Brand with Truth |
|
Veeba |
How we got India to’Dip’ |
|
Zupee |
Zupee x KBC Ghar Baithe Jeeto |
|
8. Innovative Use of Branded Content – Creation |
|
|
Brand |
Title |
|
Asian Paints Neo Bharat |
Pragati Ke Rang: Reaching Hearts, Not Just Homes |
|
Cadbury 5Star |
Squid Game: A 5Star Challenge |
|
Castrol POWER1 |
India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
|
Hyundai Motor India Ltd. |
Samarth by Hyundai – In partnership with NDTV |
|
Hyundai Motor India Ltd. |
Hyundai X Mans World – The Drive Within |
|
Jameson Ginger Ale |
Memoirs of Jameson: the non-serious guide to owing counterculture |
|
JoyAlukkas |
Brides Today X JoyAlukkas – Beyond the Vows |
|
KitKat India |
Snap In Half |
|
L’Oréal Professionnel |
From Backstage to Spotlight: How L’Oréal Professionnel Turned Hairdressers Into Stars with IHA’s Reality TV Revolution |
|
Mahindra Rise |
Mahindra SabCultures introduces India to Unparalleled Music, Unexplored Art, and Untold Stories. |
|
Prime Video & Amazon MGM Studios |
CALL ME BAE X INDIA TODAY |
|
Samsung India |
The Oldest City. Through the Eyes of the Latest Tech |
|
Volkswagen |
Making Waves: The VW x Red Bull Kerala Wake Surge |
|
9. Innovative Use of Digital Search SEO |
|
|
Brand |
Title |
|
AskNestle |
Connecting with India: How AskNestle Achieved 2X Growth with Vernacular Content and GenAI-Driven SEO Strategy |
|
Friends Adult Diapers |
India’s OG Adult Diaper Brand Goes Digital: How Friends Adult Diapers Scaled SEO the Vernacular Way |
|
Godrej Properties Limited |
Lost Traffic Post Google Rollout? Here’s How Godrej Properties Revived It in 90 Days |
|
Home Centre |
Beyond Rankings: Building Relevance, Resonance & Results with SEO |
|
MyNestle |
From Launch to Leadership: 2X Organic Growth with 93% Engagement Rate for MyNestlé, Nestlé’s D2C Platform |
|
Oasis Fertility |
From Low Visibility to 10x Growth: How SEO Delivered a Fertile Ground for Oasis |
|
Rio Pads |
Breaking the Flow: RIO Pads’SEO Surge through Content & Vernacular Precision |
|
10. Innovative Use of Paid Search |
|
|
Brand |
Title |
|
adidas |
adidas D2C Performance – Always on |
|
Axis Max Life Insurance |
Intent is the New Insight: Reimagining Search for Growth at Axis Max Life |
|
Beautiful Homes Painting Services |
From SOV to ROI: Paid Search as a Growth Engine for Asian Paints |
|
Bournvita |
Tayyari Jeet Ki : Rebuilding Trust, Keyword by Keyword |
|
Continental Coffee |
Continental Coffee: Brewing Connections, Across Every Corner of India |
|
Crompton |
Engineered for Intent: Crompton’s Search Precision |
|
Dell Technologies |
AI-Led Search Engineered Store Footfalls & 27% ROAS Growth |
|
Garnier |
Garnier’s Audience Optimization through Value Based Bidding |
|
Kellogg’s Muesli 12 in 1 |
Kellogg’s Muesli – Offshore fishing for a Power Packed breakfast |
|
Polycab India Limited |
Beyond Keywords : Polycab’s Persona-led & Insights Driven Paid Search Strategy |
|
Royal Enfield |
Festive Leads Surge: Powered by Data and Automation |
|
11. Innovative Use of Social Media |
|
|
Brand |
Title |
|
Airtel 5G Plus |
Airtel’s Mission: No More SPAM! |
|
Amazon Prime Video |
Slaying Social: Redefining Media Innovation with Call Me Bae |
|
Amazon Prime Video |
Double Tap. Double Genre. How Prime Video Turned Retargeting into a Storytelling Game |
|
Ariel |
Share The Load |
|
Bournvita |
Bournvita: Rebuilding Trust with the ‘Right Science’ |
|
Cadbury 5star |
Destroy Valentine’s Day: Cadbury 5Star’s Uncle Takeover |
|
Cadbury 5Star |
Cadbury 5Star: Make AI Mediocre Again |
|
Cadbury 5Star |
How Cadbury 5Star owned “Do Nothing” |
|
Cadbury Celebrations |
From Digital Wishes To Real Celebrations-Moving India Closer |
|
Cadbury Choclairs |
Cadbury Choclairs : Owning Halloween with a Spooky Sweet Treat |
|
Closeup |
Closeup Love Tunes |
|
Coca-Cola |
Coke Studio Your Stage Your Story |
|
Colgate Palmolive India |
Colgate’s Oral Health Movement: Leveraging WhatsApp for Nationwide Dental Awareness and Access |
|
Hellmann’s |
As’the Camera eats First’, Hellmann’s reveals a delicious surprise |
|
Hi-Perf |
Lamba Chalega: A Record-Breaking Ride with Hi-Perf |
|
iQOO (Vivo) |
Scroll. Swipe. Search. Sold Out: How Paid Social Became the Demand Engine for iQOO 13 |
|
KitKat India |
Snap In Half |
|
Kotak811 |
Scam Ka Siren – A Creator-Led Mission to Outsmart Online Fraud |
|
Kotak811 |
The CPAO Machine: Kotak811’s Data-Led Acquisition Model |
|
Lufthansa |
Milan Beyond the Map: #LufthansaMilanInsider |
|
Maruti Suzuki India Limited |
Time to go Swifting x YouTube Fan Fest |
|
Netflix |
Giggles Galore: Netflix’s Epic Adventure in Memeland |
|
Netflix |
Case Closed: The Genius Digital Moves Behind’Murder Mubarak |
|
Pepsi |
#AnyTime Pepsi Time |
|
Samsung |
Monster ki chaanbeen |
|
Samsung India |
Launch with a punch(ayat) |
|
SPOTIFY |
SPOTIFY – PAUSE INITIATIVE |
|
SPOTIFY |
Rap 91: India Ka Rap Scene Aage Badhaye with Spotify |
|
SPOTIFY |
SPOTIFY – NEELESH MISRA – YAADON KI MEHFIL |
|
SPRITE |
Cricket ka tha junoon, Sprite ne diya sukoon – #ThandRakh! |
|
Star India Private Limited |
Merging Two Powerhouses, Building a Super Brand: JioHotstar |
|
Sun Pharma Corporate |
Celebrating the Heroes Who Gift Second Chances |
|
Swiggy Food |
What a Delivery: Swiggy Turns IPL Scrolls into Orders |
|
Thums Up |
Jo Bhi Thunderwheels Chalega Super Toofani Banjayga |
|
Thums Up |
Toofani Tour |
|
Thums Up |
Utha Thums Up Jaga Toofan |
|
UltraTech |
Banega Toh Badhega India – Influencers of Progress |
|
12. Innovative Use of Digital Display |
|
|
Brand |
Title |
|
Amazon MX Player |
How Chidiya Udd Made Digital Display Unmissable |
|
Amazon Prime Video |
Tradition in 4K: Bandish Bandits Season 2 Reimagines Display for a Modern Audience |
|
Amazon Prime Video |
Fantasy Made Real: How Rings of Power Took Over Digital India |
|
Cadbury Celebrations |
From Digital Wishes To Real Celebrations-Moving India Closer |
|
Castrol EDGE |
The EDGE Dimension: Redefining Performance in 3D |
|
Colgate Palmolive India |
Colgate’s Personalized WhatsApp Smile Revolution – Oral Health Movement |
|
Colgate Palmolive India |
Colgate Purple in Pixels: Digital Display Campaign Shaping Oral Beauty |
|
GoIbibo |
Lighting Up Screens: Goibibo’s Festive Digital Disruption |
|
Indriya Jewellery |
Indriya Jewellery : Dil Se Display |
|
MEDANTA HOSPITAL |
Medanta Hypertension Zone |
|
MTV |
THE FRIGHT SWIPE |
|
MTV |
DHOKA IS JUST A PHONE CALL AWAY |
|
Myntra India Private Limited |
Big Fashion Festival |
|
Netflix |
Case Closed: The Genius Digital Moves Behind’Murder Mubarak |
|
New Saridon – Bayer Consumer Health |
Dynamic, Data-Driven, Disruptive: New Saridon’s Display Success Story |
|
Spotify |
Redefining Value in Streaming: Spotify India’s Record-Breaking Campaign Story |
|
SPRITE |
Cricket ka tha junoon, Sprite ne diya sukoon – #ThandRakh! |
|
Star India Private Limited |
Push Notification Se Drama Tak: Taaza Khabar Season 2 Ki Digital Kahani |
|
Star India Private Limited |
Never Be Caught Off Guard. Taaza Khabar Prepares You for What’s Next |
|
Star India Private Limited |
Merging Two Powerhouses, Building a Super Brand: JioHotstar |
|
Starbucks |
From Clicks to Cups |
|
Swiggy Food |
What a Delivery: Swiggy Turns Match Moments into Mealtime Orders |
|
SWIGGY INSTAMART |
Innovative, real-time display ads powered by weather data—delivering convenience when it mattered most |
|
Tata Motors Commercial Vehicles |
Tata Magic With Frodoh |
|
UltraTech |
Baat Ghar Ki – UltraTech Logos Ke Saath |
|
UltraTech Cement Limited |
From Clicks to Bricks: UltraTech’s AI-Powered Journey with India’s Home Builders |
|
Volkswagen |
PAAI Integration for Taigun – An industry first product innovation on Carwale |
|
13. Innovative Use of Mobile |
|
|
Brand |
Title |
|
Aditya Birla Sun Life Insurance |
Buddhe Hoke Kya Banoge? |
|
Bournvita |
Bournvita #DForDreams |
|
Britannia Bourbon |
Your Favorite Dessert Recipes – ‘Bourbon-AI-zed’ |
|
Britannia Croissant |
Croissant, Made Easy: How Britannia Turned Pronunciation into Play |
|
Cadbury 5Star |
Cadbury 5Star: Make AI Mediocre Again |
|
Cadbury Celebrations |
Creating Memories Never Clicked |
|
Colgate Palmolive India |
Bridging the Gap: Colgate’s Oral Health Movement Reaches Millions Through WhatsApp |
|
Domex |
Dual Screen Reality drives dividend for Domex |
|
GATSBY |
The Invisible Hack |
|
Google Gemini |
India”Prompt karo, aage bado” with Gemini |
|
Hindustan Unilever |
Knorr Korean Ramen – Dare to Slurp |
|
ICICI Prudential Mutual Funds |
The NFO That Broke the Mold: A Mixed Reality Triumph for ICICI Prudential AMC |
|
L’Oréal Professionnel |
Mobile-First Magic: How L’Oréal iNOA’s AR Filter Became India’s Go-To Hair Color Advisor |
|
Mahindra Thar Roxx |
The Sound of Thar: A WhatsApp Experience That ROXXed India |
|
MTV |
FEAR IN THEIR HANDS – A MOBILE HAUNTING |
|
Pediasure |
Supporting Growth, Building Futures: The PediaSure Story |
|
Samsung India |
Print that was a film |
|
SPRITE |
Bubbles of Laughter |
|
UltraTech |
Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
|
14. Innovative Use of Commerce |
|
|
Brand |
Title |
|
adidas |
adidas D2C Performance – Always on |
|
Bisleri |
From One-Time Orders to Lifelong Subscribers |
|
Cadbury Oreo |
Oreo Space Dunk: The World’s First Cookie To Take Indians Out Of This World! |
|
Continental Coffee |
Continental Coffee: Brewing Connections, Across Every Corner of India |
|
Google Pay |
Zepto’s holiday happiness, courtesy of Google Pay! |
|
Maggi |
SUNDAY MAGGI MASTI – Tailored Consumption Occasion on Q-Comm |
|
Maybelline New York |
Maybelline Lipstick Finder – Amazon |
|
Mondelez |
Turning First Party Data Mine in to Gold Mine |
|
Netflix |
From Cart to Cartel: A Surprise Drop That Stirred the City |
|
Pediasure |
PediaSure Driving Full Funnel Health Commerce |
|
Schweppes |
Schweppes- Born Social |
|
Skoda India |
Škoda x Zepto – India ka Khwab delivered in 10 minutes! |
|
Skoda India |
Best of Skoda |
|
Thums Up |
Toofani Biryani |
|
15. Innovative Use of Gaming |
|
|
Brand |
Title |
|
Cadbury Oreo |
Oreo x Pokémon: The First-Ever Cookie to Launch a Nationwide Gaming Hunt |
|
Dell Technologies |
Alienware Built Its Own Gaming Universe, Not Just Ads |
|
Domino’s |
Game On: Domino’s Authentic Integration into India’s Gaming Culture |
|
EZ Charge |
The Easy Drive Game |
|
Galaxy S25 Ultra |
#PlayGalaxy Cup |
|
Hindustan Unilever |
Knorr Korean Ramen – Dare to Slurp |
|
Hindustan Unilever |
Gaming- Rin, Wheel, Surf: How Housewives became the unexpected champions of mobile gaming |
|
Jal Jeevan Mission |
Jal Jeevan Yatra: A Mahakumbh Story |
|
16. Moment Marketing |
|
|
Brand |
Title |
|
Aditya Birla Group |
A LAUNCH FOR GOOD! |
|
Axis Max Life Insurance |
Double the Trust, Triple the Impact: The Axis Max Life Rebrand Story |
|
Cadbury 5Star |
Squid Game: A 5Star Challenge |
|
Cadbury 5star |
Destroy Valentine’s Day: Cadbury 5Star’s Uncle Takeover |
|
Cadbury Fuse |
Cadbury Fuse – Taking over Hunger with Bhookh Sticker |
|
Cadbury Oreo |
Oreo Pokémon x Coldplay: Turning India’s Biggest Moment into a Pop-culture Milestone |
|
Cathay Pacific |
Takeoff Takeover |
|
Centuary Mattresses |
Sleep Cooler, Perform Better |
|
Coca-Cola |
Halftime, Coke Time |
|
Colgate Palmolive India |
The Indian Sweets League: Turning Victory Bites into Brushing Nights |
|
Daawat |
Star in your Dream Ad with Chef Sanjeev Kapoor |
|
Dominos |
Slicing Through the Noise: Dominos Owning Hunger Moments with Timely Cravings |
|
Google Pay |
Zepto’s holiday happiness, courtesy of Google Pay! |
|
Havells India Ltd. |
Havells Coolest Hot Ad |
|
Hindustan Unilever |
Where Faith Meets Innovation – At Mahakumbh 2025 |
|
Hindustan Unilever |
First ever 100% recyclable Bus Shelter in the world |
|
Imperial Blue Packaged Drinking Water |
Imperial Blue ambushes Cricket with a Bouncing Proposal |
|
Iodex |
