SW Network has secured the creative mandate for Metro Brands, managing the digital creative duties for Fila and overseeing the mainline creative responsibilities for Foot Locker.

Through this partnership, the agency aims to amplify Fila’s digital presence, bringing the global athleisure brand closer to India’s youth.

For Foot Locker, the agency will lead the mainline creative strategy to position the brand as the go-to destination for sneaker culture in India.

Meenakshi Samantaray, head - marketing (AVP), sports division, Metro Brands, said, “With the athleisure market on the rise, Metro Brands is focused on defining and leading this category. Collaborating with Sociowash brings deep creative insight and cultural understanding, helps us amplify this vision and connect with our audiences culturally and strategically.”

Pranav Agarwal, co-founder, SW Network, added, “We’re excited to bring new energy to both FILA and Foot Locker. Our goal is to go beyond advertising and create work that connects with the community, sparks conversations, and inspires the next generation of trendsetters.”