Criteo has announced plans for an expanded global partnership with dentsu. 

With this partnership, they aim to create more effective commerce and performance media campaigns for dentsu’s clients. 

The partnership marks the first time that Criteo’s complete Commerce Media Platform stack will be harnessed by a holding company.

By partnering with Criteo, dentsu’s portfolio of brands and retailers will be armed with the necessary AI-enhanced audiences, buying tools, consultancy services and measurement capabilities to drive superior commerce outcomes. 

Criteo’s retailer and publisher partners will also gain access to additional spending from brands that want to reach consumers on their owned and operated properties.

Clive Record, president partnerships and solutions, dentsu, said, “We want our clients to grow in the algorithmic era, and the integration of Criteo’s commerce SKU signals and product intelligence will help power our range of Next Gen media solutions. This is a transformational partnership which will provide new levels of intelligence and allow us to design for differentiation. We’re excited to harness Criteo’s advanced commerce solutions, audiences, AI and expertise.”

Brian Gleason, chief revenue officer and president, retail media, Criteo added, "We’re thrilled to partner with dentsu and provide a holistic set of solutions that will propel commerce media momentum for its clients. An industry-leading toolset, coupled with a comprehensive strategy, are crucial to maximise success in today’s environment, and our partnership with dentsu is a testament to the value that holistic commerce-driven technology platforms provide.”