Iodex Masters Moment Marketing: Delivering Relief at the World’s Largest Gathering, Kumbh Mela |
|
Kansai Nerolac Paints Limited (Nerolac Paints) |
Nerolac Dukaan It Yourself (DIY your shop) |
|
Kitkat |
KitKat & Candy Crush joined forces to make breaks more delicious and rewarding than ever! |
|
Parle G |
Parle-G’s Genius 3 minute TVC challenging the tradition’Pratha’during Ganesh Festival |
|
Samsung India |
Power of cheer |
|
SARIDON WOMAN |
Saridon Woman’s Momentous Marketing Achievement: A Guinness World Record Success |
|
SPRITE |
Sprite O’Clock! |
|
Sun Pharma Corporate |
Turning Doctors’Day into a National Moment of Gratitude |
|
Swiggy Food |
What a Delivery: Swiggy Hijacks Cricket Moments in Real Time |
|
SWIGGY INSTAMART |
SWIGGY INSTAMART INSTALLED ONE OF ITS KIND MODAK DISPENSOR FOR GANESH CHATURTHI |
|
SWIGGY INSTAMART |
SWIGGY INSTAMART’S ‘INSTAMAUT’: A REAL-LIFE SQUID GAME TO DELIVER THRILLS IN 10 MINUTES |
|
THE COCA COLA COMPANY |
From Crowd to Connection: Coca-Cola’s Role in India’s Holiest Journey |
|
The Glenlivet Glassware |
Celebrating Fool’s Quotient on April Fool’s Day |
|
Vim |
Vim Ka Maha Kadhi Record |
|
17. Small Budget, Big Impact |
|
|
Brand |
Title |
|
Bajaj Electricals |
When Seva Became Strategy: A Heartfelt Impact on a Humble Budget |
|
Birla Opus Paints |
Har Kahani Ke Rang Birla Opus Ke Sang |
|
Bisleri |
New Model of Brand Love – When Product Becomes Media |
|
Bisleri |
Turning Habits Into Growth with ₹5 Lakh and Zero Paid Media |
|
Britannia |
Nature Shapes Britannia |
|
Bumble and Puma |
Bumble X Puma – Single’s Run |
|
Cadbury Fuse |
Live from the Sky: Fuse Fights Hunger at India’s Biggest Concert |
|
Cadbury Oreo |
Oreo History In The Baking |
|
Cathay Pacific |
Takeoff Takeover |
|
EZ Charge |
The Easy Drive Game |
|
GATSBY |
The Invisible hack |
|
Glucon-D |
Thakaan Gone Energy On |
|
Honda Motorcycle and Scooter India (HMSI) |
Honda Dry Thru |
|
Jameson Ginger Ale |
Memoirs of Jameson: the non-serious guide to owing counterculture |
|
Kansai Nerolac Paints Limited (Nerolac Paints) |
Nerolac Dukaan It Yourself (DIY your shop) |
|
KFC |
₹8K vs Aggregators: A Value Story Told Through Owned Media |
|
Mondelez India pvt ltd |
Oreo Ganpati: Modak Banva Ghari – Celebrating Imperfectly Perfect Playful Moments |
|
Pulse |
Pulse Ek, Avatar Anek |
|
PUMA |
PVMA: THE DISRUPTION THAT MADE THE NATION LOOK TWICE |
|
SARIDON WOMAN |
Empowering Women to Live Pain-Free Lives with Saridon Woman |
|
18. Sports Marketing |
|
|
Brand |
Title |
|
adidas |
adidas YouGotThis Cricket Championship Trophy |
|
ADITYA BIRLA CAPITAL LTD |
ABC Sports Marketing |
|
Aditya Birla Group |
Turning Every Four Into A FORCE FOR GOOD |
|
Aditya Birla Sun Life Insurance |
India, Ab Hadh Karde! |
|
Amazon MX Player |
Brotherhood, Brawls & Breakthroughs: Fisaddi Scores with Kabaddi |
|
Amazon MX Player |
India Prayed. Baba Delivered. Aashram S3 x Champions Trophy |
|
Birla Opus Paints |
Breaking Boundaries: A Masterstroke in Cricket |
|
Bisleri |
Replacing Cola with Water |
|
Bournvita |
Bournvita #DForDreams |
|
Cadbury Dairy Milk |
Cadbury #ThankYouFirstCoach |
|
Cadbury Oreo |
Oreo History In The Baking |
|
Castrol POWER1 |
India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
|
Coca-Cola |
Coke Studio Your Stage Your Story |
|
Coca-Cola |
Halftime, Coke Time |
|
Dream11 |
Team Se Bada Kuch Nai |
|
Dream11 |
India’s New Local Language |
|
Garnier Men |
From Stadium to Style : A Partnership with Mumbai Indians |
|
Imperial Blue Packaged Drinking Water |
Imperial Blue ambushes Cricket with a Bouncing Proposal |
|
JSW |
JSW X OLYMPICS – RUKNA NAHI HAI |
|
Rupay |
Strapped for Victory: RuPay’s Sports Move |
|
Samsung India |
Power of cheer |
|
State Bank of India |
Think Sports, Think SBI: From Legacy to MVP |
|
Swiggy Food |
What a Delivery: Swiggy Turns Cricket Fever into Food Cravings |
|
Thums Up |
Toofani Tour |
|
Thums Up |
Utha Thums Up Jaga Toofan |
|
19. Micro Marketing |
|
|
Brand |
Title |
|
Britannia Industries |
Parvarish Ki Baat Pankaj Tripathi Ke Saath |
|
Castrol CRB Turbomax |
Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
|
Colors Marathi |
From #3 To #2 In 30 Days – The Power of Going Local |
|
Garnier Hair Color |
The Garnier Color Car Carnival |
|
Havells India Ltd. |
Havells Coolest Hot Ad |
|
Kansai Nerolac Paints Limited (Nerolac Paints) |
Nerolac Dukaan It Yourself (DIY your shop) |
|
MAAZA |
Maaza Grand Pujo Parikrama |
|
Mondelez India pvt ltd |
Oreo Ganpati: Modak Banva Ghari – Celebrating Imperfectly Perfect Playful Moments |
|
Mondelez India pvt ltd |
Pookalams made Playful with Oreo #OreoOruPookalam |
|
Moti |
Making traditions trend |
|
Netflix |
From Cart to Cartel: A Surprise Drop That Stirred the City |
|
Redbus India private Limited |
Cracking the Code: How redBus Captured Untapped Potential in Madhya Pradesh |
|
Sensodyne |
Where Micro Targeting Met Meaningful Storytelling |
|
SPOTIFY |
Spotify WYNK Campaign |
|
Surf Excel |
Surf Excel Bags Utility and Innovation at Maha Kumbh |
|
Swiggy Food |
Driving Hyperlocal Success – Swiggy’s Chhole Bhature Campaign in Delhi NCR |
|
SWIGGY INSTAMART |
SWIGGY INSTAMART INSTALLED ONE OF ITS KIND MODAK DISPENSOR FOR GANESH CHATHTURTHI |
|
THE COCA COLA COMPANY |
From Crowd to Connection: Coca-Cola’s Role in India’s Holiest Journey |
|
UBER |
UBER – Stand Up For Safety |
|
Ujala Supreme |
The Wristbands of Suraksha |
|
UltraTech Cement |
UltraTech’s Rural Revolution: Yashasvi Sarpanch |
|
UltraTech Cement Limited |
UltraTech Cement | Vote Karega Toh Mazboot Banega India |
|
UPI |
Micro Moments. Major Safety. Powered by UPI |
|
Vivo Mobile India Pvt Ltd |
Vivo Switch Off |
|
20. Innovative use of integrated media |
|
|
Brand |
Title |
|
adidas |
adidas YouGotThis T20 World Cup |
|
adidas |
adidas YouGotThis Cricket Championship Trophy |
|
Aditya Birla Group |
“A Force for Good: ABG Unites Purpose and Platforms to Inspire a Nation” |
|
Aditya Birla Sun Life Insurance |
India, Ab Hadh Karde! |
|
ADITYA BIRLA SUNLIFE INSURANCE |
BOODHE HOKE KYA BANOGE? |
|
Amazon Prime Video |
THE MISSING ELEPHANTS: AMAZON PRIME VIDEO’S INTEGRATED CALL FOR CONSERVATION |
|
Amazon Prime Video |
All Eyes on Phulera: Panchayat’s Seamless Multi-Media Rollout |
|
Ariel |
Share The Load |
|
Axis Max Life Insurance |
Two Brands. One Promise. Double the Bharosa. |
|
Birla Opus Paints |
A Magnum Opus Launch |
|
Bisleri |
Replacing Cola with Water |
|
Cadbury 5star |
Destroy Valentine’s Day: Cadbury 5Star’s Uncle Takeover |
|
Cadbury Celebrations |
Creating Memories Never Clicked with AI |
|
Cadbury Dairy Milk |
Cadbury #ThankYouFirstCoach |
|
Cadbury Oreo |
Oreo Space Dunk: The World’s First Cookie To Take Indians Out Of This World! |
|
Cadbury Silk |
Expressing love with Cadbury Silk |
|
Castrol CRB Turbomax |
Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
|
Center Fruit |
Center Fruit-“Kaisi Jeebh Laplapaayi” |
|
Coca-Cola |
Coke Studio Your Stage Your Story |
|
Coca-Cola |
Halftime, Coke Time |
|
Colgate Palmolive India |
Colgate’s Integrated Strategy Creates a National Health Movement by Reaching Millions |
|
Confirm Ticket Online Solutions Pvt Ltd |
Confirm Tkt to IPL |
|
Disney Cruise |
An Integrated Campaign That Sailed Ahead With The Most Magical Media Mix |
|
Dove |
Beauty Test Stops With Me |
|
Godrej Appliances |
WoodFinish That Wooed People – Literally |
|
Indriya Jewellery |
Indriya Jewellery: Because Her Heart Wanted More |
|
Jio Cinema |
A Nation in Sync: How Integrated Media Made IPL Unmissable |
|
Jio Cinema |
Unified Strategy, Unparalleled Results: The Olympics 2024 Breakthrough |
|
Kellogg’s Muesli 12 in 1 |
Kellogg’s Muesli – Offshore fishing for a Power Packed breakfast |
|
MTV |
THE DARK AD |
|
Nivea Soft |
NIVEA SOFT – #FreshDrishtikon |
|
OPPO India |
From Reality TV to Digital Dominance: The OPPO F27 Pro+ Launch |
|
P&G Gillette |
Gillette’s Razor-sharp pitch to cricket lovers that led to 40% growth in business |
|
PAMPERS PANTS |
Kunji Karuthal – Pampers Promise to New Moms |
|
Philips |
Philips Festive Integrated Airfryer Campaign |
|
Seagram’s Royal Stag packaged Drinking Water |
Boombox 2.0: Creating a custom Sonic Experience for Generation large |
|
Sensodyne |
Educate. Empower. Execute: Redefining Oral Health Through Integrated Innovation |
|
SOFY |
SOFY- Hum Aage Aage, Duniya Peeche Peeche |
|
Spotify |
Play Your Part |
|
SPRITE |
Bubbles of Laughter |
|
Sunlight |
Sphere of Sunlight |
|
Tata Salt |
Tata Salt: Rekindling the Iconic Jingle”Namak Ho Tata Ka” Legacy |
|
Thums Up |
Jo Bhi Thunderwheels Chalega Super Toofani Banjayga |
|
Thums Up |
Toofani Biryani |
|
UltraTech |
Baat Ghar Ki – UltraTech Logos Ke Saath |
|
UltraTech Cement |
Banega Toh Badhega India: Building Beyond Structures: UltraTech’s Butterfly Effect on India’s Progress |
|
Vim |
Vim Ka Maha Kadhi Record |
|
|
WhatsApp: Privacy Unlocked and Conversations secured! |
|
21. Cause Marketing |
|
|
Brand |
Title |
|
Adani Group |
Empowering Ability of Specially Abled |
|
Aditya Birla Group |
“From Screens to Streets: ABG’s Media-Led Mission for a Better Tomorrow” |
|
Amazon Prime Video |
THE MISSING ELEPHANTS: AMAZON PRIME VIDEO’S INTEGRATED CALL FOR CONSERVATION |
|
Bajaj Electricals |
From Heat to Heart: Bajaj’s Cause-Driven Impact at India’s Holiest Gathering |
|
Colgate Palmolive India |
Beyond Brushing: Campaign to Redefine Oral Health in India |
|
Flex Forward – Boards of Change |
From Canvas to Cause. From Ads to Action. OOH Industry’s 1st Green Initiative. |
|
Garnier |
Garnier – Towards Greener Tomorrow |
|
Honda Motorcycle and Scooter India (HMSI) |
Honda Dry Thru |
|
India Gate Basmati Rice |
India Gate : Grains of Hope |
|
Maybelline New York |
Raise Your Hand, You’re Not Alone – Let’s Be Brave Together |
|
P&G Shiksha |
#StandUpForTheLearningGap – A thumb stopping initiative to bridge the learning gap |
|
Saffola |
Saffola’s #StepUpForYourHeart Challenge with Ronit Roy on World Heart Day |
|
Samsung India |
Solve For Tomorrow | A national education and innovation competition |
|
Spotify |
From Beats to Ballots: Spotify empowering Youth |
|
Sun Pharma Corporate |
Some Heroes Don’t Wear Capes, They Save Lives |
|
Tata Salt |
Inclusivity in Every Beat: Tata Salt’s Jingle Reimagined for All |
|
UltraTech Cement Limited |
UltraTech CEMENTING DEMOCRACY: Vote Karega Toh Mazboot Banega India |
|
22. Innovative Use of Data & Analytics |
|
|
Brand |
Title |
|
Airtel Xstream Fiber |
Quantifying Success for Media Excellence: Airtel EmQuiSync |
|
Amazon India |
The Science of Joy: How Amazon Used Data to Celebrate India’s Diverse Festive Spirit |
|
Angel One |
GrowthIQ – Delivering Game-changing Growth |
|
Angel One |
Angel One’s F1RST Revolution |
|
Cathay Pacific |
Takeoff Takeover |
|
iQOO (Vivo) |
Turning Data Into Demand: The iQOO Z9s Launch Playbook |
|
iQOO (Vivo) |
Reverse-Engineered to #1: The Analytics Playbook Behind iQOO 13’s Market Surge |
|
Kotak811 |
Kotak811’s Cloud Leap: Transforming Data Chaos into Marketing Intelligence |
|
Mahindra and Mahindra |
Performance Forecaster – A cutting-edge tool for planning on television impact properties decoding viewership dynamics, delivering unerring precision, and maximizing ROI through data-driven strategies. |
|
Mahindra and Mahindra |
FutureVerse – Focusing on the Future Through the Prism of Culture |
|
Mondelez |
Turning First Party Data Mine in to Gold Mine |
|
Mondelez India |
Using First-Party Data SMARTly to Drive Business Impact |
|
Skoda India |
Best of Skoda |
|
Star Sports |
Targeting Beyond Boundaries: Data-Enabled Precision Targeting in World Cup 2024 |
|
Swiggy Food |
Swiggy IPL 2024 – ADH Studies |
|
Swiggy Food |
Turning First-Party Data into a Retention Engine |
|
The Coca Cola Company |
Empowering TCCC to Lead the Future Through the power of Data |
|
UltraTech Cement Limited |
