Network Advertising has won the creative mandate for Bajaj Consumer Care’s Coconut Oil, Amla, and Gulabjal brands. The account was won following a multi-agency pitch.

Network Advertising will lead strategy and creative communication across TV, print and OOH. With this, Bajaj is preparing to strengthen its presence in the coconut oil and amla oil categories.

Sanath R Pulikkal, CMO, Bajaj Consumer Care, said, "What stood out in Network Advertising’s pitch was their energy, the camaraderie and, most importantly, their fresh and unconventional perspective. Coconut and Amla oils are extremely competitive, highly penetrated categories, and we needed a partner who could challenge the norms. We believe Network’s strategic thinking and creative clarity will help us build a stronger presence for our brands.”

Vinod Nair, managing director, Network Advertising, said “This is an exciting and sharply defined strategic task. We are partnering with Bajaj at a point where they aim to build a strong challenger position in mature categories with deeply established consumer preferences. Our approach will be rooted in cultural insight, clear brand framing, and distinctive storytelling – so the brands stand out meaningfully in these crowded spaces.”