dentsu X India has bagged the integrated media mandate for Okaya Power, a power solutions brand. 

The agency will be responsible for media planning, strategy, and investment management across platforms. 

Leveraging its data-led intelligence, the agency will develop powerful, performance-driven media solutions to scale Okaya’s brand impact.

The account was won post a multi-agency pitch and will be managed by dentsu X’s Gurugram office.
 
Sujata Dwibedy, CEO, dentsu X India, said, “We are thrilled to partner with Okaya Power at this exciting stage of their growth journey. At dentsu X, we believe in building experiences beyond media, and this mandate is a testament to our ability to integrate data, technology, and creativity to deliver real business outcomes. We look forward to creating meaningful impact and taking the Okaya brand to even greater heights.”

Arush Gupta, CEO, Okaya Power, added, “As we evolve into a more consumer-connected and future-focused brand, our collaboration with dentsu X empowers us to unlock deeper insights, smarter media strategies, and sharper storytelling. This partnership will help amplify Okaya’s voice across platforms, strengthen our emotional connect with consumers, and accelerate our journey toward becoming a truly loved and trusted power solutions brand.”