UltraTech Cementing Democracy: Vote Karega Toh Mazboot Banega India |
|
Wakefit |
Tracking the Invisible: How Wakefit Engineered a Multi-Touch Attribution Model with Privacy-Safe Data |
|
23. Innovative Use of Emerging Technology |
|
|
Brand |
Title |
|
Aditya Birla Sun Life Insurance |
Buddhe Hoke Kya Banoge? |
|
Amazon Prime Video |
WhatsApp Se Bhaukaal Tak: Mirzapur S3’s AI-Led Journey of Fan Immersion |
|
Britannia Bourbon |
Your Favorite Dessert Recipes – ‘Bourbon-AI-zed’ |
|
Cadbury Celebrations |
Creating Memories Never Clicked with AI |
|
Colgate Palmolive India |
AI Meets Accessibility: Colgate’s WhatsApp Campaign Transforms Oral Health in India |
|
Ensure Diabetic Care |
Precision in Every Impression: EDC’s Cross-Platform Innovation to Eliminate Media Wastage |
|
Havells India Ltd. |
Havells Coolest Hot Ad |
|
Hero MotoCorp |
Driving Hero’s Festive Campaign Success: Leveraging Data Clean Rooms to Achieve a 60x ROI in Offline Sales through Enhanced Branding Impact |
|
Hindustan Unilever |
Knorr Korean Ramen – Dare to Slurp |
|
Hindustan Unilever |
First ever 100% recyclable Bus Shelter in the world |
|
Indriya Jewellery |
Indriya Jewellery: Powered by Emotion, Lit by Voice |
|
Maruti Suzuki Swift |
Augmenting Reality, Accelerating Impact: Swift’s AR-Powered Launch |
|
Netflix |
Case Closed: The Genius Digital Moves Behind’Murder Mubarak |
|
Nivea Soft |
NIVEA SOFT – #FreshDrishtikon |
|
NPCI Corporate |
NPCI Salutes India’s Digital Payment Revolution on Republic Day |
|
P&G Shiksha |
#StandUpForTheLearningGap – Creating a TECHtonic impact on society with 696% increase in positive sentiment |
|
Royal Enfield |
Smart Signals, Sharper Impact : CDP-Led Marketing Evolution |
|
Star Sports |
Catch ’em Young: Motivating a New Generation for Kabaddi |
|
Sunsilk |
Sunsilk Shine Stars: Unleashing the Fame Monster |
|
UltraTech |
Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
|
UltraTech Cement Limited |
From Clicks to Bricks: UltraTech’s AI-ML Powered Journey with India’s Home Builders |
|
UltraTech Cement Limited |
Voices of Progress: UltraTech’s Tech-Driven Transformation of Nation-Building |
|
UPI |
Building trust in Digital payments at Maha Kumbh 2025′ |
|
24. Innovative Use of Integrated Media |
|
|
Brand |
Title |
|
Grameenphone |
Bondhu Bojhe Amake |
|
Grameenphone |
Internet-er Duniya Shobar |
|
NESCAFÉ |
Nescafe Coffee Day |
|
STILL PRINT |
|
|
01A: Still Print- FMCG: Foods & Beverages |
|
|
Brand |
Title / Caption |
| Flipkart Minutes | Wipe This Ad |
| Happydent White | Keeps apart |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| Lay’s | Ways to Lay’s |
| Pepsi | Anytime |
|
01B: Still Print-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| AIS | Silent Letters – Debt |
| AIS | Silent Letters – Receipt |
| AIS | Silent Letters – Iron |
| Flipkart Minutes | Wipe This Print Ad |
| MyMuse | Designed to Find the Right Spot |
| Skybags | Trailbags |
| Zlade Ballistic | Balls |
|
01C: Still Print-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| AIS | Noise Bandra |
| AIS | Noise Bangalore |
| AIS | Silent Letters – Iron |
| AIS | Silent Letters – Receipt |
| AIS | Silent Letters – Debt |
| Flipkart Minutes | Wipe This Print Ad |
| Sleepwell | World Sleep Day |
|
01D: Still Print-Automotive |
|
|
Brand |
Title / Caption |
| Vespa | VespaCities |
|
01F: Still Print-Retail |
|
|
Brand |
Title / Caption |
| Flipkart Minutes | Wipe This Print Ad |
|
01G: Still Print-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Manifest | Phone vs Camera – The Chaos |
| Manifest | Phone vs Camera – The Dance |
| Manifest | Phone vs Camera – Acccordian Man |
| Manifest | Phone vs Camera – Glass |
| Manifest | Phone vs Camera – The Begger |
| Manifest | Phone vs Camera – People |
| Manifest | Phone vs Camera – The Rains |
| Mumbai Press Club | Write for Rights |
| The Times Of India | Ink of Democracy |
|
01H: Still Print-Public Service |
|
|
Brand |
Title / Caption |
| The Times Of India | Ink of Democracy |
|
01I: STILL CRAFT-Copywriting |
|
|
Brand |
Title / Caption |
| AIS | Open Windows Traffic |
| AIS | Open Windows Construction |
| AIS | Open Windows People |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| IKEA | Billy Billy Billboards |
| Muktaa Charitable Foundation | The Suicide Note That Saved Lives. |
| Mumbai Press Club | Write for Rights |
| Reliance Azorte | Your Safe Space |
| Zlade Ballistic | Men love their balls |
| AIS | Silent Letters – Iron |
|
01J: STILL CRAFT-Art Direction |
|
|
Brand |
Title / Caption |
| AIS | Silent Letters – Debt |
| AIS | Silent Letters – Receipt |
| Asian Paints – Royale Glitz | Tribute to Gujarat – Special Edition Pack |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Buckaroo | Fit My Feet |
| Central Railways | Lucky Yatra |
| Cornitos | Crusties Corny Comics |
| Flipkart Minutes | Wipe This Ad |
| Happydent White | Keeps apart |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| IKEA | The Sleep Portraits |
| Manifest | Phone vs Camera |
| MyMuse | Designed to Find the Right Spot |
| NACHIKETA SCHOOLS | NACHIKETA- STORY BROCHURE |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Oreo | History in the Baking |
| Saguna Baug – Agro Tourism Farm | LEGACY OF HABITAT SAGUNA BAUG |
| Sebamed | Skin Deep |
| Tata Tea Gold | Tata Tea Gold Durga Puja Festive Packaging |
| The Times Of India | Ink of Democracy |
|
01K: STILL CRAFT-Photography |
|
|
Brand |
Title / Caption |
| Manifest | Phone vs Camera |
| Reliance Azorte | Your Safe Space |
| Sebamed | Skin Deep |
|
01L: STILL CRAFT-Illustration |
|
|
Brand |
Title / Caption |
| AIS | Noise |
| Ananda Bazar Patrika Desh Magazine | Desh Pujobarshiki Campaign |
| Asian Paints – Royale Glitz | Tribute to Gujarat – Special Edition Pack |
| Buckaroo | Fit My Feet |
| Cornitos | Crusties Corny Comics |
| kala ghoda association | KALA GHODA ARTS FESTIVAL SILVER JUBILEE EDITION |
| Mumbai Indians | Deck Of Dreams |
| NACHIKETA SCHOOLS | NACHIKETA- STORY BROCHURE |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Oreo | History in the Baking |
| PVR INOX CINEMAS | PVR INOX CALENDAR 2025 |
| Skybags | Trailbags |
| Us Nomads Cafe | Us Nomads Cafe- Posters |
|
01M: STILL CRAFT-Typography |
|
|
Brand |
Title / Caption |
| Central Railway | Lucky Yatra |
| Hyundai | Sounds of India |
| Vespa | VespaCities |
|
STILL DIGITAL |
|
|
02A: STILL DIGITAL-FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| Dipsy India | Take a Dip |
| KitKat India | One Image, Many Interruptions |
|
02B: STILL DIGITAL-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| AIS | Silent Letters – Iron |
| AIS | Silent Letters – Receipt |
| AIS | Silent Letters – Debt |
| Durex | Durex Moment Marketing |
| Durex | Durex Moment Marketing – Coldplay |
| Sebamed | Skin Deep |
| Skybags | Trailbags |
| UOMO Men’s Grooming | Outplay the sun – Tennis |
| UOMO Men’s Grooming | Outplay the sun – Beach volleyball |
| UOMO Men’s Grooming | Outplay the sun – Basketball |
|
02C: STILL DIGITAL-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| AIS | Silent Letters – Debt |
| AIS | Silent Letters – Receipt |
| AIS | Silent Letters – Iron |
|
02D: STILL DIGITAL-Automotive |
|
|
Brand |
Title / Caption |
| Vespa | VespaCities |
|
02E: STILL DIGITAL-Services |
|
|
Brand |
Title / Caption |
| Apollo 24/7 | THE SYMPTOM SCALE (Cough) |
| Apollo 24/7 | THE SYMPTOM SCALE (Wound) |
| Apollo 24/7 | THE SYMPTOM SCALE (Rash) |
|
02F: STILL DIGITAL-Retail |
|
|
Brand |
Title / Caption |
| Yatra | Kilimanjaro |
| Yatra | Australia |
| Yatra | USA |
|
02G: STILL DIGITAL-Use of Copywriting in any digital form |
|
|
Brand |
Title / Caption |
| Dipsy India | Take a Dip |
| Durex | Durex Day 6/9 |
| Durex | Durex Moment Marketing – Coldplay |
| Fevicol | Friendship Band Nahi, Friendship Bond! |
| Filter | Ish watch emailer |
| Isya | #SpotifyWrapped Cosmetology Version |
| Reliance Azorte | Your Safe Space |
|
02H: STILL DIGITAL-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Manifest | Phone vs Camera – The Rains |
| Manifest | Phone vs Camera – People |
| Manifest | Phone vs Camera – The Begger |
| Manifest | Phone vs Camera – Glass |
| Manifest | Phone vs Camera – Acccordian Man |
| Manifest | Phone vs Camera – The Dance |
| Manifest | Phone vs Camera – The Chaos |
| SARATHY | Gear up for a safer New Year |
| Tata Group | 100 years of Bombay House |
|
AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration) |
|
|
03A: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| COCA-COLA | COCA-COLA HALFTIME |
| Dominos | Respect the moment – College |
| Dominos | Respect the moment – Parking |
| Flipkart Minutes | Flipkart Minutes |
| KitKat India | Break Par Sirf Break |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Limca | Lime ‘n’ Lemoni – Limca |
| Nescafe | Nescafe Gold-Make your world |
| Sting Energy | Sting 250 ml. Fully Electric Campaign |
| Sting Energy | Sting Energy Everywhere Campaign |
| Wok Tok By Veeba | Chinese, par apne style se |
|
03B: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| Adidas | You Got This |
| Birla Opus Paints | Opus: Naye Zamane Ka Naya Paint – Economy |
| Birla Opus Paints | Opus: Naye Zamane Ka Naya Paint – Exteriors |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Flipkart Minutes | Flipkart Minutes |
| Jaquar | Singer |
| Jaquar | Footsie |
| Jaquar | Fingertips |
|
03C: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| Finolex | Fans |
| Finolex | LED |
| Finolex | Smart Door Locks |
| Finolex | Wires |
| Flipkart Internet Pvt. Ltd | Customer Value Proposition Campaign |
| Flipkart Minutes | Flipkart Minutes X Samsung S24 Series |
| Flipkart Minutes | Flipkart Minutes |
|
03E: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-Services |
|
|
Brand |
Title / Caption |
| ACKO | Health Insurance Ki Subha Ho Gayi Mamu |
| AirAsia | The Great Indian Fufaji |
| Bandhan Life | Sirf Life Nahi, Bandhan Life Fireman |
| Dream11 | Aapki Team Mein Kaun- Bhatawadekar |
| Dream11 | Aapki Team Mein Kaun- Strategy |
| Dream11 | Aapki Team Mein Kaun- Channa Mereya |
| Dream11 | Aapki Team Mein Kaun- Rapid Fire |
| Dream11 | Aapki Team Mein Kaun- Pitch |
| Dream11 | Aapki Team Mein Kaun- Thugs |
| Goibibo | Don’t Be Stupid ft Rishabh Pant & Sunil Gavaskar |
| Rapido | Bus |
| Rapido | Puddle |
| Rapido | Robber |
| Rapido | Auto |
| Uber India | Boomer in an Uber |
| Uber India | Ride like a Hyderabaddie vs Bengaluru |
| UPI | Direction |
|
03F: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-Retail |
|
|
Brand |
Title / Caption |
| COCA-COLA | COCA-COLA HALFTIME |
| Flipkart | Minutes |
| Flipkart | Big Sale of Small Things |
| Flipkart Internet Pvt. Ltd | Customer Value Proposition Campaign |
| Flipkart Minutes | Flipkart Minutes X Silk – Valentine’s day |
| Flipkart Minutes | Flipkart Minutes Launch |
|
03G: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Bangur Cement | Vote Solid, Desh Solid |
| Battlegrounds Mobile india | Kutty Gangster – Thoda Time Thoda BGMI |
| Battlegrounds Mobile india | Balloon – Thoda Time Thoda BGMI |
| COCA-COLA | COCA-COLA HALFTIME |
| Jaquar | Footsie |
| Jaquar | Singer |
| Spotify India | Spotify Mix – Made For You Romantic Mix |
| Spotify India | Spotify Mix – Made For You Studying Mix |
| Spotify India | Spotify Mix – Made For You Midnight Mix |
| Spotify India | Spotify – Music Magic Hai Sound of Unity |
| Spotify India | Spotify – Music Magic Hai Let’s Hit Rewind |
| Spotify India | Spotify – Music Magic Hai Dad’s Got the Grooves! |
| The Times of India | In with the news, Out with the noise |
|
03H: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)-Public Service |
|
|
Brand |
Title / Caption |
| Lay’s | Drops of Joy |
|
AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) |
|
|
04A: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| Chitale Bandhu | Chaha Bakarwadi aani Toh |
