Go Colors has rolled out a campaign, announcing the launch of the MostlySane Collection in partnership with content creator and actor Prajakta Koli, popularly known as MostlySane.

The film opens with Koli seated in a black-and-white frame, dressed in dull cargos. The moment she slips into a pair of GoColors bottomwear, the world bursts into color—symbolizing how the brand brings vibrancy and comfort into everyday life. From cargos to denim skirts, sweatpants to parachute pants, the ad showcases that every GoColors piece is fun, effortless, and made to be lived in.

What we think about it: The monochrome-to-color visual device is an effective metaphor, and the product range is showcased without feeling forced. The film doesn’t deliver a particularly fresh insight, but it does its job of communicating the brand’s core message quickly and in a visually digestible way.

Gautam Saraogi, founder and CEO, Go Colors, said, “This launch is a landmark in our commitment to modern fashion. Young consumers today want fashion that is expressive, effortless to wear, and fits seamlessly into their lifestyles. Prajakta brings that perspective naturally, and working with her has enabled us to build a collection that feels current, relatable, and thoughtfully designed. With the MostlySane Collection, Go Colors reaffirms its mission to make stylish, versatile, and modern bottomwear accessible to women everywhere.”