The organisers of the Cannes Lions International Festival of Creativity have announced new integrity standards and measures for its awards. 

The 'evolved framework will be introduced to provide a renewed model of accountability, rigour, and trust for creative excellence', revealed a statement from the organisers.

This comes after a slew of complaints regarding this year's winners. While DM9's Grand Prix winning work 'Efficient Way to Pay' for Consul, was withdrawn by the agency, other pieces of work including 'Lucky Yatra' by FCB India, continue to be discussed on social media platforms, with questions around its results being forged. However, that entry has been cleared by the organisers.

Simon Cook, CEO, Lions, said, “The industry landscape is changing at lightning speed. And, in common with the rest of the industry, Cannes Lions is adapting at pace to meet this. At the heart of the Lions is creativity that drives growth. These renewed standards reflect our responsibility to both provide a platform for, and protect the value of creativity, and reinforce that creative excellence should be synonymous with creative integrity.”

From 2026 onwards, all entry submissions into the International Festival of Creativity will be subject to new accountability measures and integrity standards, designed to safeguard the integrity of the benchmark and to reaffirm the cultural and commercial value of creativity that is real, representative, and responsible.

This follows the organisers earlier introducing 'enhanced measures to tackle award entries'.

For 2026, the following measures will be implemented across Cannes Lions and associated awards in 2026. 

Integrity standard 1: Ownership and authorship - accountability, partnership and permission

Every submission must be approved by the business leader of the entrant company and by a senior marketer from the commissioning brand. These declarations confirm that all submissions, including case films, written submissions, data, and claims - are factually accurate, responsibly sourced, and representative of real world events and outcomes.

Integrity standard 2: Veracity of claims - rigorous, two tier fact-checking system

A new dual-layer verification system will combine manual checks with AI-led analysis to interrogate the veracity of claims made by each entry. This marks the first time a human + AI hybrid infrastructure has been institutionalised across the global awards to bolster existing measures.

Objective, independent expertise and support

Cannes Lions Juries will have access to an objective and independent data and measurement expert at their request, through judging, to provide further technical scrutiny across impact claims, campaign effectiveness, media impact, and data interpretation.

AI integrity handbook

The AI Integrity Handbook will set a global standard for awards integrity in the age of AI, protecting trust, creative legitimacy and transparency. It will outline what is acceptable, what must be disclosed, and what constitutes a breach. This clear and replicable model is designed for the use of entrants, jurors, and stakeholders - and encouraged for adoption across the industry.

Integrity standard 3: Consequence of misrepresentation - disqualification and withdrawal

Cannes Lions reserves the right to disqualify or withdraw any awards entry at any stage of submission or judging, including after a Lion has been awarded if material misrepresentation is found. This includes the right to request additional documentation or testimony from entrants or clients at the highest level of seniority.

Sanctions for deliberate misconduct

Companies found to have wilfully submitted false or misleading work may be banned from participation for up to three years. Jury eligibility may also be revoked. All sanctions will be determined through an independent review process to ensure neutral and objective oversight is prioritised.

Integrity standard 4: Due process and independent oversight - independent integrity council and due process

All escalated cases will be reviewed by a newly established integrity council made up of legal, ethical, and neutral industry experts. Entrants will have the right to respond and appeal within a reasonable timeframe.

Integrity standard 5: Transparency in governance  - annual creative benchmark integrity audit

To ensure transparency, Cannes Lions will publish an annual integrity audit documenting an overview of concerns that lead to continuous improvements to the system that underpins the global benchmark for creativity.

Cook surmised, “Creativity is only valuable if it’s credible. And credibility must be earned, not assumed. These timely changes mark the beginning of a new era for us all - not just for Cannes Lions, but for the future state of global creative marketing.”