| COCA-COLA | COCA-COLA HALFTIME |
| COCA-COLA | COCA-COLA HALFTIME FOR EVERYONE |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Nescafe | Nescafe Classic |
| Parle-G | Parle-G Teacher’s Day Film |
| Quaker | Bowl of Growth |
| Snickers | Hungal Driving School |
| Wok Tok By Veeba | Chinese, par apne style se |
|
04B: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| Jaquar | Singer |
| Jaquar | Footsie |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| P&G Whisper | Early Periods |
| Pentonic | #Herstory GANDHI |
| Pentonic | #Herstory NEHRU |
| Pentonic | #Herstory PATEL |
| STAR CEMENT | Power Flowers |
| Stayfree | Talk to your Sons |
|
04C: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| AIS | Summer |
| Dorset | Dog |
| Dorset | Father & Son |
| Finolex | Wires |
| Finolex Pipes and Fittings | We All Can |
| Havells India Ltd. | The Coolest Hot Ad |
| Luminous Solar | Coaching Sir |
| Samsung India | Launch with a Punch(ayat) |
| Samsung India | Power of Cheer |
|
04D: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-Automotive |
|
|
Brand |
Title / Caption |
| Mahindra Tractors | Desh Ki Shakti |
| SHELL | THE PITSTOP |
| TATA.ev | Women’s Day |
|
04E: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-Services |
|
|
Brand |
Title / Caption |
| ACKO | Tailor Test |
| Aditya Birla Capital Limited | Aditya Birla Capital – SIP Simran |
| Air India | Safety Mudras |
| Bandhan Bank | Maa Toh Maa Hai |
| Bandhan Life | Maa ki Udaan, Bandhan Se Mother’s Day Campaign |
| Battlegrounds Mobile India | DoomTroopers |
| Dream11 | Aapki Team Mein Kaun- The Party |
| Flywire India | The Empty Nest |
| HDFC ERGO | HDFC ERGO Love All |
| redBus India Private Limited | Dil Ki Patri |
| Uber India | Boomer in an Uber |
| UTI Mutual Fund | MAAF Kar |
| Zupee | Sadiyon Se India Ka Apna Game |
|
04F: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-Retail |
|
|
Brand |
Title / Caption |
| McDonald’s India | The Loudest burger |
|
04G: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Adani Group | Pehle Pankha Aayega, Phir Bijli Aayegi |
| Bandhan Bank | Maa Toh Maa Hai |
| Dorset | Dog |
| Dorset | Father & Son |
| Jaquar | Footsie |
| Jaquar | Singer |
| Jeep India | Final Trail |
| NavBharat Times | Zoya Lobo-Pragati Ka Partner film |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| P&G Shiksha | Stand Up For Learning Gap |
| P&G Whisper | Early Periods |
| Tanishq Jewellery | Rivaah by Tanishq |
|
04H: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)-Public Service |
|
|
Brand |
Title / Caption |
| Prega News | International Women’s Day #SheCanCarryBoth |
| Quaker | Bowl of Growth |
| Robin Hood Army | Pack One For Pintu |
| Tata Trusts | Gaanth Pe Dhyan |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
AUDIO |
|
|
05A: AUDIO- FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Freshpick | Rooster |
| Veeba | Roasted Sesame |
| Veeba | Hot & Sweet |
| Veeba | Caesar Dressing |
| Veeba | Sweet Onion |
|
05B: AUDIO-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| Abharan Jewellers | The Musical |
| Odomos | Clap |
| P&G Whisper | Period Song |
|
05C: AUDIO-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| AIS | Open Windows Traffic |
| AIS | Open Windows Construction |
| AIS | Open Windows People |
| AIS | Boss & Employee |
| AIS | Salon |
|
05E: AUDIO-Services |
|
|
Brand |
Title / Caption |
| Apollo 24/7 | News Anchor |
| Apollo 24/7 | Commentary |
| Apollo 24/7 | Pilot to ATC |
| Yatra | Veitnam |
| Yatra | Nicaragua |
| Yatra | Brazil |
|
05F: AUDIO-Retail |
|
|
Brand |
Title / Caption |
| Apollo 24/7 | Pilot to ATC |
| Apollo 24/7 | Commentary |
| Apollo 24/7 | News Anchor |
| Myntra | Vogueabulary |
|
05G: AUDIO-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Air India | Let’s MOGO |
| P&G Whisper | Period Song |
|
05H: AUDIO-Public Service |
|
|
Brand |
Title / Caption |
| Rotary Club Bangalore PC | Memory |
|
05I: AUDIO-Use of Music |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Abharan Jewellers | The Musical |
| Air India | Let’s MOGO |
| Birla Opus | Opus Launch: Duniya Ko Rang Do |
| COCA-COLA | COCA-COLA HALFTIME |
| Quaker | Bowl of Growth |
| Reckitt and News18 studios | Mission Swachhta Aur Paani |
| redBus India Private Limited | Sound of Nation |
| STAR CEMENT | Rain Stoppers |
|
05J: AUDIO-Sound Design |
|
|
Brand |
Title / Caption |
| Air India | Let’s MOGO |
| redBus India Private Limited | Sound of Nation |
| Shankh Sound Studio | The Sound Direction |
| STAR CEMENT | Power Flowers |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
05K: AUDIO-Script |
|
|
Brand |
Title / Caption |
| Apollo 24/7 | Prescriptions |
| Veeba | 39 Flavours of Sauces |
| Yatra | Travel Smooth |
|
05L: AUDIO-Casting & Performance |
|
|
Brand |
Title / Caption |
| Nexon Paints | SWEET-HATE, BITTER-SOFT, SCARY-SUGARY |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
| Yatra | Veitnam |
| Yatra | Brazil |
|
05M: AUDIO-Use of Radio or Audio as a Medium |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Shankh Sound Studio | The Sound Direction |
|
05N: AUDIO-Use of Audio Technology |
|
|
Brand |
Title / Caption |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
|
05O: AUDIO-Voice-Activation |
|
|
Brand |
Title / Caption |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Myntra | Vogueabulary |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
| P&G Shiksha | Alexa Stands Up For Learning Gap |
|
05P: AUDIO-Branded Content / Podcasts |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Durex | The Durex Podcast |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
05R: AUDIO-Audio Led Creativity |
|
|
Brand |
Title / Caption |
| Abharan Jewellers | The Musical |
| Air India | Let’s MOGO |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
| redBus India Private Limited | Sound of Nation |
| Shankh Sound Studio | The Sound Direction |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
OUT OF HOME (AMBIENT MEDIA) |
|
|
06A: OUT OF HOME (AMBIENT MEDIA)-FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| Britannia | Nature Shapes Britannia |
| Henlo Pet Nutrition | The Anatomy of Suffering |
|
06B: OUT OF HOME (AMBIENT MEDIA)-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| AZORTE | High-Street Fashion Brand for Gen Z |
| Buckaroo | Fit My Feet |
| Durex | Dilluminati Campaign |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| MyMuse | Designed To Find The Right Spot |
| Nexon Paints | SWEET-HATE, BITTER-SOFT, SCARY-SUGARY |
|
06C: OUT OF HOME (AMBIENT MEDIA)-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| AIS | Silent Letters Debt |
| AIS | Silent Letters Receipt |
| AIS | Silent Letters Iron |
| Havells India Ltd. | The Coolest Hot Ad |
| Nuvoco | Shree Ganesha |
|
06D: OUT OF HOME (AMBIENT MEDIA)-Automotive |
|
|
Brand |
Title / Caption |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
|
06E: OUT OF HOME (AMBIENT MEDIA)-Services |
|
|
Brand |
Title / Caption |
| Assana Colorectal and Gut Wellness Clinic | The truth about life is that shit happens everyday |
| Assana Colorectal and Gut Wellness Clinic | The number one clinic for your number two problems |
| Cathay Pacific | Takeoff Takeover |
| Central Railway | Lucky Yatra |
| ESAF Small Finance Bank | Dabba Savings Account |
| National Payments Corporation Of India | Anti Scam Shala |
|
06F: OUT OF HOME (AMBIENT MEDIA)-Retail |
|
|
Brand |
Title / Caption |
| AZORTE | YOUR SAFE SPACE: Highstreet Fashion for Gen Z |
| Buckaroo | Fit My Feet |
| Flipkart Minutes | Q Jumpers. |
| IKEA | Billy Billy Billboards |
| IKEA | The Sleep Portraits |
| IKEA | IKEA typing |
| McDonald’s West & South | Cosplay |
| Sebamed | Skin Deep |
| Us Nomads Cafe | Us Nomads Cafe- Posters |
|
06G: OUT OF HOME (AMBIENT MEDIA)-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Amazon Prime Video | Lauki hatao, Panchayat S3 date pao |
| Buckaroo | Fit My Feet |
| Crayons Advertising Ltd. | Creatively Independent Since 1986 |
| Durex | Rainbow Classrooms |
| Jaquar | Sustainable Before Fashionable – Okhla |
| Jaquar | Sustainable Before Fashionable – Manesar |
| Jaquar | Sustainable Before Fashionable – Bhiwadi |
| Manifest | Phone vs Camera – The Rains |
| Manifest | Phone vs Camera – People |
| Manifest | Phone vs Camera – Glass |
| Manifest | Phone vs Camera – The Chaos |
| Mumbai Press Club | Write for Rights |
| Nuvoco | Shree Ganesha |
| Spotify India | Spotify – Play Your Part, India |
|
06H: OUT OF HOME (AMBIENT MEDIA)-Public Service |
|
|
Brand |
Title / Caption |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
|
INTEGRATED |
|
|
07A: INTEGRATED-FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| COCA-COLA | COCA-COLA HALFTIME |
| KitKat India | BREAK FREE |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Lay’s | Farm Equal |
| Nourishing Farms | Integrated Campaign for FMCG Brand |
| Pepsi | Anytime |
| Sting Energy | Sting Energy’s Dart Campaign |
| Thums Up | Thums Up Toofani Biryani Hunt Season 2 |
|
07B: INTEGRATED-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| AIS | Silent letters |
| AZORTE | High-Street Fashion Brand for Gen Z |
| Birla Opus | Opus Launch: Duniya Ko Rang Do |
| CaratLane | CaratLane Postcards |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Nexon Paints | SWEET-HATE, BITTER-SOFT, SCARY-SUGARY |
| P&G Whisper | Period Science for Moms |
| Sebamed | Skin Deep |
|
07C: INTEGRATED-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| AIS | Open Windows |
| AIS | Silent letters |
| Flipkart Minutes | The Big Flipkart Minutes |
|
07D: INTEGRATED-Automotive |
|
|
Brand |
Title / Caption |
| Mahindra Electric Origin SUVs | Unlimit Love |
| MG Windsor EV | Live Business Class |
| Super Splendor XTEC | Thaat 69 Ke |
|
07E: INTEGRATED-Services |
|
|
Brand |
Title / Caption |
| Aditya Birla Sun Life Insurance | #BoodheHokeKyaBanoge |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| ESAF Small Finance Bank | Dabba Savings Account |
| HDFC ERGO | HDFC ERGO Love All |
| Lemonn | 360 |
| redBus | Timepass Skip Karo |
| redRail | redRail Loot |
|
07F: INTEGRATED-Retail |
|
|
Brand |
Title / Caption |
| COCA-COLA | COCA-COLA HALFTIME |
| McDonald’s West & South | Cosplay |
|
07G: INTEGRATED-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Amazon MX Player | Free Entertainment with No Strings Attached |
| MTV India | MTV Dark Scroll |
| NAVBHARAT TIMES | BARABARI KI BHASHA |
| Navneet Education Limited | Gyaan ke Ganesha – Turning Books Into Blessings |
| P&G Shiksha | Stand Up For Learning Gap |
| P&G Whisper | Period Science For MOMs |
| Tata Group | 100 years of Bombay House |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
| The Telegraph | Santanan Dehi Breaking The Bias 2024 |
| The Telegraph | #BreakTheStereotypes |
| The Times of India | In with the news, Out with the noise |
|
07H: INTEGRATED-Public Service |
|
|
Brand |
Title / Caption |
| Child Rights and You (CRY) | Girl Interrupted |
| Recykal | Mera Desh Meri Zimmedari |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
DIGITAL |
|
|
08Aa: DIGITAL-Websites / Microsites / Metaverse – Brand Website |
|
|
Brand |
Title / Caption |
| Reliance General Insurance | Pink Star Rating |
|
08Ab: DIGITAL-Websites / Microsites / Metaverse – Brand Microsite |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
| BGMI | How BGMI Made a Scam Ad to Expose Scam Ads |
| IKEA | Art of Posing |
|
08Ba: DIGITAL-Social Media (Co-Creation/Crowd sourcing/Community Building) |
|
|
Brand |
Title / Caption |
| Britannia Treat Croissant | Britannia Prashant (Croissant) |
| IKEA | Billy Billy Billboards |
| Dropped My Draft | |
| Oreo | Eat Oreo like a Superstar |
| redBus India Private Limited | Sound of Nation |
| Reliance General Insurance | Pink Star Rating |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
