Advertising, 14 Jul 2026

Visuals from Mountain Dew Adda Stories campaign

14 Jul 2026 10:38 AM

Mountain Dew turns everyday hangouts to stories of courage and adventure

The brand has unveiled Mountain Dew Adda Stories, a new storytelling platform bringing together friendship, micro-drama and anime.
Sir Martin Sorrell

14 Jul 2026 9:43 AM

'Cannes is focussing on the wrong thing'

Sir Martin Sorrell chats with us about what he believes the Lions need to do, along with what WPP doesn't.
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