08Bb: DIGITAL-Social Media (Tools/ Applications) |
|
|
Brand |
Title / Caption |
| Myntra | Vogueabulary |
|
08Bc: DIGITAL- Social Media (Livestreams and Other Real Time Engagements) |
|
|
Brand |
Title / Caption |
| Burger King | Roast the Roast |
| Lay’s | Ways to Lay’s |
| Pepsi | Anytime |
| Samsung | From UX to AX |
| Samsung Galaxy S25 Ultra | #PlayGalaxy Cup |
| TVS Motor Company | Spot Zyada Win Zyada |
|
08Bd: DIGITAL-Integrated Social Media Campaign |
|
|
Brand |
Title / Caption |
| Amazon MX Player | Free Entertainment with No Strings Attached |
| Amazon MX Player | Jamnapaar Social Campaign |
| Axis Bank | Devanagari PIN |
| Fevicol | House of Fevicol: Brand Case Study |
| MTV India | Tucchh Vichhar |
| Pepsi | Anytime |
| redRail | redRail Loot |
| The Times of India | In with the news, Out with the noise |
|
08Da: DIGITAL-Digital Technology – Technology (Utility /Tool) |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
| Axis Bank | Sanskrit Password |
| CaratLane | CaratLane Postcards |
| Corona India | The Corona Sunset View |
| HDFC ERGO | Habit Of Life |
| redBus India Private Limited | Route to 47 |
| Reliance General Insurance | Pink Star Rating |
| VIM | Vim: Adds Rhythm in the routine |
|
08Db: DIGITAL-Digital Technology – Technology (Installations) |
|
|
Brand |
Title / Caption |
| Asian Paints | Milan Stambh : Divine Intersections |
| Cathay Pacific | Takeoff Takeover |
|
08Dc: DIGITAL-Digital Technology – Technology (Others) |
|
|
Brand |
Title / Caption |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
| Prayagraj Mela Authority | Mahakumbh Experience Centre |
| Prime Video | Mirzapur’s Success: GenAI, Storytelling & Drama! |
|
08Dd: DIGITAL-Digital Technology – Technology (Smart devices/voice assistants) |
|
|
Brand |
Title / Caption |
| MTV India | MTV Dark Scroll |
| P&G Shiksha | Alexa Stands Up For Learning Gap |
| VIM | Vim: Adds Rhythm in the routine |
|
08G: DIGITAL-Best in Innovations on OTTs or Content Platforms Branded content created exclusively for OTT platform |
|
|
Brand |
Title / Caption |
| Google India | House of Gemini |
| Thumsup | Thums Up Toofani Biryani Hunt Season 2 |
|
08H: DIGITAL-Best in Creator/Influencer Partnerships |
|
|
Brand |
Title / Caption |
| Amazon Prime Video | Premi Video |
| Britannia Treat Croissant | Britannia Prashant (Croissant) |
| Castrol EDGE | Making India’s OG influencer, SRK, vanish! |
| DBS Bank | DBS Sounds of Budget |
| Dove | Beauty Test Stops With Me |
| Duolingo | The Most Educational Collab |
| Google Android | The Season That Wasn’t |
| HDFC Bank | FinanciallyEverAfter |
| Dropped My Draft | |
| KitKat India | #SnapInHalf |
| Moti | Making Traditions Trend |
| NAVBHARAT TIMES | BARABARI KI BHASHA |
| P&G Whisper | Period Science For Moms |
| redRail | redRail Loot |
| Reliance General Insurance | Pink Star Rating |
| Relispray | #AapJeetienInjuriesNahi |
| Samsung India | Launch with a Punch(ayat) |
| SBI Card | Shahid’s Buzzing Itinerary |
| Sleepwell | Sleepwell Pro Nexa Cake |
| The Times of India | In with the news, Out with the noise |
| Uber India | Uber One |
| vivo | Xplore the Xtreme |
| Wakefit | Gaddagiri by Wakefit |
|
08I: DIGITAL-Best in Moment Marketing |
|
|
Brand |
Title / Caption |
| Amul | Olympics Campaign – #TasteOfLuckIndia |
| BGMI | How BGMI Made a Scam Ad to Expose Scam Ads |
| Britannia Treat Croissant | Britannia Prashant (Croissant) |
| Duolingo | DuoLipa |
| Durex | Durex Moment Marketing – Coldplay |
| Durex | Durex Moment Marketing |
| Goibibo | Don’t Be Stupid ft Rishabh Pant & Sunil Gavaskar |
| Heineken | Heineken Clink & Connect |
| Nuvoco | Shree Ganesha |
| Pepsi | Anytime – Integrated |
| Wakefit | Gaddagiri by Wakefit |
|
08J: DIGITAL-Best in Platform Innovation |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Alembic Pharmaceuticals Ltd | LullabAI |
| KitKat India | One Image, Many Interruptions |
| Myntra | Vogueabulary |
| redBus | Timepass Skip Karo |
| redBus India Private Limited | Sound of Nation |
| Spotify India | Spotify – Play Your Part, India |
|
08Ka: DIGITAL-Online only video (single, 15s) |
|
|
Brand |
Title / Caption |
| Durex | Durex Elevate Spray |
|
08Kb: DIGITAL-Online only video (single, 15s to 30s) |
|
|
Brand |
Title / Caption |
| Adidas | You Got This |
| Battlegrounds Mobile india | Kutty Gangster – Thoda Time Thoda BGMI |
| Battlegrounds Mobile india | Balloon – Thoda Time Thoda BGMI |
| Finolex | Finolex Wires |
| Finolex | Finolex Smart Door Locks |
| Finolex | Finolex LED |
| Finolex | Finolex Fans |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Rapido | Bus |
| Rapido | Puddle |
| Rapido | Robber |
| Rapido | Auto |
| Swiggy | Arriving now: Chawla?! |
| UPI | Direction |
| Wok Tok By Veeba | Chinese, par apne style se |
|
08Kc: DIGITAL-Online only video (single, 30s to 60s) |
|
|
Brand |
Title / Caption |
| BGMI | How BGMI Made a Scam Ad to Expose Scam Ads |
| COCA-COLA | COCA-COLA HALFTIME |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Finolex | Finolex Wires |
| Finolex | Finolex LED |
| Finolex | Finolex Fans |
| Finolex | Finolex Smart Door Locks |
| Flo Mattress | Alarm |
| Jaquar | Singer |
| McDonald’s India | The Loudest burger |
| NavBharat Times | Zoya – India’s First Transgender Photojournalist |
| Reliance General Insurance | Protection Ka All-Rounder |
| Swiggy India | Swiggy Group Ordering |
| UPI | Direction |
|
08Kd: DIGITAL-Online only video (single, above 60s) |
|
|
Brand |
Title / Caption |
|
BGMI |
Live the Battlegrounds |
| BGMI | Seriously Fun |
| Dream11 | Aapki Team Mein Kaun- The Party |
| IKEA | The Closet |
| Jaquar | Singer |
| KitKat India | One Image, Many Interruptions |
| Kurkure | Culinary – Chatpatein Se Sab Patein |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| P&G Shiksha | Stand Up For Learning Gap |
| P&G Whisper | Period Song |
| Recykal | Mera Desh Meri Zimmedari |
| Snickers | Hungal Driving School |
| STAR CEMENT | Power Flowers |
| Stayfree | Talk to your Sons |
| Sun Pharma – Making India Heart Strong | Make Her Heart Strong |
| Wok Tok By Veeba | Chinese, par apne style se |
|
08Ke: DIGITAL-Online only video (Campaign) |
|
|
Brand |
Title / Caption |
| AirAsia | The Great Indian Fufaji |
| Battlegrounds Mobile india | Thoda Time Thoda BGMI |
| Chhanv Foundation – Sheroes Hangout Cafe | Chhapaak – Acid Attack Survivor’s Version |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Finolex | Finolex Wires |
| HDFC Bank | Yeh Aapke Saath Bhi Ho Sakta Hai |
| Lemonn | Zero Rupaye ka Kharcha Duniya Bhar mein Charcha |
| Nutrica | Jaisa Ghar Waisa Cooking Oil |
| Sell on Amazon India | Dikhoge to Bikoge |
| Spotify India | Spotify Mix – Made For You Romantic Mix |
| Swiggy Instamart | Arriving now? Chawla! |
| Wakefit | Gaddagiri by Wakefit |
| WD-40 | 6-second solves |
|
08L: DIGITAL-Creative Use of Data |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari pin |
| Axis Bank | Sanskrit Password |
| Cathay Pacific | Takeoff Takeover |
| Corona India | The Corona Sunset View |
| Reliance General Insurance | Pink Star Rating |
| Swiggy | Arriving now: Chawla?! |
|
08M: DIGITAL-Use of AI |
|
|
Brand |
Title / Caption |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Prime Video | Mirzapur’s Success: GenAI, Storytelling & Drama! |
|
08N: DIGITAL CRAFT-UI / UX Design (App, Social Media) |
|
|
Brand |
Title / Caption |
| Reliance General Insurance | Pink Star Rating |
|
08O: DIGITAL CRAFT- Data/ Analytics |
|
|
Brand |
Title / Caption |
| Cathay Pacific | Takeoff Takeover |
| Reliance General Insurance | Pink Star Rating |
|
08P: DIGITAL CRAFT-Programming |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
|
08Q: DIGITAL CRAFT-Creative use of Video |
|
|
Brand |
Title / Caption |
| BGMI | How BGMI Made a Scam Ad to Expose Scam Ads |
| Dorset | Every door deserves a Dorset: Dog |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| KitKat India | One Image, Many Interruptions |
| Lemonn | Chak De |
| P&G Shiksha | Stand Up For Learning Gap |
| Spotify India | Spotify Mix – Made For You Studying Mix |
|
08R: DIGITAL CRAFT-Creative use of Animation |
|
|
Brand |
Title / Caption |
| Birla Opus Paints | Opus Launch: Duniya Ko Rang Do |
|
08S: DIGITAL CRAFT-Creative use of Copywriting |
|
|
Brand |
Title / Caption |
| Assana Colorectal and Gut Wellness Clinic | We treat all kinds of assholes |
| Cathay Pacific | Takeoff Takeover |
| Dream11 | Aapki Team Mein Kaun- The Party |
| Dream11 | Aapki Team Mein Kaun- Bhatawadekar |
| Dream11 | Aapki Team Mein Kaun- Thugs |
| Dream11 | Aapki Team Mein Kaun- Rapid Fire |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Manifest | Phone vs Camera |
| The Times Of India | Ink of Democracy |
|
DESIGN |
|
|
09A: DESIGN-Corporate / brand identity |
|
|
Brand |
Title / Caption |
| ACKO | ACKO New Brand Identity |
| ANAGRAM | THE NEW GRAMMAR OF SHOES |
| Buckaroo | Fit My Feet |
| HDFC Bank | PIXEL Credit Card Design |
| IGLOO | CHILLED PERFECTION |
| KLING BREWERIES | A LINGERING AFTERTASTE |
| KUMARI | THE QUEEN OF HEARTS |
| MANISH MALHOTRA | SPOTLIGHTING ICONIC GLAMOUR |
| NENAPU | THE SMELL FROM YOUR POCKETS |
| THARRO | DRAPE YOUR PERSONALITY |
| Us Nomads Cafe | Us Nomads Cafe- Brand Identity |
|
09B: DESIGN-Stationery |
|
|
Brand |
Title / Caption |
| Shankh Sound Studio | The Sound Direction |
| Us Nomads Cafe | Us Nomads Cafe- Stationery |
|
09C: DESIGN-Brochures, Catalogues and Annual Reports |
|
|
Brand |
Title / Caption |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| MyMuse | Designed To Find The Right Spot |
| NACHIKETA SCHOOLS | NACHIKETA- STORY BROCHURE |
| NACHIKETA SCHOOLS | NACHIKETA- SCHOOL BROCHURE |
| Thrive Future Habitats | TFH Brochure- The Life You Deserve |
|
09D: DESIGN-Use of Design in Direct Mail |
|
|
Brand |
Title / Caption |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| Mumbai Indians | Deck Of Dreams |
| MyMuse | Designed To Find The Right Spot |
| NACHIKETA SCHOOLS | NACHIKETA- SCHOOL BROCHURE |
| PVR INOX CINEMAS | PVR INOX CALENDAR 2025 |
| The Times Of India | Ink of Democracy |
| Thrive Future Habitats | TFH Brochure- The Life You Deserve |
|
09E: DESIGN-Use of Design in Posters |
|
|
Brand |
Title / Caption |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| MyMuse | Designed To Find The Right Spot |
| Sebamed | Skin Deep |
| Spotify India | Spotify – Play your Part, India |
| Us Nomads Cafe | Us Nomads Cafe- Posters |
|
09F: DESIGN-Publications, books, diaries, newspapers, magazines |
|
|
Brand |
Title / Caption |
| ACKO | Tailor Test |
| PVR INOX CINEMAS | PVR INOX CALENDAR 2025 |
|
09G: DESIGN-Calendars |
|
|
Brand |
Title / Caption |
| PVR INOX CINEMAS | PVR INOX CALENDAR 2025 |
|
09H: DESIGN-Typography Design |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
| Hyundai | Sounds of India |
|
09I: DESIGN-Packaging |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| IGLOO | BREWING LEGENDS |
| La Valee | Like no other |
| Lazy Cocktails | Lazy Cocktails- Packaging Design |
| Love Crummbs | Takeaway Bird Feeder |
| MANSION HOUSE CHAMBERS | ROOTED IN FRANCE, MADE IN INDIA |
| MONARCH LEGACY EDITION | THE ROYAL WELCOME |
| Oreo | History in the Baking |
| Percol | Percol India Launch |
| WINECHEF | ALMOST AN ACT OF GOD |
|
09J: DESIGN-Sustainable Packaging |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| Love Crummbs | Takeaway Bird Feeder |
|
09L: DESIGN-Design for B2B products and services |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Lay’s | Farm Equal |
|
09M: DESIGN-Environment design |
|
|
Brand |
Title / Caption |
| Britannia | Nature Shapes Britannia |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Prayagraj Mela Authority | Mahakumbh Experience Centre |
|
09N: DESIGN-Best Integrated Design Campaign |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| Us Nomads Cafe | Us Nomads Cafe- Integrated |
|
09O: DESIGN-Use of Copywriting |
|
|
Brand |
Title / Caption |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| Manifest | Phone vs Camera |
| Us Nomads Cafe | Us Nomads Cafe- Posters |
| Axis Bank | Devanagari PIN |
|
09P: DESIGN-Use of Typography |
|
|
Brand |
Title / Caption |
| Hyundai | Sounds of India |
| MyMuse | Designed To Find The Right Spot |
|
09Q: DESIGN-Use of Illustration |
|
|
Brand |
Title / Caption |
| Air India Express | Tales Of India |
| IGLOO | BREWING LEGENDS |
| JSW Steel | Independence Day |
| Mumbai Indians | Deck Of Dreams |
| NACHIKETA SCHOOLS | NACHIKETA- STORY BROCHURE |
| NACHIKETA SCHOOLS | NACHIKETA- SCHOOL BROCHURE |
| Oreo | History in the Baking |
| Thrive Future Habitats | TFH Brochure- The Life You Deserve |
| Us Nomads Cafe | Us Nomads Cafe- Posters |
|
09R: DESIGN-Use of Photography |
|
|
Brand |
Title / Caption |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Manifest | Phone vs Camera |
| Sebamed | Skin Deep |
|
09S: DESIGN-Use of Mixed Media |
|
|
Brand |
Title / Caption |
| Quaker | Bowl of Growth |
| Thrive Future Habitats | TFH Brochure- The Life You Deserve |
|
09T: DESIGN-Use of Product Design-innovative use of design in a product |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| ESAF Small Finance Bank | Dabba Savings Account |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| The Times Of India | Ink of Democracy |
| Ultraviolette | UV Lync |
|
MOBILE |
|
|
10A: MOBILE-Mobile /Tablet Site |
|
|
Brand |
Title / Caption |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Corona India | The Corona Sunset View |
| Reliance General Insurance | Pink Star Rating |
|
10C: MOBILE-Mobile Technology |
|
|
Brand |
Title / Caption |
| CaratLane | CaratLane Postcards |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| Gatsby | The Invisible Interface |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
| redBus India Private Limited | Route to 47 |
| Samsung India | One Print Ad, Six Films |
| UltraTech | Turning 1.9Bn UltraTech Logos Into 1.9Bn Experts |
|
10D: MOBILE-Mobile Games |
|
|
Brand |
Title / Caption |
| Tata Power EZ Charge | The Easy Charge Game |
|
10F: MOBILE-Mobile video |
|
|
Brand |
Title / Caption |
| Adidas | You Got This |
| Amazon Prime Video | Premi Video |
| BGMI | Seriously Fun |
| COCA-COLA | COCA-COLA HALFTIME |
| KitKat India | One Image, Many Interruptions |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Rapido | Auto |
| Rotary Club Bangalore PC | MESSAGE |
| SHELL | THE PITSTOP |
| Uber India | Boomer in an Uber |
| Uber India | Ride like a Hyderabaddie vs Bengaluru |
| Uber India | Ride like a Hyderabaddie |
| Wakefit | Gaddagiri by Wakefit |
| Wok Tok By Veeba | Chinese, par apne style se |
|
TECHNOLOGY |
|
|
11Ac III: TECHNOLOGY-Best E. Commerce Innovation – Retail-Single Brand |
|
|
Brand |
Title / Caption |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
|
11B: TECHNOLOGY-Best use of Technology for community management /building |
|
|
Brand |
Title / Caption |
| Amazon Prime Video | Lauki hatao, Panchayat S3 date pao |
| Asian Paints | Milan Stambh : Divine Intersections |
| Havells India Ltd. | The Coolest Hot Ad |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| Jal Jeevan Mission | Jal Jeevan Yatra: A Mahakumbh Story |
| Reliance General Insurance | Pink Star Rating |
|
11Ea: TECHNOLOGY-Best use of Augmented Reality for Brand Experience |
|
|
Brand |
Title / Caption |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
| Samsung India | One Print Ad, Six Films |
| UltraTech | Turning 1.9Bn UltraTech Logos Into 1.9Bn Experts |
|
11F: TECHNOLOGY-Best Creative use of Tech Innovation |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Aditya Birla Sun Life Insurance | Boodhe Hoke Kya Banoge |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Axis Bank | Devanagari PIN |
| Axis Bank | Sanskrit Password |
| CaratLane | CaratLane Postcards |
| Cathay Pacific | Takeoff Takeover |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| Havells India Ltd. | The Coolest Hot Ad |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| Jal Jeevan Mission | Jal Jeevan Yatra: A Mahakumbh Story |
| Lenovo India | Brave New Art Season 3 |
| MPIDC – Madhya Pradesh Industrial Development Corporation | Madhya Pradesh Experience Centre |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
| Prime Video | Mirzapur’s Success: GenAI, Storytelling & Drama! |
| Reliance General Insurance | Pink Star Rating |
| Samsung India | One Print Ad, Six Films |
| Ultraviolette | UV Lync |
|
11G: TECHNOLOGY-Best Use of Voice Service in a digital platform/using digital technology. |
|
|
Brand |
Title / Caption |
| P&G Shiksha | Alexa Stands Up For Learning Gap |
| Saffola | Step up for your heart with AI-driven coaching |
| Shankh Sound Studio | The Sound Direction |
|
11H: TECHNOLOGY-Best use of influencer activity in a digital platform/using digital technology. |
|
|
Brand |
Title / Caption |
| redRail | redRail Loot |
|
11I: TECHNOLOGY-Use of AI |
|
|
Brand |
Title / Caption |
| Aditya Birla Sun Life Insurance | Boodhe Hoke Kya Banoge |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Burger King | Coffee Fortunes |
| Hindustan Times | Hindustan Times – Truth |
| Johnson’s Baby | MyLullaby.Ai – whispers of love, powered by AI |
| Lenovo India | Brave New Art Season 3 |
| Prayagraj Mela Authority | Narad Muni Ai Chatbox |
| Prime Video | Mirzapur’s Success: GenAI, Storytelling & Drama! |
| Reliance General Insurance | Pink Star Rating |
| Saffola | Step up for your heart with AI-driven coaching |
| UltraTech | Turning 1.9Bn UltraTech Logos Into 1.9Bn Experts |
|
DIRECT |
|
|
12A: DIRECT-Direct Response – PRESS |
|
|
Brand |
Title / Caption |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| Muktaa Charitable Foundation | The Suicide Note That Saved Lives. |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
| Robin Hood Army | Pack One For Pintu |
| The Times Of India | Ink of Democracy |
|
12B: DIRECT-Direct Response – AV (TV Film/ YouTube Film/ Infomercial) |
|
|
Brand |
Title / Caption |
| Enormous | Made You Look |
| P&G Whisper | Early Periods |
| Robin Hood Army | Pack One For Pintu |
| Stayfree | Talk to your Sons |
| Uber India | Uber One |
|
12C: DIRECT-Direct Response – Dimensional Mail (3DPieces) |
|
|
Brand |
Title / Caption |
| ESAF Small Finance Bank | Dabba Savings Account |
| Robin Hood Army | Pack One For Pintu |
|
12D: DIRECT-Direct Response – Flat Mail (without bulky enclosures) |
|
|
Brand |
Title / Caption |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| MyMuse | Designed To Find The Right Spot |
| National Payments Corporation Of India | Anti Scam Shala |
| Robin Hood Army | Pack One For Pintu |
|
12F: DIRECT-Direct Campaign using any two of the above. |
|
|
Brand |
Title / Caption |
| Central Railways | Lucky Yatra |
| Stayfree | Talk to your Sons |
|
12G: DIRECT-Work done for Social Awareness or Charity Causes |
|
|
Brand |
Title / Caption |
| ACKO | Tailor Test |
| Axis Bank | Devanagari PIN |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Buckaroo | Fit My Feet |
| Child Rights and You (CRY) | Girl Interrupted |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| Lay’s | Farm Equal |
| Maggi | Kona Na Khona |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Nuvoco | Shree Ganesha |
| Quaker | Bowl of Growth |
| Reliance General Insurance | Pink Star Rating |
| Robin Hood Army | Pack One For Pintu |
| Spotify India | Spotify – Play Your Part, India |
| The Times Of India | Ink of Democracy |
|
12H: DIRECT-Direct response digital |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Axis Bank | Devanagari PIN |
| Axis Bank | Sanskrit Password |
| CaratLane | CaratLane Postcards |
| Cathay Pacific | Takeoff Takeover |
| Central Railway | Lucky Yatra |
| Corona India | The Corona Sunset View |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| Enormous | Made You Look |
| Myntra | Vogueabulary |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
| Oreo | History in the Baking |
| P&G Whisper | Period Science For MOMs |
| redBus India Private Limited | Route to 47 |
| Reliance General Insurance | Pink Star Rating |
|
BRAND ACTIVATION & PROMOTION |
|
|
13A: BRAND ACTIVATION & PROMOTION-FMCG – Foods & Beverages |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Amul | Message on a Milk Pack |
| Burger King | Roast the Roast |
| Henlo Pets nutrition | The Anatomy of Suffering |
| Maggi | Kona Na Khona |
| Oreo | History in the Baking |
| Oreo | Eat Oreo like a Superstar |
| Pepsi | Anytime |
|
13B: BRAND ACTIVATION & PROMOTION-FMCG – Personal Care, Home Care, Healthcare & Others |
|
|
Brand |
Title / Caption |
| Asian Paints | Milan Stambh : Divine Intersections |
| Buckaroo | Fit My Feet |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| MyMuse | Designed To Find The Right Spot |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
| P&G Whisper | Period Science For MOMs |
| UltraTech | Turning 1.9Bn UltraTech Logos Into 1.9Bn Experts |
|
13C: BRAND ACTIVATION & PROMOTION-Consumer Durables – Household and Business Appliances |
|
|
Brand |
Title / Caption |
| Havells India Ltd. | The Coolest Hot Act |
| Nuvoco | Shree Ganesha |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| Ultraviolette | UV Lync |
|
13E: BRAND ACTIVATION & PROMOTION-Services |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
| Axis Bank | Sanskrit Password |
| CaratLane | CaratLane Postcards |
| Cathay Pacific | Takeoff Takeover |
| Central Railways | Lucky Yatra |
| Corona India | The Corona Sunset View |
| Enormous | Made You Look |
| ESAF Small Finance Bank | Dabba Savings Account |
| Google Android | The Season That Wasn’t |
| National Payments Corporation Of India | Anti Scam Shala |
| Uber India | Uber One |
|
13F: BRAND ACTIVATION & PROMOTION-Retail |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| CaratLane | CaratLane Postcards |
| Flipkart Minutes | Q Jumpers. |
| IKEA | Billy Billy Billboards |
| McDonald’s West & South | Cosplay |
| Myntra | Vogueabulary |
| Neeman’s | Are Those Neeman’s Shoes Phone Hack |
|
13G: BRAND ACTIVATION & PROMOTION-Corporate, Media, Entertainment & Others |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
| Axis Bank | Sanskrit Password |
| Lay’s | Farm Equal |
| Nuvoco | Shree Ganesha |
| P&G Whisper | Period Science For MOMS |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
| The Telegraph | Santanan Dehi Breaking The Bias 2024 |
| The Times Of India | Ink of Democracy |
|
13H: BRAND ACTIVATION & PROMOTION-Public Service |
|
|
Brand |
Title / Caption |
| ACKO | Tailor Test |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Samsung | Solve for Tomorrow |
| The Times Of India | Ink of Democracy |
|
PUBLIC RELATIONS |
|
|
14Aa: PUBLIC RELATIONS-Sectors – Consumer Durables |
|
|
Brand |
Title / Caption |
| IKEA | Billy Billy Billboards |
| IKEA | IKEA typing |
| Mahindra Electric Origin SUVs | Unlimit Love |
|
14Ab: PUBLIC RELATIONS-Sectors – Consumer Non-Durables |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| AZORTE | High-Street Fashion Brand for Gen Z |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Oreo | History in the Baking |
| Pepsi | Anytime |
|
14Ac: PUBLIC RELATIONS-Sectors – Other Consumer Products & Services |
|
|
Brand |
Title / Caption |
| Air India | Safety Mudras |
| Central Railway | Lucky Yatra |
| IKEA | Billy Billy Billboards |
| IKEA | IKEA typing |
| McDonald’s West & South | Cosplay |
| NAVBHARAT TIMES | BARABARI KI BHASHA |
| P&G Whisper | Period Science For MOMS |
| SBI Card | Shahid’s Buzzing Itinerary |
| The Times Of India | Ink of Democracy |
| Uber India | Uber One |
|
14Ad: PUBLIC RELATIONS-Sectors – Financial PR |
|
|
Brand |
Title / Caption |
| Axis Bank | Devanagari PIN |
| Reliance General Insurance | Pink Star Rating |
| SBI Card | Shahid’s Buzzing Itinerary |
|
14Ba: PUBLIC RELATIONS-PRACTICES & SPECIALITIES – Corporate PR |
|
|
Brand |
Title / Caption |
| anandabazar.com | Let Hues Not Taint the News |
| Central Railways | Lucky Yatra |
| Kansai Nerolac Paints Limited | Nerolac Dukan it yourself |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| P&G Whisper | Period Science For MOMs |
|
14Bb: PUBLIC RELATIONS-PRACTICES & SPECIALITIES – Public Affairs & Lobbying |
|
|
Brand |
Title / Caption |
| Central Railway | Lucky Yatra |
|
14Bc: PUBLIC RELATIONS-PRACTICES & SPECIALITIES – Crisis Communications & Issue Management |
|
|
Brand |
Title / Caption |
| boAt Lifestyle | Rock in India: Republic Day Campaign |
|
14Bd: PUBLIC RELATIONS-PRACTICES & SPECIALITIES – Internal Communications |
|
|
Brand |
Title / Caption |
| Adani Group | Pehle Bijli Aayegi, Phir Pankha Aayega |
| Zuno General Insurance | #InsideZuno – Where Work Feels Like You |
|
14Be: PUBLIC RELATIONS-PRACTICES & SPECIALITIES – Corporate Social Responsibility |
|
|
Brand |
Title / Caption |
| Federal Bank Hormis Memorial Foundation and News18 Network | Sanjeevani: United Against Cancer |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| P&G Shiksha | Stand Up For Learning Gap |
| P&G Whisper | Period Science For MOMs |
| Reliance General Insurance | Pink Star Rating |
| Samsung India | Solve For Tomorrow |
| Tata Power | Eco Crew – Youth Powering Planet Action |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
| The Times Of India | Ink of Democracy |
|
14Bf: PUBLIC RELATIONS-PRACTICES & SPECIALITIES – Events & Experiential |
|
|
Brand |
Title / Caption |
| Federal Bank Hormis Memorial Foundation and News18 Network | Sanjeevani: United Against Cancer |
| Flipkart Minutes | Q Jumpers. |
| Godrej Enterprises Group | Conscious Collective 2024 |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Lay’s | Ways to Lay’s |
| Manipal Hospitals | Mission 3K – 3000 Hearts, One Beat |
| Myntra | Vogueabulary |
| Netflix India & Bhansali Music | Heeramandi: The Diamond Bazaar x Miss World 2024 |
| Oreo | History in the Baking |
|
14Ca: PUBLIC RELATIONS-DIGITAL PR – Use of Social Media in PR |
|
|
Brand |
Title / Caption |
| Central Railway | Lucky Yatra |
| Duolingo | DuoLipa |
| Durex | Durex Women’s Day Campaign |
| IKEA | IKEA typing |
| Pentonic | The Great Indian Art Fair |
| Pepsi | Anytime |
| redBus India Private Limited | Sound of Nation |
| Reliance General Insurance | Pink Star Rating |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
| Uber India | Uber One |
| Vespa | Vespa In The Music |
|
14Da: PUBLIC RELATIONS-CAMPAIGN – Integrated Campaign led by PR |
|
|
Brand |
Title / Caption |
| Central Railways | Lucky Yatra |
| Google Android | The Season That Wasn’t |
| Lay’s | Ways to Lay’s |
| Manipal Hospitals | Free The Heart – 3D Mural Art |
| Manipal Hospitals | Mission 3K – 3000 Hearts, One Beat |
| McDonald’s West & South | Cosplay |
| NAVBHARAT TIMES | BARABARI KI BHASHA |
|
BRANDED CONTENT & ENTERTAINMENT |
|
|
15A: BRANDED CONTENT & ENTERTAINMENT-Best fictional program, series or film where a client has successfully created a drama, comedy or mini-series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital. |
|
|
Brand |
Title / Caption |
| Battlegrounds Mobile India | DoomTroopers |
| BGMI | Seriously Fun |
| Chitale Bandhu | Chaha Bakarwadi aani Toh |
| Google Android | The Season That Wasn’t |
| Lenovo India | Brave New Art Season 3 |
| redBus India Private Limited | Dil Ki Patri |
|
15B: BRANDED CONTENT & ENTERTAINMENT-Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product or brand including TV, mini-series, web series, cinema, DVD, and online/digital. |
|
|
Brand |
Title / Caption |
| ACC Limited | #BharoseKeSaathi |
| Durex | The Durex Podcast |
| Google India | House of Gemini |
| vivo | Xplore the Xtreme |
|
15C: BRANDED CONTENT & ENTERTAINMENT-Best brand or product integration into a feature film, existing TV show and/or series including TV, mini-series, web series, cinema, DVD releases and online/digital. |
|
|
Brand |
Title / Caption |
| Aditya Birla Group | Historic For KBC, Futuristic For India |
| Google Android | The Season That Wasn’t |
| Samsung Galaxy S25 Ultra | India’s favourite couple becomes a throuple |
| Samsung India | Launch with a Punch(ayat) |
| COCA-COLA | COCA-COLA HALFTIME |
| Duolingo | DuoLipa |
| Havells India Ltd. | The Coolest Hot Ad |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Mahindra Rise | Mahindra’s Sab Cultures took India to the world |
| Manipal Hospitals | Mission 3K – 3000 Hearts, One Beat |
| Nuvoco | Shree Ganesha |
| Oreo | Eat Oreo like a Superstar |
| TVS | Motosoul |
|
15E: BRANDED CONTENT & ENTERTAINMENT-Best use of integration of user generated content |
|
|
Brand |
Title / Caption |
| Oreo | Eat Oreo like a Superstar |
| Pentonic | The Great Indian Art Fair |
| redBus India Private Limited | Sound of Nation |
| TVS Motor Company | Spot Zyada Win Zyada |
|
15F: BRANDED CONTENT & ENTERTAINMENT-Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, the creation of a music-based program or platform. |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Jaquar | Singer |
| P&G Whisper | Period Song |
| The Coca-Cola Company | Coke Studio Bharat-The Girl Who Played The Tutari |
|
15G: BRANDED CONTENT & ENTERTAINMENT-Best use or integration of offline media such as print, out of home, etc |
|
|
Brand |
Title / Caption |
| Central Railway | Lucky Yatra |
| DishTV Watcho | THE STREAMING NEWSPAPER |
| Durex | Dilluminati Campaign |
| National Payments Corporation Of India | Anti Scam Shala |
| NPCI | THE SOUND OF INDIA’S PROGRESS |
|
15H: BRANDED CONTENT & ENTERTAINMENT-Best integrated entertainment content campaign which uses more than 2 media |
|
|
Brand |
Title / Caption |
| 7Up | 7Up x Spotify – SpiceIt Playlist |
| Central Railway | Lucky Ratra |
| Durex | The Durex Podcast |
| P&G Shiksha | Stand Up For Learning Gap |
|
HEALTH ABBY |
|
|
16B: HEALTH ABBY-OTC Applications |
|
|
Brand |
Title / Caption |
| Moov | Moov Aao Dard Mitayein |
| Sebamed | Skin Deep |
|
16C: HEALTH ABBY-OTC Products |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| Durex | Durex Women’s Day Campaign |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| P&G Whisper | Period Science For MOMs |
| Stayfree | Talk to your Sons |
|
16E: HEALTH ABBY-Health & Wellness Tech |
|
|
Brand |
Title / Caption |
| Alembic Pharmaceuticals Ltd | LullabAI |
| HDFC ERGO | Habit Of Life |
| Makers Hive | Empower with KalArm |
| MyMuse | Designed To Find The Right Spot |
|
16F: HEALTH ABBY-Brand-Led Education & Awareness |
|
|
Brand |
Title / Caption |
| ACKO | Tailor Test |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Buckaroo | Fit My Feet |
| Durex | Rainbow Classrooms |
| HDFC ERGO | Habit Of Life |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| Isya | Sunscreen Psychology |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| P&G Whisper | Period Science For MOMs |
| P&G Whisper | Early Periods |
| P.D Hinduja Hospital | #UnmuteYourHeart |
| Samsung India | Newsroom is the news |
| Sebamed | Skin Deep |
| Stayfree | Talk to your Sons |
| vivo India | Creating Conversations That Count |
|
16G: HEALTH ABBY-Non-profit/Foundation-led Education & Awareness |
|
|
Brand |
Title / Caption |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Parash Dnyan Shikshan Prasarak Mandal (PDSPM) | Childhood belongs in classrooms, not on the street |
| Robin Hood Army | Pack One For Pintu |
| Tata Trusts | #GaanthPeDhyan |
| Tata Trusts | World No Tobacco Day- Chipak Chipak Film |
|
16H: HEALTH ABBY-Corporate Image & Communication |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| Isya | Isya Playing Cards |
| P&G Whisper | Early Periods |
| Quaker | Bowl of Growth |
| Stayfree | Talk to your Sons |
|
16I: HEALTH ABBY-Health Services & Facilities |
|
|
Brand |
Title / Caption |
| Assana Colorectal and Gut Wellness Clinic | The number one clinic for your number two problems |
| P.D Hinduja Hospital | #UnmuteYourHeart |
|
VIDEO CRAFT |
|
|
17A: VIDEO CRAFT-Direction |
|
|
Brand |
Title / Caption |
| Bajaj | Bajaj Pulsar – Chala Apni |
| BGMI | Seriously Fun |
| Bridgestone | Your Most Comfortable Seat on the Road |
| Cadbury 5 Star | 5 Star x Squid Games 2: Do Nothing Challenge |
| Cadbury Perk | Investigation |
| Cadbury Silk | A Penguin’s Quest |
| Coca Cola | Coke Half Time for Everyone ft. Yash |
| Dorset | Every door deserves a Dorset: Father & Son |
| Dorset | Every door deserves a Dorset: Dog |
| Dream11 | Aapki Team Mein Kaun- The Party |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Finolex | Finolex Smart Door Locks |
| Finolex | Finolex Fans |
| Finolex | Finolex LED |
| Finolex | Finolex Wires |
| Flipkart | Flipkart Minutes |
| Flipkart | Minutes |
| Flipkart ‘Party’ | Flipkart ‘Party’ |
| Good Knight | GoodKnight RnF |
| ITC Savlon | SAVLON – Date |
| Jaquar | Footsie |
| Jaquar | Singer |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Build your network on LinkedIn | |
| MAHINDRA | Nanhi Kali – Lessons from a football |
| Mivi | Mivi – Silent Fox Party |
| Star Cement | Har Ghar Mein Star ft. Lovlina Borgohain |
| Star Cement | Har Ghar Mein Star ft. Riyan Parag |
| SWIGGY | SWIGGY – Bells |
| SWIGGY | SWIGGY – Heads |
| Swiggy | Karisma |
|
17B: VIDEO CRAFT-Editing |
|
|
Brand |
Title / Caption |
| Axis Bank | Har Raah Dil Se Open / Jaisalmer |
| BGMI | Seriously Fun |
| Cadbury | Cadbury Bournville – Don’t rush it |
| Coca Cola | Coke Half Time for Everyone ft. Yash |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Flipkart ‘Party’ | Flipkart ‘Party’ |
| JSW Sport | JSW – Rukna Nahin Hai |
| Motul Engine Oil | Track to Road |
| Star Cement | Har Ghar Mein Star ft. Riyan Parag |
|
17C: VIDEO CRAFT-Animation |
|
|
Brand |
Title / Caption |
| ARTIFICIAL LABS | MUKDEEE |
| BGMI | Live the Battlegrounds |
| Cadbury Silk | Cadbury Silk – A Penguin’s Quest |
| HP GAS | Gas Burner |
| Mivi | Mivi – Silent Fox Party |
| Star Cement | Har Ghar Mein Star ft. Lovlina Borgohain |
| STAR India Pvt. Ltd. | Star Sports – Pro Kabaddi Leauge – Sudeep Kiccha |
| UltraTech | Infinity Zoom |
|
17D: VIDEO CRAFT-Cinematography |
|
|
Brand |
Title / Caption |
| Adidas | You Got This |
| AIS | Summer |
| Cadbury | Cadbury Bournville – Don’t rush it |
| Coca Cola | Half Time Coke Time |
| Coca Cola | Coke Half Time for Everyone ft. Yash |
| Durex India | Durex Lubes: Teaching India to get it wrong |
| Eveready | Eveready Siren |
| Finolex | Finolex Smart Door Locks |
| Flipkart | Minutes |
| Jaquar | Footsie |
| Jaquar | Singer |
| JSW Sport | JSW – Rukna Nahin Hai |
| Kamiliant | Bullet Train |
| Build your network on LinkedIn | |
| Mahindra | Mahindra Rise |
| Mahindra Thar Roxx | Thar Roxx – The Tease |
| Mivi | Mivi – Silent Fox Party |
| Reliance Azorte | Your Safe Space |
| Star Cement | Har Ghar Mein Star ft. Riyan Parag |
| Star Cement | Har Ghar Mein Star ft. Lovlina Borgohain |
| Symphony ‘The Iyer family’ | Symphony ‘The Iyer family’ |
|
17E: VIDEO CRAFT-Music |
|
|
Brand |
Title / Caption |
| ACC Cement | Bridge of Unity |
| Cadbury | Cadbury Bournville – Don’t rush it |
| Cadbury Silk | A Penguin’s Quest |
| Campa | Naye India Ka Apna Thanda |
| Coca Cola | Half Time Coke Time |
| Coca Cola | Coke Half Time for Everyone ft. Yash |
| COCA-COLA | COCA-COLA HALFTIME |
| COCA-COLA | COCA-COLA HALFTIME FOR EVERYONE |
| Havells India Ltd. | The Coolest Hot Ad |
| Hindustan Times | Hindustan Times – Truth |
| Jaquar | Singer |
| Jaquar | Singer |
| Jaquar | Footsie |
| JSW Sport | JSW – Rukna Nahin Hai |
| KitKat India | Break Par Sirf Break |
| Lahori Jeera | Har Koi Peera Lahori Zeera |
| Limca | Lime ‘n’ Lemoni – Limca |
| Limca | Lime n Lemoni |
| Mahindra | Mahindra Rise |
| Samsung India | World On Watch |
| STAR CEMENT | Power Flowers |
| STAR CEMENT | Rain Stoppers |
| Swiggy | Karisma |
| Tanishq Jewellery | Rivaah by Tanishq |
| TATA AIG Health Insurance | The Hug |
| Zomato | Zomato Weather Gods |
|
17F: VIDEO CRAFT-Special Effects |
|
|
Brand |
Title / Caption |
| Bajaj | Bajaj Pulsar – Chala Apni |
| BGMI | Live the Battlegrounds |
| Bridgestone | Your Most Comfortable Seat on the Road |
| Flipkart | Minutes |
| Hindustan Times | Hindustan Times – Truth |
| ITC Savlon | SAVLON – Date |
| Lets vibe | A platform beyond the ordinary |
| Limca | Lime ‘n’ Lemoni – Limca |
| Mivi | Mivi – Silent Fox Party |
| Star Cement | Har Ghar Mein Star ft. Lovlina Borgohain |
| SWIGGY | SWIGGY – Heads |
| Thums Up | Thums Up – Dum Hai Toh Dikha |
|
17G: VIDEO CRAFT-Sound Design |
|
|
Brand |
Title / Caption |
| BGMI | Live the Battlegrounds |
| Flipkart ‘Party’ | Flipkart ‘Party’ |
| Hindustan Times | Hindustan Times – Truth |
| JSW Sport | JSW – Rukna Nahin Hai |
| KitKat India | Break Par Sirf Break |
| Mivi | Mivi – Silent Fox Party |
| Motul Engine Oil | Track to Road |
| Samsung India | Power of Cheer |
| STAR CEMENT | Power Flowers |
| STAR CEMENT | Rain Stoppers |
| SWIGGY | SWIGGY – Bells |
|
17H: VIDEO CRAFT-Casting |
|
|
Brand |
Title / Caption |
| AirAsia | The Great Indian Fufaji |
| Appreciate | Guru ho ja Shuru |
| BGMI | Seriously Fun |
| Cadbury | Cadbury Bournville – Don’t rush it |
| Cadbury 5 Star | 5 Star x Squid Games 2: Do Nothing Challenge |
| Cadbury Perk | Investigation |
| Dorset | Every door deserves a Dorset: Dog |
| ITC Savlon | SAVLON – Date |
| Jaquar | Footsie |
| Jaquar | Singer |
| KitKat India | Break Par Sirf Break |
| MAHINDRA | Nanhi Kali – Lessons from a football |
| Pure Magic Choco Stars | 12 Star Signs 12 ways to eat Choco Stars |
| Super Splendor XTEC | Thaat 69 Ke |
| SWIGGY | SWIGGY – Heads |
| Swiggy | Karisma |
| Symphony | Symphony ‘The Iyer family’ |
| Uber India | Ride like a Hyderabaddie |
| YouTube ‘The Bald Witch’ | YouTube ‘The Bald Witch’ |
| Zomato | Diwali 2025 |
|
RED ABBY |
|
|
18A: RED ABBY-Poverty, hunger, education |
|
|
Brand |
Title / Caption |
| ACKO | Tailor Test |
| Brihanmumbai Municipal Corporation | Seven Layers Of Truth |
| Child Rights and You (CRY) | Girl Interrupted |
| ESAF Small Finance Bank | Dabba Savings Account |
| HDFC ERGO | HDFC ERGO Love All |
| Henlo Pet Nutrition | The Anatomy of Suffering |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Lay’s | Farm Equal |
| P&G Shiksha | Stand Up For Learning Gap |
| P&G Whisper | Period Science For MOMs |
| P&G Whisper | Early Periods |
| Quaker | Bowl of Growth |
| Recykal | Mera Desh Meri Zimmedari |
| Robin Hood Army | Pack One For Pintu |
| The Times Of India | Ink of Democracy |
| Times of India | The Haunting |
|
18B: RED ABBY-Responsible consumption and Climate Action |
|
|
Brand |
Title / Caption |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| JK Paper | Thaaragai Aarathana Earth Day |
| Lay’s | Drops of Joy |
| Lay’s | Farm Equal |
| Recykal | Mera Desh Meri Zimmedari |
|
GREEN AWARD |
|
|
19A: GREEN AWARD-Planet Conservation |
|
|
Brand |
Title / Caption |
| AQUAKRAFT | Water Sustainability Score |
| Britannia | Nature Shapes Britannia |
| Flex Forward – Boards of Change. OOH Industry’s 1st Green Initiative. | From Canvas to Cause. From Ads to Action. |
| Honda Motorcycle & Scooter India Pvt. Ltd | Honda Dry Thru |
| JK Paper | Thaaragai Aarathana Earth Day |
| Lay’s | Drops of Joy |
| Love Crummbs | Takeaway Bird Feeder |
| Maggi | Kona Na Khona |
| Navneet Education Limited | Gyaan ke Ganesha – Turning Books Into Blessings |
| NueGo | Driving India to a Greener Future |
| Recykal | Mera Desh Meri Zimmedari |
| Samsung | Solve for Tomorrow |
| Tata Power | Eco Crew – Youth Powering Planet Action |
| The Hindu | The Last Pack |
| Ultraviolette | UV Lync |
|
19B: GREEN AWARD-Life on Land |
|
|
Brand |
Title / Caption |
| Lay’s | Drops of Joy |
| Lay’s | Farm Equal |
| Maggi | Kona Na Khona |
| NATIONAL GEOGRAPHIC CHANNEL | ONE FOR CHANGE – GLOBAL WARMING |
| NATIONAL GEOGRAPHIC CHANNEL | ONE FOR CHANGE – PLASTIC POLLUTION |
|
YOUNG MAVERICK ABBY |
|
|
20A: YOUNG MAVERICK ABBY AWARD-Art |
|
|
Brand |
Title / Caption |
| Asian Paints | The Shades of Bharat – Sadhu |
| Buckaroo | Fit My Feet |
| Navneet Education Limited | Colour Blindness Detection Textbook |
|
20B: YOUNG MAVERICK ABBY AWARD-Design |
|
|
Brand |
Title / Caption |
| Asian Paints | The Shades of Bharat – Sadhu |
| Buckaroo | Fit My Feet |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Shankh Sound Studio | The Sound Direction |
| Tata Power EZ Charge | The Easy Drive Game |
| The Times Of India | Ink of Democracy |
|
20C: YOUNG MAVERICK ABBY AWARD-Digital |
|
|
Brand |
Title / Caption |
| Acko | Women Driver Fails |
| BGMI | How BGMI Made a Scam Ad to Expose Scam Ads |
| Britannia | Baking Innovations, Winning Hearts |
| DBS Bank | DBS Sounds of Budget |
| Dove | Best Digital Strategy |
| Dove Mothermonials | Best Digital and Media Strategy |
| UltraTech Cement | From Static to Smart: Bringing 1.9Bn Logos to Life |
| UltraTech Cement | BanegaTohBadhegaIndia – Humanizing Infrastructure |
| Vim | Vim adds Rhythm in The Routine |
|
20D: YOUNG MAVERICK ABBY AWARD-Film |
|
|
Brand |
Title / Caption |
| Burger King | Father’s Day, Father’s Way! |
| Citroen India | Citroen Father’s Day Film |
| Citroën India | Features Designed For Everyone’s Happiness |
| IndusInd Bank | New Beginnings |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Reliance Azorte | Your Safe Space |
| Robin Hood Army | Pack One For Pintu |
| Royal Enfield (A Unit of Eicher Motors Ltd.) | Machine Love Dil Ka Do Pahiya |
| Tiger Balm | Jars of Joy |
| UPI | Young Maverick |
| Zupee | Ludo Through the ages |
|
20E: YOUNG MAVERICK ABBY AWARD-Craft |
|
|
Brand |
Title / Caption |
| Buckaroo | Fit My Feet |
| Citroen India | Citroen Father’s Day Film |
| ESAF Small Finance Bank | Dabba Savings Account |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| The Times Of India | Ink of Democracy |
|
21: DIVERSITY EQUALITY & INCLUSION- DIVERSITY EQUALITY & INCLUSION |
|
|
Brand |
Title / Caption |
| Acko | Women Driver Fails |
| Alembic Pharmaceuticals Ltd | LullabAI |
| Buckaroo | Fit My Feet |
| CaratLane | CaratLane Wear Your Wins – Social Experiment |
| Chhanv Foundation – Sheroes Hangout Cafe | Chhapaak – Acid Attack Survivor’s Version |
| Child Rights and You (CRY) | Girl Interrupted |
| Durex | Rainbow Classrooms |
| Finolex Pipes and Fittings | We All Can |
| HDFC ERGO | HDFC ERGO Love All |
| IKEA | The Closet |
| IndusInd Bank | New Beginnings |
| Kansai Nerolac Paints Limited | Nerolac Dukaan It Yourself (DIY your shop) |
| Lay’s | Farm Equal |
| Lovingle Luxury Diaper Pants | Badhai Ho Maa Hui Hai |
| MAHINDRA | Nanhi Kali – Lessons from a football |
| MTV India | Tucchh Vichhar |
| NAVBHARAT TIMES | BARABARI KI BHASHA |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Nexon Paints | SWEET-HATE, BITTER-SOFT, SCARY-SUGARY |
| P&G Shiksha | Stand Up For Learning Gap |
| P&G Whisper | Period Science For MOMs |
| P&G Whisper | Early Periods |
| Pentonic | #Herstory GANDHI |
| Pentonic | #Herstory NEHRU |
| Pentonic | #Herstory PATEL |
| Reliance General Insurance | Pink Star Rating |
| Sabhyata | Celebrating Motherhood |
| Tanishq Jewellery | Rivaah by Tansihq |
| Tanishq Jewellery | Her Choice |
| The Telegraph | Santanan Dehi Breaking The Bias 2024 |
| The Telegraph | #BreakTheStereotypes |
| V-Guard | Shuddhata Ki Shuruaat – Happy New Year 2025! |
|
BROADCASTER ABBY |
|
|
22B: BROADCASTER ABBY-Best launch of a TV program using multi-media |
|
|
Brand |
Title / Caption |
| MTV India | MTV Dark Scroll |
| Sony SAB | Bringing alive story of Hanuman in the skies |
|
22C: BROADCASTER ABBY-Best TV reality show promo |
|
|
Brand |
Title / Caption |
| MTV India | MTV Splitsvilla X5 Promo |
| Samsung India | Newsroom is the news |
| Zee Entertainment Enterprises Limited | Zee Bangla Sa Re Ga Ma Pa Show Launch |
|
22D: BROADCASTER ABBY-Best TV fiction promo |
|
|
Brand |
Title / Caption |
| (Zee Bangla) Zee Entertainment Enterprises Limited | Zee Bangla – Duggamoni O Baghmama Show Launch |
|
22F: BROADCASTER ABBY-Best TV kids program promo |
|
|
Brand |
Title / Caption |
| HUNGAMA | CHHOTA START UP |
| NICKELODEON | STICK WITH NICK – HYPNOTISE PROMO |
| NICKELODEON | STICK WITH NICK – DENTIST PROMO |
|
22J: BROADCASTER ABBY-Best TV program for Cause related Marketing |
|
|
Brand |
Title / Caption |
| NATIONAL GEOGRAPHIC CHANNEL | ONE FOR CHANGE – GLOBAL WARMING |
| NATIONAL GEOGRAPHIC CHANNEL | ONE FOR CHANGE – DROUGHT |
| NATIONAL GEOGRAPHIC CHANNEL | ONE FOR CHANGE – PLASTIC POLLUTION |
| Samsung India | Solve For Tomorrow |
|
22K: BROADCASTER ABBY-Best regional TV program promo (other than Hindi and English) |
|
|
Brand |
Title / Caption |
| (Zee Bangla) Zee Entertainment Enterprises Limited | Tui Amaar Hero Launch promo with Superstar Deb |
|
22M: BROADCASTER ABBY-Best original music score for a TV Program |
|
|
Brand |
Title / Caption |
| (Zee Bangla) Zee Entertainment Enterprises Limited | Original music score of Tui Amaar Hero fictionshow |
| (Zee Bangla) Zee Entertainment Enterprises Limited | Best Original musicscore of Chirodini Tumi Je Amar |
| MTV India | MTV Splitsvilla X5 Official music love anthem |
|
PUBLISHER ABBY |
|
|
23A: PUBLISHER ABBY-Best marketing of a printed newspaper / edition |
|
|
Brand |
Title / Caption |
| Dainik Jagran | Coming of Age |
| Dainik Jagran | India’s Civilizational Renaissance |
| NAVBHARAT TIMES | BARABARI KI BHASHA |
| The Hindu | Made of Chennai |
| The Times Of India | Thirukkural With The Times |
|
23C: PUBLISHER ABBY-Best promotion of a CSR / Cause related Marketing initiative in traditional or online space |
|
|
Brand |
Title / Caption |
| Anandabazar Patrika Limited | School Football League (SFL) |
| Dainik Jagran | Coming of Age |
| Dainik Jagran | Caution (?) Potholes Ahead |
| Dainik Jagran | India’s Civilizational Renaissance |
| Dove | Dove Mothermonials |
| Navneet Education Limited | Colour Blindness Detection Textbook |
| Robin Hood Army | Pack One For Pintu |
| Samsung India | Solve For Tomorrow |
| The Hindu | See you at the polls |
| The Telegraph | Santanan Dehi Breaking The Bias 2024 |
| The Telegraph | TSP – Dokra |
| The Telegraph | Happy News Year |
| The Times of India | Personalised Newspapers – Power of Print |
|
23D: PUBLISHER ABBY-Best client-brand activation or display advertising innovation by a publisher |
|
|
Brand |
Title / Caption |
| Cadbury Dairy Milk | Cadbury Gaane Mishti Utsabe Rasabanga |
| Dainik Jagran | Brick by Brick we build a Nation |
| Flipkart Minutes | Hydrochromic Ink Pullout |
| Hindustan Times | A Print Delivery for Flipkart Minutes |
| Sunlight | Sunlight Durga Puja Campaign |
| Tata Coffee | Front Page Roadblock with Coffee Fragrance |
| The Hindu | Intel ‘Grand Reveal’ powered by The Hindu |
| The Times of India | Dove Mothermonials |
| Zomato | Colour Hijack Jacket |
|
23E: PUBLISHER ABBY-Best use of Native or Branded Content for client brand-marketing by a publisher |
|
|
Brand |
Title / Caption |
| Dainik Jagran | Brick by Brick we build a Nation |
| The Hindu | AMD |
| The Hindu Group | Your Sincerely, Doctor |
|
23F: PUBLISHER ABBY-Best Digital Publication Advertising & marketing by a publisher via Web/App/Social |
|
|
Brand |
Title / Caption |
| anandabazar.com | Let Hues Not Taint the News |
| HT One Audience | Targeting for Business with Outcomes |
|
23G: PUBLISHER ABBY-Best launch marketing of a new title of newspaper / magazine / digital publication |
|
|
Brand |
Title / Caption |
| The Times of India | TOI Health+ |
